[Matsuya Foods] A new form of Matsuya in Ginza: Matsuya Foods celebrates its 60th anniversary with the opening of its first permanent store in a department store, “Matsuya PREMIUM,” at Matsuya Ginza!

Following the overwhelming response at last year's event, the long-awaited permanent store has finally become a reality. The store will sell exclusive items made with carefully selected ingredients such as Wagyu and Kobe beef, available only at Matsuya PREMIUM Ginza. ~Opening June 10th (Wed) at 11:00 AM~

To commemorate our 60th anniversary this year, Matsuya Foods will be opening its first permanent store in a department store, "Matsuya PREMIUM," on the first basement floor of Matsuya Ginza, in the bento and prepared food section.

*Image for illustrative purposes only

This project began with a connection between Matsuya Ginza, a department store that will celebrate its 100th anniversary in 2025, and our company, which also shares the name "Matsuya." Although we had been planning the collaboration since 2019, we temporarily abandoned it due to the impact of the coronavirus, but it finally came to fruition last year. We opened a pop-up store in a food event space for a limited time, which generated a record-breaking response.
We are pleased to announce that we will be opening our first permanent store in a department store, "Matsuya PREMIUM," and we are delighted to welcome you all.

Based on the themes of "luxury and approachability" that Matsuya Ginza values, we will offer a unique experience that can only be enjoyed here, befitting Matsuya Foods' 60th anniversary.

1. A carefully selected "limited menu"

The menu features a variety of limited-edition items, including luxurious beef bowls made with Kobe beef, "Uma Tomato Hamburg Steak" made with domestically raised Kuroge Wagyu beef, tonteki (pork steak) using "Domestically Raised Snow Country Pork" with its sweet, tender, and juicy fat, and "Founder's Beef Curry" generously made with boiled beef. It's a superb lineup of carefully crafted dishes.

■ Matsuya PREMIUM Special Menu

① Kobe Beef Gyumeshi (Rice Bowl with Kobe Beef) – Price: 1,390 yen

② Double portion of Kobe beef rice bowl: Price 2,080 yen

Matsuya Ginza's original beef bowl, made with Kobe beef.
We employ our own unique cooking methods to ensure you can fully enjoy the delicious taste of Kobe beef.
The sauce is a blend of Matsuya's original beef bowl sauce, and the onions and pickled ginger used as a side dish are also domestically sourced, making this a truly exceptional dish.

③ Domestic Japanese Black Wagyu Beef and Tomato Hamburger Steak – Price: 1,681 yen

This hamburger steak, made with domestically produced Japanese Black Wagyu beef, is topped with a soft-boiled egg made with "Maximum Koitamago," known for its rich yolk.
The hamburger patty remains tender even when cooled, and is made with a unique blend of ingredients to bring out the delicious flavor of Japanese Black Wagyu beef.
The Umatoma Sauce is an original blend that enhances the umami of tomatoes and is formulated to perfectly complement the hamburger steak.

④ Rich Pork Steak from a Snowy Region – Price: 1,681 yen

This hearty product uses 150g of domestically produced pork, raised in snowy regions, known for its sweet fat and tender texture.
Made with Matsuya's original tonteki sauce, this dish has a flavor that will make you want more rice.
The fried garlic topping adds a nice touch.

⑤ Founding Beef Rich Curry – Price: 1,050 yen
⑥ Founding Beef Rich Curry x Kobe Beef – Price: 1,681 yen
⑦ Founder's Beef Rich Curry x Japanese Black Wagyu Hamburger Steak – Price: 1,681 yen

Based on our popular "Founding Beef Curry," we've created a rich and flavorful dish with plenty of boiled beef.
This time, we're offering Matsuya's traditional styles, such as "Curry Beef" and "Hamburger Curry," in luxurious combinations with "Kobe Beef" and "Japanese Black Wagyu Hamburger."
In addition to the above lineup, we are also considering developing new seasonal menus and selling prepared foods. We are committed to creating high-quality, carefully crafted products befitting a department store.

*All prices include tax.
*The presentation is for illustrative purposes only.
*Shareholder discount coupons and meal vouchers cannot be used.
*Matsuben Net, Mobile Order, and Matsuben Delivery are not available.

2. A blend of luxury and approachability: "Appearance and Quality"

Products are offered in falcata wood "wappa" boxes and wrapping paper, using environmentally conscious packaging. Staff members wear stylish uniforms based on vests, and have completed specialized customer service training for "Matsuya PREMIUM," ensuring you are greeted with department store-standard, thorough product knowledge and sincere service.

• Store's Commitment <br />This store features a design that combines luxury and warmth, based on a three-dimensional black and wood-toned brown. The gold logo adds a touch of sophistication and presence befitting a department store brand.
Furthermore, we beautifully arranged product samples in the display cases, aiming to create a space where customers can experience the "joy of choosing" and a "sense of exclusivity" that sets us apart from traditional Matsuya restaurants.
We have focused on creating a store design that is both calm and sophisticated, as is characteristic of the "Matsuya PREMIUM" line, while also being approachable.

・Attention to detail in the logo <br />The logo incorporates Matsuya's iconic motifs while using gold to match the "PREMIUM" worldview.
While retaining its traditional approachability, it expresses a sense of quality and exclusivity befitting a department store brand.

・Attention to detail in uniforms <br /> With a focus on the cleanliness and elegance befitting a department store, we selected a uniform with a timeless design that can be worn smartly, consisting of a brown vest set. We aim for a high-quality outfit that blends seamlessly into everyday life, while exuding refined dignity without being pretentious. This will allow us to embody the attentive hospitality that is unique to "Matsuya PREMIUM" while maintaining our friendly customer service.

■New Store Information
Store name: Matsuya PREMIUM Ginza Store
Address: Matsuya Ginza, B1F, Bento & Prepared Foods Section (3-6-1 Ginza, Chuo-ku, Tokyo)
Opening date: June 10, 2026 (Wednesday)
Opening hours : 11:00 AM – 8:00 PM (until 7:30 PM on Sundays or the last day of consecutive holidays)
Sales area per unit: 5.05 m² (1.53 tsubo)
7 items in total (7 items across 4 categories)