The event will be held from Wednesday, July 22nd to Wednesday, September 30th, 2026, at Restaurant City GINZA on the 8th floor of Matsuya Ginza.
From Wednesday, July 22nd to Wednesday, September 30th, Matsuya will be hosting a limited-time event called "Shaved Ice Collection GINZA" in a corner of Restaurant City GINZA on the 8th floor of Matsuya Ginza, where five carefully selected shaved ice shops from all over Japan will appear in a relay format.
Amid the intense heat, demand is expected for this to be a " cool-down spot" for shoppers in Ginza.
This event brings together shaved ice shops that are usually difficult to experience outside of their original locations, making a limited-time appearance in Ginza. Some shops will even bring in the same bowls they use in their actual stores, recreating the atmosphere and attention to detail of their original shops. In addition to each shop's signature menu, there will also be a "Matsuya Ginza Limited Menu" specially developed for this event, offering a relay-style selection of shaved ice to beat the summer heat.
Normally, enjoying these treats at physical stores would require waiting in long lines under the scorching summer sun, but this event allows you to wait comfortably in the cool, air-conditioned environment of a department store. With record-breaking heat waves expected this summer, we anticipate demand for this event as a place where shoppers can escape the intense heat and cool down both physically and mentally.
"Shaved Ice Collection GINZA" Overview
■Event Period: July 22, 2026 (Wed) – September 30, 2026 (Wed)
■Business hours: 11:00 AM – 7:00 PM *Last order: 6:30 PM
■Venue: Matsuya Ginza 8th Floor Restaurant City GINZA (3-6-1 Ginza, Chuo-ku, Tokyo)
■Seating capacity: Approximately 30 seats (may vary by location)
■See next page for details on each store's opening period and other information.
■Cooperation: Japan Shaved Ice Association / Organizer: Fish Records Co., Ltd.
*This event is a limited event planned by Ryusuke Koike, CEO of Fish Records Co., Ltd., and will feature only selected renowned shops.
Details of each store
Pop-up shop ①: July 22nd (Wed) – August 4th (Tue) Jigen (Kumagaya City, Saitama Prefecture) *Closed on July 28th (Tue)
The "holy land" of shaved ice is coming to Ginza!
[Store Introduction]
This shaved ice specialty shop offers a wide variety of creative syrups, from fruit-based syrups made with fresh fruit to rich and creamy milk, caramel, and cheese syrups, as well as Japanese-style syrups like matcha and zunda. It's a popular shop with a loyal following of regular customers.
[Signature Menu]
Pudding 2,310 yen <br />A smooth and rich milkshake ice made with egg yolks and fresh cream melts in your mouth, and a subtly sweet, elegantly crafted custard is hidden inside, allowing you to enjoy the changing flavors with every bite. The slightly bitter caramel provides the perfect accent, resulting in a deep and luxurious taste that you wouldn't expect from its cute appearance.
Pop-up shop ②: August 6th (Thu) – August 19th (Wed) Azukiya Ando (Chofu City, Tokyo) *Closed on August 5th (Wed) for setup.
Featuring our specially crafted homemade red beans.
[Store Introduction]
Our shop, a popular Imagawayaki (Japanese sweet pancake) shop beloved by locals in Chofu, is now offering its special shaved ice, available only during the summer, in Ginza. Our original homemade syrups are made with carefully selected ingredients, textures, and flavors, allowing you to enjoy a variety of tastes.
[Signature Menu]
Black Sesame Fresh Cream Caramel Nuts and Hingya Salt 1,980 yen <br />The rich flavor of black sesame and the refreshing sweetness of salted milk. A mild, salty white miso cheese paste is hidden inside the ice as a secret ingredient.
[Matsuya Exclusive Menu]
Amanatsu citrus, yuzu miso, and cheese yogurt: 2,090 yen
Pop-up shop ③: August 21st (Fri) – September 2nd (Wed) Tozendo (Imabari City, Ehime Prefecture) *Closed on August 20th (Thu) for setup
Homemade strawberry syrup from a long-established Japanese confectionery shop
[Store Introduction]
This sweet shop offers shaved ice and seasonal Japanese confections. The cone-shaped shaved ice is beautifully presented with vibrant syrups soaked into it. The signature strawberry shaved ice offers a delightful culinary experience, with the unique sweet and sour aroma of fresh strawberries spreading in your mouth as soon as you take a bite.
[Signature Menu]
Amaou Milk 2,530 yen <br /> A supreme drink made with the finest "Amaou" brand strawberries from Fukuoka Prefecture. The syrup, made without heating, captures the original vibrant aroma, rich sweetness, and pleasant acidity of Amaou strawberries, preserving their balanced flavors in ice. With every sip, you can savor the refreshing fruitiness, as if you were biting into an Amaou strawberry itself.
Pop-up shop #4: September 4th (Fri) – September 16th (Wed) Kashiya (Setagaya Ward, Tokyo) *Closed on September 3rd (Thu) for setup
Shaved ice from a "chai" shop
[Store Introduction]
Driven by a desire to be a local confectionery shop, this small cafe, which also serves chai, offers shaved ice primarily for children during the summer, and during other seasons, the shaved ice-loving owner offers "the shaved ice he most wants to eat right now" for a limited time. We bring you the perfect seasonal shaved ice to start off autumn.
[Signature Menu]
Citrus Mix Rare Cheesecake 2,090 yen <br /> "Kashiya"'s classic shaved ice features a refreshing citrus mix base layered with orange peel jelly, rare cheesecake cream, and tart dough. Topped with Miyazaki kumquat compote, the generously added rare cheesecake cream has a mild, mellow flavor with reduced acidity.
[Matsuya Exclusive Menu]
Black sugar syrup and kinako (kudzu mochi style) 1,980 yen
Pop-up shop #5: September 18th (Fri) – September 30th (Wed) Chaya Hanakan Main Store (Katori City, Chiba Prefecture) *Closed on September 17th (Thu) for setup.
Recreating the refined taste of the Edo period in the modern age.
[Store Introduction]
This renowned shop is located in the Katori-Sawara area of Chiba Prefecture, which retains the atmosphere of the Edo period. Their "Uji Kintoki no Okori," a summer tradition in Sawara, is a recreation of shaved ice from the Edo period. It is a masterpiece made by sprinkling shaved ice with brown sugar and generously topping it with "Hatsumukashi," a high-grade matcha from Mitsuboshien Kamibayashi Sannyu Honten in Uji, Kyoto.
[Signature Menu]
Specialty Uji Kintoki Ice Cream 2,200 yen <br />This Uji Kintoki ice cream recreates the taste of the Edo period in modern times. It uses "Hatsumukashi," a high-grade matcha tea carefully produced by Sanseien Kamibayashi San'nyu, a long-established tea shop in Kyoto. The sweetness of the special strained bean paste beautifully complements the slight bitterness of the finest matcha.
[Matsuya Exclusive Menu]
Pudding à la mode ice cream: 2,200 yen
* All prices include tax.
[Matsuya Co., Ltd.] Press Release
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