The delicious foods of Aomori, nurtured by the sea and land, will gather in Hibiya, Tokyo! “Ummee Aomori Festival 2026 in Hibiya Park” will be held from September 18th (Fri) to 20th (Sun).

From scallops from Mutsu Bay and Strait salmon to apples from Aomori Prefecture, dried sardine ramen, sake, and shochu! Experience the charm of Aomori's food, tourism, and local culture in Tokyo for three days.

The Ummee Aomori Festival Executive Committee will hold the "Ummee Aomori Festival 2026 in Hibiya Park" for three days from September 18th (Fri) to 20th (Sun), 2026, at Nirenoki Plaza in Hibiya Park, Chiyoda Ward, Tokyo.

Aomori Prefecture is surrounded by the sea on three sides and blessed with abundant nature, including the Hakkoda Mountains.
From seafood such as scallops from Mutsu Bay, strait salmon, and squid, to agricultural products including apples, for which Aomori boasts the highest production volume in Japan, to local gourmet foods like dried sardine ramen and miso curry milk ramen, and even sake that Aomori is proud of, Aomori has a wealth of delicious things to offer.
The "Ummee Aomori Festival" is an event that brings together the charms of Aomori in Tokyo, allowing people to actually taste, learn about, and enjoy them, thereby promoting the appeal of Aomori products and the region from the Tokyo metropolitan area.
The venue will feature gourmet food and local products unique to Aomori, as well as a special collaboration between the popular patisserie "MAISON GIVRÉE" and "Juno Heart," a cherry variety unique to Aomori Prefecture, tourism promotions, and a contest where you can win Aomori products.
During the same period, "Niku Matsuri 2026 in Hibiya Park" will also be held, and we expect more than 100,000 visitors to attend both events combined.
Enjoy three days in Hibiya, Tokyo, where you can discover the delicious flavors of Aomori.

■First up, seafood! Freshly grilled scallops from Mutsu Bay, Aomori Prefecture.

Surrounded by the sea on three sides, Aomori Prefecture is one of the nation's leading treasure troves of marine products.
"JF Aomori Fisheries Cooperative" will have a booth at the venue, offering grilled scallops from Mutsu Bay, Aomori Prefecture.
Scallops from Mutsu Bay, nurtured by nutrient-rich water flowing in from the Hakkoda Mountains, Shimokita Peninsula, and Tsugaru Peninsula, are characterized by their mellow sweetness and umami flavor.
You can enjoy Aomori's prized scallops, grilled to perfection right at the venue.
Furthermore, dried squid from Aomori Prefecture and processed products using scallops are also scheduled to be released.

JF Aomori Fisheries Cooperative Association: "Grilled Scallops from Mutsu Bay, Aomori Prefecture"

■ "Tsugaru Strait Salmon" nurtured by the rough waves of the Tsugaru Strait

From the Hokusai Fisheries Production Cooperative comes "Kaikyo Salmon," raised in the Tsugaru Strait off the coast of Ohata-machi, Mutsu City, Aomori Prefecture.
Raised in fast currents and cold seas, this fish develops firm flesh and is characterized by its rich, high-quality fat content.
At the venue, we will be selling items such as the "Strait Salmon Bowl," which allows you to enjoy plenty of the Strait salmon, as well as the fragrant, lightly grilled "Strait Salmon Skewers."
Please enjoy the flavors nurtured by the sea of Aomori, right here in Hibiya, Tokyo.

Hokusai Fisheries Cooperative: "Seafood and Salmon Rib Rice Bowl"

■When you think of Aomori, you think of "dried sardines"! Rich dried sardine soba noodles & miso curry milk ramen

Aomori's ramen culture has also made its way to Hibiya Park.
From "Men-dokoro Niboshi-ka," comes "Rich Niboshi Soba," which condenses the delicious flavor of dried sardines.
In Aomori, ramen made with dried sardines has been popular for a long time, and its unique aroma and deep umami flavor have made it one of Aomori's representative food cultures, with many fans both inside and outside the prefecture.
Furthermore, they plan to sell "Miso Curry Milk Ramen," a soul food of Aomori City that combines the richness of miso, the spiciness of curry, and the creaminess of milk.
Experience the addictive flavors born from seemingly unexpected combinations.

Noodle shop Niboshika's "Rich Dried Sardine Soba"

■Aomori bluefin tuna is served in a spectacular deep-fried style! "Aomori Wars" is here!

The menu will also feature noteworthy dishes that allow you to enjoy Aomori's seafood in a unique style.
At "Aomori Wars," they will be selling "Deep-fried Aomori Bluefin Tuna."
This dish features Aomori's prized bluefin tuna, cut into bite-sized pieces, coated in batter, and deep-fried until golden brown and crispy.
The outside is crispy, while the inside offers a rich, authentic bluefin tuna flavor. It's a new way to enjoy bluefin tuna, different from sashimi or sushi.
It's easy for both children and adults to eat, and it pairs perfectly with beer and local Aomori sake.
This is a dish unique to the Delicious Aomori Festival that will make you think, "Wow, Aomori tuna can be enjoyed in this way too!"

