Event-exclusive flavor "Eternal Heart Donut" also available
TORIKAI CAFE Co., Ltd. will open a limited-time donut shop, "HOLLY JOLLY DONUTS by Vee Sweets," at "HIBIYA Magic Time Illumination 2025," an illumination event based on the concept of "magical moments" that will be held at Tokyo Midtown Hibiya from Thursday, December 5th to Wednesday, December 25th, 2025.
The Hibiya illumination event envelops the entire city in a magical glow. Our shop offers plant-based donuts that are visually stunning and colorful, adding to the excitement of the Christmas illuminations. These guilt-free sweets, free of eggs, dairy products, wheat, and refined sugar, make a great Christmas gift for health-conscious people and those who consider the three major food allergies.
■ About "HOLLY JOLLY DONUTS by Vee Sweets"
Limited-time donut shop "HOLLY JOLLY DONUTS by Vee Sweets" from 12/5 to 12/25
"HOLLY JOLLY DONUTS by Vee Sweets" is a limited-time donut shop produced by Vee Sweets, a sweets brand that focuses on plant-based ingredients. Vee Sweets' donuts, which are plant-based yet gentle and delicious, are served alongside hot drinks to warm the body. Enjoy them alongside the glittering illuminations.
- Name: HOLLY JOLLY DONUTS by Vee Sweets
- Location: Tokyo Midtown Hibiya, Hibiya Step Square (above the large staircase)
- Period: December 5, 2025 (Friday) – December 25, 2025 (Thursday)
- Business hours: 15:00-20:00 *Open until 20:30 from December 23rd to December 25th
- Management: TORIKAI CAFE
Eternal Heart (Coconut/Chocolate) *Tokyo Midtown Hibiya exclusive flavor (520 yen each)
Seasonal limited edition donuts: Strawberry Illumination/Mint Illumination (520 yen each)
[Menu offered (partial)]
(Price including tax)
▪️Christmas Donuts ¥520 each ・Eternal Heart (Coconut/Chocolate) *Tokyo Midtown Hibiya exclusive flavors ・Strawberry Illumination/Mint Illumination ▪️Glazed Donuts (Matcha/Lemon) ¥520 each ▪️Coffee (Hot/Iced), Mulled Wine, etc. from ¥480
▪️Main ingredients (common to all donuts):
Beet sugar, apple pulp, almond flour, millet flour, rice oil, various fruit purees and powders, millet/baking powder, vanilla oil ▪️Specific ingredients (common to donuts): soybeans, apples, almonds
■ Tokyo Midtown Hibiya "HIBIYA Magic Time Illumination 2025" Overview
(*From information released by the organizers)
This illumination event is based on the concept of "magical moments" and will take place throughout the Hibiya area, including Tokyo Midtown Hibiya, Hibiya Nakadori, and Hibiya Chanter.
Event name: HIBIYA Magic Time Illumination 2025
Implementation period: Thursday, November 13, 2025 to Saturday, February 28, 2026 *1
Lighting time: 16:00-23:00 *2
Venue: Tokyo Midtown Hibiya, Hibiya Step Square, 6F Park View Garden, Hibiya Nakadori Street Organizers: Hibiya Area Management General Incorporated Association, Tokyo Midtown Hibiya, Hibiya Chanter Cooperation: Imperial Hotel Ltd., Tokyo Metropolitan Park Association (Public Interest Foundation)
URL: https://www.hibiya.tokyo-midtown.com/xmas/
*1: The implementation period varies depending on the area. *2: The information listed is subject to change, so please check the official website before visiting.
■ About TORIKAI CAFE Co., Ltd.
TORIKAI CAFE is a company that manufactures and sells plant-based and gluten-free sweets, operates directly managed cafes, and develops franchise stores. With a mission of "bringing color, health, and smiles to people's lives through food," the company is working to contribute to the creation of a sustainable food culture and the wellness of people by using traditional Japanese ingredients such as rice flour, koji, and miso, as well as developing "Vee Sweets," a commercial sweets brand that uses its own unique technology.
【Company Profile】
Company name: TORIKAI CAFE Co., Ltd.
Head office address: 101 Luge Hara, 5-14-8 Hara, Sawara-ku, Fukuoka City, Fukuoka Prefecture, 814-0022
Representative Director: Hajime Shimabara Established: April 2018 Business: Development, manufacturing, and sales of plant-based sweets, OEM manufacturing for companies, cafe management, and franchise development
HP: https://www.vee-sweets.com/
From the TORIKAI CAFE press release
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