The "Chocolate You Can't Put in Your Mouth" exhibition is fast approaching! It will be held at GinzaNovo from April 10th, 2026 (Friday). Entry is at your own risk.
The film label NOTHING NEW will be holding a special exhibition , "Champ Chime Chocolate," at a special venue on the 3rd floor of GinzaNovo starting April 10th, 2026 (Friday).
NOTHING NEW is a film label with upcoming releases including the Berlin International Film Festival award-winning film "Child" and the original feature-length animated film "We Are Aliens." In 2025, they co-organized their first exhibition beyond the realm of film, "The Exhibition of Paintings You Shouldn't Look At," with the team behind "The Exhibition for Those Who Can See," which attracted 30,000 visitors. This exhibition is a new project by NOTHING NEW. We are now releasing additional visuals and details about the exhibition experience.
Other visuals
What is "Champ Chime Chocolate," the chocolate exhibition that you can't "put in your mouth"?
Champ Chime chocolates were created in 1934 by Pris Abington, a British pastry chef and businessman nicknamed "The Prince." While captivating people with its unique packaging and profound flavor, the company's history ended after only a short period. Various speculations about the sudden closure remain in newspapers and industry magazines of the time, but the truth has yet to be revealed.
This exhibition is the first planned exhibition by the Champ Chime Memorial Trust, an organization that has been preserving and researching materials related to Champ Chime chocolate. The venue, which will be open for a limited time in Ginza, Tokyo, will display a large number of valuable materials, including the original packaging design, advertising posters, and novelty items from when the chocolate was first released.
Please enjoy this exhibition at your own discretion and responsibility, as you interpret and experience its content.
An introduction to the exhibition experience
We are pleased to unveil the interior design of the store that will be set up in the special venue on the 3rd floor of GinzaNovo. The world of Champ Chime Chocolate from 1934 will be revived in Ginza. Please come and experience the sweet and delightful memories that captivated people 90 years ago.
In addition, an animated video featuring Champ-kun, the character from Champ Chime Chocolate, has been released. You can enjoy the atmosphere of the exhibition through the video.
Things you can experience
1. You can learn about the history of the Champ Chime.
2. You can buy Champ Chime merchandise.
3. You can become a Champ Chime Chocolate.
1. You can learn about the history of the Champ Chime.
Learn about the history of Champ Chime Chocolate, which disappeared in 1934 amidst a wave of excitement. The venue features the world's first public display of the voyage records leading up to the encounter with cacao. In addition, you can enjoy the world of Champ Chime Chocolate to the fullest with nostalgic commercials featuring Champ-kun and special historical materials that can only be seen on site.
2. Champ Chime merchandise is available for purchase <br />Champ Chime merchandise will be available for purchase exclusively at the venue. Items created specifically for this exhibition, as well as reissued merchandise, will be available for purchase. Details and prices for each product will be announced sequentially.
3. There are lots of other fun things to do!
Event Overview
- Exhibition title : Champ Chime Chocolate
- Exhibition period
April 10, 2026 (Friday) – May 15, 2026 (Friday) - Event time
11:05-20:00 (last entry 19:00)
*Only on Friday, May 15, 2026, the event will be open until 9:00 PM (last entry at 8:00 PM). - venue
GinzaNovo 3F Special Venue, 5-2-1 Ginza, Chuo-ku, Tokyo 104-0061 - Access ▶ Directly connected to Tokyo Metro Ginza Line, Marunouchi Line, and Hibiya Line "Ginza Station" Exits C2 and C3 (1-minute walk) ▶ Hibiya Line and Chiyoda Line "Hibiya Station" Exit A1 (2-minute walk) ▶ Toei Subway Mita Line "Hibiya Station" Exit A1 (2-minute walk) ▶ JR
4-minute walk from the Ginza Exit of Yurakucho Station on the Yamanote Line and Keihin-Tohoku Line. - Admission Fee <br /> Weekdays: ¥2,100 (tax included)
Weekends and holidays: ¥2,400 (tax included) - ticket
https://d.pass-store.jp/products/ticket-chocolate-2026-04-10 - Organizer
Champ Chime Memorial Trust / NOTHING NEW - Official website
https://champchime.com - Official X
https://x.com/ChampChime - Official Instagram
https://www.instagram.com/champchimechocolate/ - Official TikTok
https://www.tiktok.com/@champchimechocolate
NOTHING NEW
A film label established with the aim of creating a world where talent is not stifled.
His first film, "NN4444," was selected for more than 10 international film festivals. In 2025, he released the mid-length horror film "〇〇-shiki" (directed by Ryota Kondo) in theaters, which became an unusual hit for a mid-length film.
Filmest TV has several upcoming projects scheduled for release in 2026, including their first theatrical film, "Sawada Miyuki's Visit to Gamaland" (directed by Hiroki Nishii, opening April 24th), NOTHING NEW's first live-action feature film, "Child" (directed by Yusuke Iwasaki, opening July 17th), which won the FIPRESCI Prize at the Berlin International Film Festival, and their original feature-length animation, "We Are Aliens" (directed by Kohei Kadowaki). They also organized the "Forbidden Paintings Exhibition," which attracted 30,000 visitors and was conceived as a new form of storytelling experience. They will be holding a new exhibition, "Champ Chime Chocolate," starting in April.
Official website: https://nothingnew.ltd/
Instagram: https://www.instagram.com/NOTHINGNEW_FILM/
X (old Twitter): https://x.com/NOTHINGNEW_FILM/
Official LINE: @nothingnew
[NOTHING NEW Co., Ltd.] Press Release
<Related articles from the past>
A joint exhibition by Sojiro Takamura and Daisuke Funaki, who unravel the often-perceived complexities of contemporary art from their unique perspectives and captivate audiences with their respective expressions in painting and sculpture, will be held at Artglorieux GALLERY OF TOKYO in Ginza.