ATELIER MUJI Special Exhibition “New Circulation”

Friday, November 29, 2024 – Sunday, January 26, 2025

Ryohin Keikaku Co., Ltd., the operator of MUJI, will hold a special exhibition titled "New Circulation" at ATELIER MUJI GINZA Gallery 1 and 2 in MUJI Ginza (Chuo-ku, Tokyo) from Friday, November 29, 2024 to Sunday, January 26, 2025.

©ATELIER MUJI

Ryohin Keikaku aims to realize "pleasant lifestyles and society," and is looking at the resources used in its products and stores from a new perspective, working with local communities to advance new initiatives in various regions. More than 40 years have passed since the birth of MUJI, and in order to think broadly about the future, we always feel the need to look back and reexamine our manufacturing and activities up to now. When we look to the future of a sustainable humanity that continues to move forward in 10, 50, 100 years and beyond, we believe that the idea of "circulation" has become an inevitable element throughout the world.



This time, ATELIER MUJI will not only focus on material "circulation," but also on the numerous cultures, traditions, wisdom and other contexts that have been engraved on the earth since we were born, and will focus on these circulations, regarding them as great resources. This exhibition will introduce the activities of Rashid bin Shabib and Ahmed bin Shabib from Dubai, United Arab Emirates (UAE), who are exploring the sustainability brought about by context from the perspective of lifestyle aesthetics in historical and contemporary architectural environments in a wide range of fields, including publishing, exhibitions and research projects.

The gallery will feature an exhibition titled "Wisdom rooted in the earth, a cultural cycle connecting the fruits to the future: dates," in which models and images will be displayed that show the connection between the date palm, which is widely cultivated in the Middle East, and desert oases. The exhibition will also feature back issues of "BrownBook," a media outlet they run that observes the eccentricities of cultures, as well as video projections of interviews with the pair.

Date palm image

"Brown Book"

Rashid bin Shabib
Ahmed bin Shabib

Twin city researchers from Dubai, United Arab Emirates, studied urban studies at Oxford University. Their magazine, Brownbook, has been exploring cities in the Middle East and North Africa for over a decade and has a circulation of over one million copies. They were nominated for the Aga Khan Award for Architecture in 2010 and 2018. They edited and wrote the publication Anatomy of Sabkhas for the National Pavilion UAE, which won the Golden Lion at the 2021 Venice Biennale. They currently lecture at the Architectural Association, New York University, Zayed University and Bois Boucher.

【basic information】
"New Circulation" Exhibition
Date: Friday, November 29, 2024 – Sunday, January 26, 2025
Business hours: 11:00-21:00 Venue: MUJI Ginza 6F ATELIER MUJI GINZA Gallery 1 & 2 Admission free
*Closing times are the same as for the store. There may be times when some exhibits are unavailable due to schedule changes such as exhibition dates and times, or due to events, etc.

ATELIER MUJI GINZA
3-3-5 MUJI Ginza 6F, Ginza, Chuo-ku, Tokyo 104-0061
Access | 3-minute walk from Exit B4 of Ginza Station on the Tokyo Metro Ginza Line, Marunouchi Line, and Hibiya Line 3-minute walk from Exit 5 of Ginza-itchome Station on the Tokyo Metro Yurakucho Line
5 minutes walk from JR Yamanote Line "Yurakucho" Station Central Exit

Organized by | Ryohin Keikaku Co., Ltd. Planning cooperation | Rashid bin Shabib and Ahmed bin Shabib, Brownbook
Coordination | Chiho Oba Photography and Video | Shinsui Obara Graphic Design | SHIMA ART&DESIGN STUDIO
Illustration by Laith Khalifa
Cooperation: Toraya Co., Ltd., Masaaki Nagatomo Construction: HIGURE 17-15 cas

[Related Events]
We are planning to hold events related to this exhibition. Details and applications will be announced on the ATELIER MUJI official website and social media.

ATELIER MUJI GINZA Official Website | atelier.muji.com
Instagram|@ateliermuji_ginza

About ATELIER MUJI

ATELIER MUJI was named by Ikko Tanaka, a graphic designer and former art director of MUJI, and is operated under the philosophy that "This is a workshop where we return to the origins of life and find hints for moving forward into the future." As a cultural crossroads that Ryohin Keikaku sees, this future-oriented activity hosts special exhibitions and events on a variety of themes, including art and design.

[Muji Co., Ltd.] Press release

<Past related articles>
Announcement of the ATELIER MUJI special exhibition "MUJI's Basic Clothing"

ATELIER MUJI Special Exhibition "Culture-filled Craftsmanship: Japanese Sake" Exhibition

ATELIER MUJI GINZA "Research! Design that showcases the process" Exhibition Announcement

Top