Yom Co., Ltd., which operates MARL MARL, a gift brand for babies and kids, released new items for the spring and summer season on April 10, 2020 (Friday).
■ Simple high-quality styling that can be sent to anyone
Style "meringue" color fig
The new product of the brand's signature item, "Mairai Stai", has a soft touch like meringue.
Reversible design styling using smooth cotton pile.
Style "meringue" color blue moon
Satin piping adds accents to the elegant coloring to enhance the baby's original loveliness.
You can choose from casual scenes to formal scenes, but the maintenance is easy and the season does not matter.
<Stylish “meringue” series> * Reversible front and back colors are displayed. All 6 colors (upper left from earl gray, fig, blue berry / lower left from pistachio, blue moon, citron).
2,500 yen (excluding tax)
https://www.marlmarl.com/shopping/collection/?q4=1&order=new
■ Renewal of some colors of "Dining Apron", a staple item since the brand was born!
Meal for girls Apron "bouquet" color magnolia, peoney. Boy's meal apron "garcon" color sage
MARLMARL A special apron that has evolved like a nuance color. It will update your clothes without disturbing you.
The material for the girls' apron "bouquet" has been revamped to increase the firmness and make the skirt silhouette look beautiful. The boy's apron "garcon" is a layered design inspired by the Garson Boy.
It is ideal for formal meals such as weddings and the beginning of eating, as well as "home time" such as drawing at home and playing clay.
<Dining apron “bouquet” & “garcon” (Garson) series>
3 colors each (upper left from magnolia, peoney, navy / lower left from navy, sage, laurel)
Baby size (80-90 cm) 4,500 yen (excluding tax), Kids size (100-110 cm) 5,000 yen (excluding tax)
https://www.marlmarl.com/shopping/collection/?q4=2&order=new
■ Finally appeared! Brand's first swimwear
Swimwear "reef" color reef terracotta
Long sleeve type using UV cut material, so you don't need rash guard!
Protects children's delicate skin. There are two types of designs, one piece and separate.
The dress is a bloomer design that creates a cute silhouette even from above the diaper.
You can easily change diapers and toilets with snap buttons on the inseam.
The lining of the crotch has a hole for removing sand so that it is easy to remove the fine sea sand that is easy to enter from the outer material.
* One-piece type is a design patent pending product
Swimwear "gull" color gull ocean
The unisex separate type features a thick border that resembles a seagull flying in the waves. You can also enjoy a couple outfit with your brother and sister.
The snap button on the back makes it easy to put on and take off even if it gets wet.
The zigzag sewing machine stitches on the neckline and cuffs add a bit of work, making it simple and elegant.
<Swimwear one piece “reef” & swimwear separate “gull” series>
3 colors each (one piece type from left to right: reef shell, reef terracotta, reef seaglass)
(Separate type from left gull ocean, gull terracotta, gull seaglass)
Each baby size (80-90 cm) and kids size (100-110 cm) are both 6,500 yen (excluding tax)
■ Gauze sleeper collaborating with "10mois" to enhance "home time"
"Sleeper" color hoshi seiji
The nuance color typical of MARL MARL is added to the gauze sleeper, which is the pioneer of baby bedding "10mois". It is a design that invites a good night's sleep with the embroidery of stars scattered all over.
By stacking 6 layers of domestic gauze with different weaving density, it contains warm air and retains heat when it is cold. Also, when it's hot, it absorbs sweat quickly and stays dry.
The snap button on the crotch prevents curling and protects the baby from getting cold.
"Sleeper" color hoshi sakura
In addition, since the legs can be extended, it can be worn from newborns to around 3 years old. Since it is an item that can be used all season, I will not remove it as a gift. It also supports name embroidery.
<Sleeper “10moi × MARLMARL” collaboration series>
All 2 colors (from left: hoshi sakura / hoshi seiji) One size only 5,800 yen (excluding tax)
■ Knit made of domestic WHOLEGARMENT. A versatile cardigan that can be worn from 0 to 4 years
"Cardigan ASA" color rikyu
Made in Japan of light cotton linen cardigan. The difference in temperature between room temperature and outside air, strong ultraviolet rays, etc. This is a solution to the summer baby / kids clothing situation, which has many concerns.
Because it is small, it does not easily wrinkle, so it is safe to go out with children who have a lot of luggage.
