From Thursday, November 15th, 13: 00-20: 00 (※ will end as soon as it is gone.)
About 8,000 pieces of "Ichushi winter ice" from manufacturers and convenience stores are distributed free of charge at "Ginza Terrace" of Ginza Mitsukoshi 9F on "Winter Ice Day" on Thursday, November 15, 2018.
The Japan Ice Mania Association announced on November 15, 2018 (Thursday), " Winter Ice Day ", ice cream makers and convenience store companies' "unreleased new products" and "this winter push Winter Ice "and other items in Ginza Mitsukoshi 9F" Ginza Terrace "for free.
This event was held last year at Yurakucho and we received the products of this winter from ice makers and convenience store companies who agreed with the purport of " revitalizing the winter ice market " and we have about 6,000 It was distributed. When we held last year it was a great success that we could have a maximum of 3,500 customer lines.
※ The above picture is taken at the time of holding in 2017.
■ Held in Ginza Mitsukoshi this year
This year, the photo spot " Sweet Christmas House " appears at "Ginza Terrace" of Ginza Mitsukoshi 9F! Winter Ice will feel more excitement!
※The photograph is an image.
We invite people in charge of ice maker companies to explain the appeal of the product, as well as a talk show about ice cream with Ice critic ice man Fukushima. We are also planning a lottery etc to receive ice cream-related goods. Through this event I will continue to excite the "Winter Ice Market" starting with the ice lovers.
■ Why "Winter Ice"
In recent years, the concept " what ice cream eats in the summer " is changing, and it became possible to enjoy it throughout the year. In the summer season there is a tendency to like refreshing sherbet-like products including shaved ice, but in the coming colder season the thick ice cream to eat in a warm room will become popular.
For example, it includes a rich creamy and chocolate flavor with high milk fat content, a flavor unique to cold seasons "ram raisins", a rich winter "new sensation shaved ice", a combination of sweets and ice "hybrid ice cubes Cream "and various winter ice will appear. This winter season where you can taste such rich ice cream slowly is a very pleasant season for true ice creaks (ice mania).
■ Reason for enacting "Winter Ice"
The number of people who eat ice cream even in the cold season has increased, and the term " winter ice " has become commonly used. So we, the Japan Ice Mania Association, as "I love organizing group", I would like to nurture this unique "Winter Ice" excitement as a transient boom without having to end it as a boom. If more people enjoy ice cream even in the cold winter, not only will we eat happy but also the ice cream industry will be healthy and delicious ice cream that is rich in variety will be born in the future and we The ice cream environment surrounding us will also be fulfilling and surely will be fun.
We strongly believe that ice cream , the " King of Suites " loved by everyone of all ages, increases smiles and energizes the world cheerfully.
■ Reason for enacting November 15 as "Winter Ice Day"
It is also the month that "winter" is coming November, and it is also a time to start appearing one after another for winter. And we chose a number (date) of 15 from the number "Milk solids content 15.0% or more" in the ingredient specification of ice cream prescribed in Japanese law "Ministerial ordinance concerning ingredient specifications of milk and dairy products".
The symbol of "Winter Ice" is because of the strong image of thick ice cream which contains the most milk solid and milk fat among ice creams.
I want to increase more people who enjoy ice cream even in cold weather! With the desire and wishes, November 15 was defined as "Winter Ice Day".
※ Winter Ice refers to "ice cream made on the premise of eating in winter" or act of enjoying ice cream in cold winter.
■ Event overview
【Date and time】 November 15, 2018 (Thursday) 13: 00 ~ 20: 00 ※ We will terminate as soon as it is gone.
【Venue】 Ginza Mitsukoshi 9F Ginza Terrace 4-6-16 Ginza, Chuo-ku, Tokyo
【access】
Tokyo Metro Ginza Line · Marunouchi Line · Hibiya Line "Ginza Station"
5 minutes on foot from Tokyo Metro Yurakucho Line "Ginza 1-chome Station" (Exit 9)
Toei Asakusa Line · Tokyo Metro Hibiya Line "Higashi Ginza Station" towards Ginza Station 2 minutes on foot via Underground Passage
9 minutes on foot from JR "Yurakucho Station" (Central entrance / Ginza entrance)
【Quantity】 8,000 pieces
【Event contents】
· Manufacturers' announcement of the best winter ice
· Winter Ice Free Distribution
· Manufacturer personnel and product introduction by Iceman Fukudome (talk show)
· Live distribution etc.
【How to provide】
As congestion is expected on the day of the event, please apply on the digital ticket service "PassMarket".
Details · Please confirm the reservation from the following URL.
https://passmarket.yahoo.co.jp/event/show/detail/01mi2ezw9eae.html
※ For convenience of operation, please note that because we will distribute ice randomly, the type can not be selected.
※ We will only accept one per person.
Please check the official website for specific sampling ice and summary.
· Winter Ice Day Official Site: http://www.icemania.jp/winter_icecream_day/
· Twitter: https://twitter.com/icemaniajp
· Hashtag: # Winter Ice Day # Winter Ice Day in Ginza Mitsukoshi Let's Move!
