~A free local participation event where you can learn SDGs that is also compatible with inbound tourists is being held! ～
Takarash Co., Ltd., which plans, produces, and operates the experiential content "Real Treasure Hunt," is currently holding a community-participatory event called "Hidden Treasures Passed Down from Ancient Times" where you can learn about the SDGs by walking around Higashi Ginza and solving mysteries. .
This event is an experiential event jointly held by Takarush, Chuo-ku Tourism Association, and Higashi Ginza Area Management. The Higashi Ginza area is attracting attention not only from within Japan but also from overseas. This event is highly popular as it allows you to enjoy sightseeing, theater, and shopping, and has been well received with over 4,000 people participating in the first month since its launch.
■Treasure hunting around the landmarks of Higashi Ginza <br />The Higashi Ginza area has tourist landmarks such as Kabukiza and Tsukiji Honganji. The story of the treasure hunt will be structured so that participants can visit local tourism resources, encourage participants to tour the city, and contribute to the revitalization of the local economy.
There is also Tsukiji Outer Market, so you can enjoy eating while walking!
The treasure search area is the Higashi Ginza area.
In the treasure hunt, you search various areas while solving mysteries. Once you have solved the mystery, head to the next point while looking at the participation kit.
■Learn how to create sustainable cities through a treasure hunt <br />This event will deepen your understanding and interest in SDGs, such as environmental destruction and garbage disposal issues, which have been attracting attention in recent years. The story of the main story is also conscious of SDGs, and you can learn about the environmental issues faced by town development while enjoying a treasure hunt.
■An "English version" kit that allows foreigners to experience Japanese culture <br />We have created an English version of the kit so that foreign tourists can also enjoy the "treasure hunt" of Japanese culture. . The content is such that foreign tourists can also go on a treasure hunt and experience Japanese culture while sightseeing.
*The treasure hunt you will experience is the same content.
[Event overview]
Event name: Higashi Ginza Street Walking Mystery Solving “Hidden Treasures Passed Down from Ancient Times”
Sponsor: Chuo-ku Tourism Association Co-sponsor: Higashi Ginza Area Management Planning and Production: Takarash Co., Ltd. Venue: Around Higashi Ginza, Chuo Ward Date: November 1st (Wednesday) – January 31st, 2024 (Wednesday) )
Participation fee: Free Search recommended time: 10:00-18:00
Participating booklet distribution locations: Kabukiza 2nd basement floor "Kobikicho Plaza", Chuo Ward Tourist Information Center, etc. *This project is being implemented using the "Tokyo Tourism Foundation Tourism and Urban Development Support Project Grant". Masu.
Official website: https://huntersvillage.jp/quest/higashiginza2023_real?utm_medium=prtimes
■“Takarush” creates new economic activities through treasure hunting and riddle solving
Takarash is Japan's only “treasure hunting specialty company'' that has been in the treasure hunting business for over 20 years since its establishment. We hold many excursion-type events, both indoors and outdoors, such as treasure hunts and riddle-solving events. With over 370,000 members, we are creating new economic activities every day by holding collaborative events with many companies, regions, and facilities.
In addition, “Real Treasure Hunt,'' which has a cumulative total of over 10 million participants, is a one-of-a-kind experiential program where you can experience the extraordinary excitement of “facing difficulties and finding treasure with your own hands.'' .
Head Office: 13F, Sumitomo Fudosan Oimachi Ekimae Building, 1-28-1 Oi, Shinagawa-ku, Tokyo 140-0014
Representative Director: Takashi Saito Established: January 2003 Phone number: 03-6417-1204 (Representative)
Business details: Management of the real treasure hunt “Takarush!”, advertising agency business using treasure hunts, customer attraction measures for facilities and local areas,
Event planning and management that serve as material for group travel and training, etc.
URL: https://takarush.co.jp/
Takarush will continue to provide “play that touches your body'' through treasure hunting events. By utilizing existing tourism resources from a new perspective and incorporating local traditions, culture, and characteristics into the treasure hunt theme and story, we will communicate the charm of the region in a new way.
[TAKARASH Co., Ltd.] From the press release
<Past related articles>
Announcement of Higashi Ginza Festa 2023 “Higashi Ginza DE Cinema and Anko”