“Cardigan ASA” color shiro
The knuckle-knitted garment has an outstanding texture on the skin. Deodorant processing is also applied and the functional aspect is also substantial.
In the baby period, the sleeves are folded back, and when they grow up, they are worn just so that they can be used from 0 to 4 years old.
"Cardigan ASA series">
All 3 colors (from left shiro, neri, rikyu) One size only 5,800 yen (excluding tax)
■ Shorts with pockets that make you want to walk vigorously
Shorts “leaves” color fringe border
A breathable diaper lining to prevent clinging no matter how much you sweat, and a tack that makes it easy to lift your legs.
Every detail has been devised so that the baby who started walking can move without stress.
Shorts “leaves” color plain greige
Simple shorts that make a silhouette that looks like an adult. Large pockets are provided for accumulating treasures such as stones and grass that you come across during your walk, so you can enjoy choosing from different materials such as linen and cotton.
<Shorts "leaves series">
All 3 colors (from left, plain greige, graph white, fringe border)
Size (70 to 80 cm) Recommended age 0 to 2 years old 4,800 yen (excluding tax)
■ Stores handling the above products << Directly managed mail order page >>
MARLMARL Online Shop: https://www.marlmarl.com/shopping/
《Directly operated store》
* Some of the directly operated stores have closed due to an emergency declaration. Please refer to the operating status below for updates.
https://www.marlmarl.com/news/2020_openinghour
・ MARL MARL Flagship Shop
19-11 Daikanyama-cho, Shibuya-ku, Tokyo Anjure Daikanyama 1F
・ MARLMARL HINKA RINKA Ginza Store 5th Floor, Tokyu Plaza Ginza 5-2-5-2, Ginza, Chuo-ku, Tokyo (HINKA RINKA 3rd)
・ MARL MARL Marunouchi store (store with photo studio)
2-6-1 Marunouchi, Chiyoda-ku, Tokyo Marunouchi Brick Square 1F
・ MARLMARL Isetan Shinjuku Store 3F, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo Isetan Shinjuku Main Building 6F = Restyle Kids
・ CADO MARLMARL Futakotamagawa Store 1F, Yanagikoji Nishikicho, 3-13-1 Tamagawa, Setagaya-ku, Tokyo
・ MARLMARL Yokohama Minatomirai Store 3-5-1 Minatomirai, Nishi-ku, Yokohama-shi, Kanagawa MARK IS Minatomirai 1F
・ MARL MARL Kyoto Sanjo Dori Store 48 Sanjo Dori Miyukicho Benkeiishicho, Nakagyo Ward, Kyoto City, Kyoto Prefecture Sanjo Arimoto Building 1F
・ MARLMARL Nagoya Sakae 1F, Kayoei Building, 3-4-15 Sakae, Naka-ku, Nagoya-shi, Aichi
・ MARLMARL Osaka Lucua Ele 2F, Osaka Lucua Ele 3-1-3 Umeda, Kita-ku, Osaka-shi, Osaka
・ MARLMARL Hankyu Umeda Store Hankyu Umeda Main Store 11F Umehan Baby's Collection 8-7 Kakudacho, Kita-ku, Osaka-shi, Osaka
・ MARLMARL Hakata Hankyu Store Hakata Hankyu 7F, No. 1 Central Street, Hakata Station, Hakata-ku, Fukuoka City, Fukuoka Prefecture
■ Company Profile Company Name: Yom Co., Ltd.
English name: Yom Co., Ltd
Location: Sumitomo Real Estate Harajuku Building 16F, 2-34-17 Jingumae, Shibuya-ku, Tokyo 150-0001
Representative: Kazuya Fukasawa, Representative Director Founded: November 2012
URL: http://www.yom.jp/
About MARL MARL
MARLMARL is a fashion / miscellaneous goods brand for babies and kids that proposes gifts that fulfill "the wishes of moms".
It is highly praised by mothers raising children, including baby gifts, such as the "Mairai" bib and meal apron, which are highly practical and have a unique design that cannot be found anywhere else. The first directly managed store was opened in Daikanyama in August 2015, and 11 directly operated stores of MARL MARL have been opened nationwide (as of April 2020).
The photo studio "STUDIO MARLMARL", which is the "Koto" business, and the concept shop "CADO MARLMARL," which is the theme of "gifts with flowers," are being developed in various ways for gifts and children.