■Scallops x Monkfish! KEYAGU offers "Kaiyaki Miso," a local dish from Aomori Prefecture.

Local flavors unique to Aomori will also be featured.
KEYAGU will be selling "Scallops and Monkfish Grilled in Shell Miso."
This dish, a popular local specialty of Aomori, combines scallops and anglerfish with the bounty of the sea, creating a truly Aomori-style creation.
The rich flavor of miso and the savory taste of seafood combine to create a comforting and familiar flavor.
This menu is a must-try at the "Ummee Aomori Festival," where you can enjoy the bounty of Aomori's sea and its food culture all at once.

■Aomori's deliciousness delivered straight from the farm! "Sato no Kimi" corn seasoned with butter and soy sauce for a fragrant taste.

It's not just seafood that's noteworthy. The agricultural products grown in Aomori's fertile land are also worth checking out.
From Nakadai Kanko Farm comes "Butter Soy Sauce Grilled Corn," made with their "Sato no Kimi" corn.
This dish, which brings out the natural sweetness of corn while being grilled to perfection with butter and soy sauce, is so delicious you'll want to take a bite right away.
Enjoy the bounty of Aomori's land along with the aroma of freshly baked goods.

■Aomori's autumn delicacies! Apple-based sweets and drinks

When you think of Aomori Prefecture, you naturally think of apples.
At the venue, they will be selling candied apples made with apples from Aomori Prefecture. Candied apples, which offer the combination of a crispy candy coating and a juicy apple texture, are an Aomori sweet that can be enjoyed by both adults and children.

■Aomori's "treasure" Juno Heart x World-renowned pastry chef Hiroyuki Emori

This year's "Ummee Aomori Festival" will feature special events showcasing Aomori Prefecture's finest fruits and collaborations with top pastry chefs.
Juno Heart, a cherry variety unique to Aomori Prefecture, has collaborated with Hiroyuki Emori, the owner and pastry chef of the popular patisserie MAISON GIVRÉE.
Juno Heart cherries, as their name suggests, are large, heart-shaped cherries. They are characterized by their beautiful, vibrant ruby color and intense sweetness, and are carefully cultivated as a "treasure of Aomori."
Mr. Emori, who has been active in domestic and international competitions and has also worked on developing products using specialty fruits from all over Japan, will transform the charm of Juno Heart into a sweet treat.
Please look forward to the unique flavors created by producers and pastry chefs from Aomori Prefecture, available only at this event.

■ Participate in the survey and win products from Aomori Prefecture! Raffle draw

A PR booth from the Agency for Natural Resources and Energy will also be set up at the venue.
This exhibit provides an easy-to-understand introduction to energy-related facilities and the nuclear fuel cycle concentrated in Aomori Prefecture, using videos, panels, and other visual aids.
Furthermore, by participating in the designated surveys and other activities, you can also try your luck in a raffle to win luxurious food products from Aomori Prefecture.
This is a participatory event where you can learn about Aomori and discover its delicious food.

■ "Meat Festival 2026 in Hibiya Park" will be held simultaneously! Enjoy two food festivals at once!

At the same Hibiya Park, we will be simultaneously hosting "Meat Festival 2026 in Hibiya Park," which will bring together meat dishes from all over Japan.
In addition to meat dishes such as steak, beef tongue, skirt steak, and Tokyo Shamo chicken, the grand prize-winning shop from the "Meat Festival Presents Hot Dog Grand Prix 2026" will also be featured.
After enjoying Aomori's seafood, apples, ramen, and sake, we moved on to meat dishes from all over Japan.
You can enjoy a full day of food at Hibiya Park, freely moving between the two events, "Meat Festival" and "Delicious Aomori Festival."

▼Event Overview [Event Name] Ummee Aomori Festival 2026 in Hibiya Park [Instagram] https://www.instagram.com/aomorifes_official
[Dates] September 18th (Fri) – September 20th (Sun) (3 days) [Time] 10:00 – 18:00
[Venue] 1 Hibiya Park, Chiyoda-ku, Tokyo 100-0012
[Admission Fee] Free (Food and drinks are extra)
[Payment Methods] Cash / Contactless payment / Electronic money (Suica, iD, etc.) / QR code (PayPay, Rakuten Pay, etc.)
[Organizer] Ummee Aomori Festival Executive Committee [Inquiries] Email: info@aomorifes.jp TEL: 03-6811-1135 (Weekdays 10:00-18:00)
[Homepage] https://aomorifes.jp
[SNS] https://www.instagram.com/aomolifes_official

[From the press release of Adguild Japan Co., Ltd.]

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