Asahi Breweries, Ltd. will be holding a limited-time event, "Drinkable Art Exhibition," from August 21st to September 2nd at its immersive beer concept shop, "SUPER DRY Immersive experience," which has been open in Ginza since April.
The Drinkable Art Exhibition will be held in collaboration with Heralbony, which manages the licenses for art data created mainly by artists with intellectual disabilities. The artworks created by "unique artists" under contract with Heralbony are the crystallization of uplifting moments, inspiring many people and creating a chain reaction of uplifting moments. Heralbony aims to change the perception of disabilities and "advance" society, while Super Dry aims to create a world full of uplifting moments while supporting people who are passionate about doing what they want to do and "advance" in their own way. The two companies will join hands to create a special experience where you can enjoy Super Dry as if you were immersed in a work of art.
■Featured artist : Naoto Iguchi (Saffron Living Garden | Aichi Prefecture): https://store.heralbony.jp/blogs/artists/naotoiguchi
・Yutakada Yu (Shizensei Club | Ibaraki Prefecture): https://store.heralbony.jp/blogs/artists/yutakada
■About HERALBONY <br /> HERALBONY is a startup company that aims to change the perception of "disability" by managing the licenses for art data, mainly of artists with intellectual disabilities, and delivering "uniqueness" to society in various forms. We have built a system that pays fair royalties to artists in an equal relationship rather than a support system, while respecting their wishes.
Official website: https://store.heralbony.jp/
■SUPER DRY Immersive experience official website
URL: https://www.asahibeer.co.jp/superdry/immersive-experience-bar/
[Asahi Breweries, Ltd.] Press release
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