The goldfish that gracefully swim at the Art Aquarium Museum GINZA will also appear at the Ginza 4-Chome intersection using cutting-edge AR!

Art Aquarium Museum GINZA appears on the digital OOH media "Virtual GINZA mitsukoshi" that utilizes XR technology!

Date: March 29, 2024 (Friday) to June 30, 2024 (Sunday)
Viewing hours: 10am to 11pm
Location: Ginza Mitsukoshi Ginza Chandelier
Special site:

Ginza Mitsukoshi will be located at the Ginza 4-chome intersection from March 29th (Friday) to June 30th (Sunday) in collaboration with Sony Group's Frontage Co., Ltd. and SoVeC Co., Ltd., which provides cutting-edge digital solutions. "Virtual GINZA mitsukoshi", which expresses a near-future world view with multiple large-scale visions appearing in AR and flying drones centered around the "Ginza Chandelier" on the exterior wall of Ginza Mitsukoshi, which faces Ginza Mitsukoshi, is available on the location-based AR application "XR CHANNEL". We will provide it.

・Watch goldfish in a different way than before with multiple large-scale vision

At "Virtual GINZA mitsukoshi," you can see goldfish dancing and swimming in multiple large-scale visions that appear in AR, in a near-future worldview centered on the Ginza chandelier. Please download the dedicated app "XR CHANNEL" on your smartphone and enjoy it. The app also has the ability to take still images and videos, which you can take home as a souvenir.

– Impressive size! The big screen shows information about the exhibitions currently being held.

A big screen of overwhelming size will appear in the center of the Ginza 4-chome intersection.
On the big screen, you can view the limited-time exhibition being held at Art Aquarium Museum GINZA.

・Experience “Virtual Ginza” in real “Ginza”

The cutting-edge XR experience "Virtual GINZA mitsukoshi" can be enjoyed with the location-based AR application "XR CHANNEL", which makes full use of VPS (Visual Positioning System) and 3D map information.

Get the app here
App Store
Google Play

■Recommended models: iPhone: iOS 15.0 or later, models released after September 2018 (excluding iPhoneXR and iPhoneSE)
・Android: Android 11.0 or later, ARCore compatible model (required)

*We recommend using a device with 4GB or more of memory.
*It may not work properly if the surroundings are dark, such as at night.
*Uses GPS function. Please use in a stable communication environment to obtain accurate location information.
*Some devices may not work even if the supported OS version is higher than the supported OS version.
*Data download is required for each content. We recommend downloading content in bulk in a Wi-Fi environment.

・What is Art Aquarium Museum GINZA?

“Art Aquarium” is an aquarium work in which various types of goldfish gracefully dance and swim, created with light, music, and scent. The culture of goldfish appreciation that has continued since the Edo period is expressed in the modern day as a work of art. A unique fantasy world created by the beauty of the aquarium works, the spatial presentation, and the various beautiful goldfish will unfold. “Art Aquarium Museum GINZA”, which opened in Ginza Mitsukoshi in May 2022, is a permanent facility where you can enjoy the changing seasons throughout the year.

Location Ginza Mitsukoshi New Building 8th floor (Entrance is on the 9th floor of the New Building) (4-6-16 Ginza, Chuo-ku, Tokyo)
Business hours: 10am to 7pm (last entry: 6pm)
Official website

[Mitsukoshi Isetan Holdings Co., Ltd.] From a press release

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