“McMcMiracle Wonderland” is back at Matsuya Ginza this year! Limited-time opening!!

It will be held from Thursday, August 27th to Wednesday, September 2nd, 2026.

Kiddyland Co., Ltd., in cooperation with San-X Co., Ltd. (hereinafter referred to as San-X), will be holding a limited-time event, "Makumaku Miracle Wonderland," at the Matsuya Ginza 8th Floor Event Square from Thursday, August 27th to Wednesday, September 2nd, 2026.

Rilakkuma and friends become little witches!?
Welcome to McMcMiracle Wonderland!
I'll cast a spell and make everyone's dreams come true♪
Grow into a big pudding!

We have some wonderful novelty items prepared and look forward to your visit!

And once again this year, all the "Rilakkuma Store Managers" will be gathering together!
I'll be working every day during the "McMcMiracle Wonderland" event!

■ Purchase benefits

① August 27th (Thursday), August 29th (Saturday), August 31st (Monday), September 2nd (Wednesday)
At "Makumaku Miracle Wonderland," the first customers to spend 11,000 yen (tax included) or more will receive a free mini cushion!
*Due to limited quantities, only one gift will be given per transaction.
*The number of items distributed each day is limited.
*While supplies last

② August 28th (Friday), August 30th (Sunday), September 1st (Tuesday)
At "Makumaku Miracle Wonderland," the first customers to spend 11,000 yen (tax included) or more will receive a "triple metal charm" as a gift!
*Due to limited quantities, only one gift will be given per transaction.
*The number of items distributed each day is limited.
*While supplies last

■Limited products

– Limited-time "McMcMiracle Wonderland" (on sale August 27th (Thursday))
・Rilakkuma Store & Sumikkogurashi Shop Online (Available from Thursday, September 3rd)
(Some items may be sold at Rilakkuma Stores at a later date.)

▲Four types of hanging plush toys, ¥2,860 each (tax included)

▲Collectible plush toys (4 types)
Rilakkuma, Korilakkuma, Chairoikoguma: ¥3,960 each (tax included) / Kiiroitori: ¥3,740 (tax included)

■ Pre-sale items

[ Rilakkuma Store Manager Mini Hanging Plush Toy – 21 types in total, ¥1,760 each (tax included)]

– Limited-time offer: "McMcMiracle Wonderland" (on sale August 27th (Thursday))
・Available at all Rilakkuma Stores (on sale October 3rd (Saturday)) *Product availability may vary by store.
・Rilakkuma Store & Sumikkogurashi Shop Online (Available from October 5th (Monday))

[ New Rilakkuma theme "Rilakkuma and Awawa Neko" merchandise pre-sale announced! ]

– Limited-time offer: "McMcMiracle Wonderland" (on sale August 27th (Thursday))
・Scheduled to be released in October at Rilakkuma Stores and other participating retailers (product availability may vary by store).

▶Click here for details on the merchandise
https://www.san-x.co.jp/ja/special/goods_2609_rk_awawaneko/

■ About MacMacMiracleWonderland

The MacMac Miracle Wonderland venue is divided into the "Rilakkuma Store Manager Display Corner" and the "Merchandise Corner."

[Rilakkuma Store Manager's Display Corner]
Admission is free for all dates.
However, depending on the situation, we may take measures to alleviate congestion, such as distributing numbered tickets, without prior notice.
*Please note that no products are sold in the display area.

[Merchandise Corner]
To alleviate congestion, we will be implementing entry restrictions.
Please check the Rilakkuma Store blog for details.

▶Click here for details
https://www.san-x.co.jp/blog/store/

[Store Overview]
Period: August 27th (Thu) – September 2nd (Wed), 2026
Event Name: Limited-Time "McMcMiracle Wonderland"
Location: Matsuya Ginza 8th Floor Event Square, 3-6-1 Ginza, Chuo-ku, Tokyo 104-8130 Dates: August 27th (Thu) – September 2nd (Wed), 2026
Opening hours: 11:00 AM – 8:00 PM, however, on August 30th (Sunday) the venue will close at 7:30 PM, and on the final day it will close at 5:00 PM.

For the latest opening hours, please check the Matsuya Ginza website.
Matsuya Ginza website: https://www.matsuya.com/ginza/

■Chairoikoguma will celebrate its 10th anniversary in 2026! The anniversary website has opened☆

In 2026, Chairoikoguma will celebrate its 10th anniversary.
The Chairoikoguma 10th Anniversary website has opened!

This site features "Today's Chairoikoguma," a daily fortune-telling challenge, a history of Chairoikoguma's past themes, and more.
This special website is packed with information celebrating the 10th anniversary, including an introduction to the four-panel comic strip "#Koguma no Hachimitsu no Mori Dayori" (Little Bear's Honey Forest News).

You can also get special wallpapers to celebrate the 10th anniversary, so please check it out.

▶Click here for the Chairoikoguma 10th Anniversary website
https://www.san-x.co.jp/rilakkuma/chairoikoguma_10th_anniversary/

▶Click here for the official Chairoikoguma website
https://x.com/Chairoikoguma_5?s=20

[Kiddyland Co., Ltd.] Press Release

[Interview Report] "Matsuya PREMIUM" Opens at Matsuya Ginza! Featuring luxurious Kobe beef and domestic Wagyu beef.

Approximately 3,000 umbrellas gather at Matsuya Ginza for the early summer event "GINZA's Hundred Umbrellas Festival."