Sustainable fashion brand “ECOALF” will hold a pop-up store and exhibition at “Ginza Mitsukoshi” from 2/17 (Wed.). The theme is “art and fashion born from garbage”

Collaboration with Shingo Nagasaka, an artist who turns electronic garbage into art. -Appealing the importance of facing environmental issues together with art and events and fashion that will continue into the future-

The sustainable fashion brand "ECOALF" from Europe, which Sanyo Shokai started to develop in Japan in March 2020, is a pop-up store that proposes the importance of facing environmental issues and fashion that will continue into the future. It will open on the "GINZA Stage" on the 3rd floor of the Ginza Mitsukoshi Main Building for two weeks from February 17th (Wednesday) to March 2nd (Tuesday). We develop stylish and sustainable items. We will sell some of the new spring products as soon as possible, centering on women's products such as outerwear made from recycled materials from waste.

In addition, at the "Ginza Chandelier Sky Event Space" on the 7th floor of the main building, "ECOALF" and Mr. Shingo Nagasaka, an artist who turns electronic garbage into art, will collaborate as an exhibition where you can feel the environmental problems closer. Mr. Nagasaka's work will be exhibited along with the installation of PET bottles, which are the raw materials for "ECOALF" products, and displays using waste from fishing nets.
During the pop-up store period, we will also hold an event to convey the activities of "ECOALF" and face environmental issues, and will inform you about the environment, business, and physical and mental well-being that will lead to sustainability.

Special site page URL * Operates from 10:00 am on 2/11 (Thursday):

https://www.mitsukoshi.mistore.jp/ginza/event_calendar/ecoalf.html

・ "ECOALF" Ginza Mitsukoshi pop-up store, exhibition overview

"ECOALF" is a sustainable fashion brand from Europe that manufactures and sells all items using only recycled materials and natural materials with low environmental impact. As the fashion industry continues to use the world's natural resources in large quantities, PET bottles, tires, fishing nets, etc. are recycled using our unique technology to develop more than 300 types of fabrics and create new collections. In addition, by promoting the project "UPCY CLING THE OCEANS" (hereinafter referred to as "UTO"), which collects, separates, and recycles marine debris and gives new life as a product, "wearing clothes to protect the global environment. It is an eco-cycle fashion brand with a new idea of "making".
We have decided to hold a pop-up store and an exhibition at "Ginza Mitsukoshi" for about two weeks with the aim of proposing fashion that will continue into the future and the importance of facing environmental issues.

・ Contents of the exhibition: ～ Art and fashion born from garbage ～ Ginza Chandelier Sky Event Space on the 7th floor of the main building * Free viewing

At the exhibition at the "Ginza Chandelier Sky Event Space" on the 7th floor of the main building, which will be held at the same time as the pop-up store on the 3rd floor of the main building , Mr. Shingo Nagasaka, an artist who turns electronic garbage into art, and "ECOALF", which turns marine debris into fashion items. Is a collaboration. Under the theme of "art and fashion born from garbage," the display uses waste from PET bottles and fishing nets, which are the raw materials for "ECOALF" products, and the environmental conservation activities of "ECOALF" including UTO. Exhibit the panel. And, as a symbol of action for a sustainable future, Mr. Nagasaka will exhibit about 15 works centered on paintings depicting electronic garbage dumped in the slums of Ghana , realizing a sustainable society. We will send a message from Ginza, the center of Japanese fashion.

(Photo above: Display at "Eco-Alf" directly managed store is exhibited at the exhibition)

Art exhibition: Artist Shingo Nagasaka / NAGASAKA MAGO (lower right photo) https://www.magogallery.online/

profile
MAGO CREATION Co., Ltd. CEO Artist
MAGO Art & Study Institute Founder

Born in 1984.
Under the slogan of sustainable capitalism, developed countries illegally dumped electronic waste in the slums of Ghana to produce works of art.
In 2017, he traveled alone to a slum in the Agbogrosie district of Ghana.
In a place called the final graveyard where garbage from electronic devices from all over the world gathers, I started to want to manage the disasters I witnessed (serious garbage from electronic devices, environmental deterioration, health damage, poverty), and while making art, gas The mask is carried to the site and distributed.
After that, he hired a teacher himself and established an elementary school where children in slums could attend for free. In 2019, the Electronic Waste Museum will open in the slum area.
Eventually, we are trying to build a recycling factory in this area, use garbage as a resource, and create a new industry.
This activity caught the eye of Hollywood documentary filmmaker Kern Konwiser (Emmy Award winner), filmed in the summer of 2019, and is currently in preparation for release ( https://camp-fire.jp/projects/view/324202 ). ..

Mr. Nagasaka's painting work used for the graphic of the T-shirt that will be released exclusively at the POP UP STORE

・ POP UP STORE products: GINZA stage on the 3rd floor of the main building

At the pop-up store, you can find jackets made from coffee scraps as a raw material for fabrics, outerwear made from recycled PET bottles, and recycled nylon sneakers made from sea fishing nets, which are convenient for this time of year when there is a difference in temperature. Stylish and sustainable with recycled materials from waste, focusing on women's products such as outerwear, such as sweatshirts printed with the brand's message "Because there is no planet B" (because there is no second earth) We will develop various items. We will also sell some of the new spring works and T-shirts (¥ 7,700) designed exclusively for Ginza Mitsukoshi, which uses Mr. Nagasaka's paintings as T-shirt graphics .

～ Example of developed products ～

Multi-jacket <br /> Utilizing coffee grounds <br /> Multi-cold jacket that effectively utilizes coffee grounds as a raw material for dough. The batting liner can be removed and worn alone. A 3-way all-purpose item that can be used according to the purpose. The design has an outdoor taste with a slightly relaxed silhouette. It is ideal for town use without choosing a scene. The material is both water repellent and waterproof, making it suitable for active wear.

KATMANDU multi-jacket ¥ 39,600, men's and women's 2 colors each

Nakawata Jacket <br /> A classic jacket of "Eco-Alf" that recycles PET bottles . For the inner cotton, we use Ferrex® cotton, which is a recycled polyester that holds the international certification bluesign®. It is packable and can be carried compactly. The sleeves have a brand tag that represents "1 meter of fabric = 70 PET bottles", indicating consideration for the environment.

USUAHIA Padded Jacket ￥ 19,800
7 colors for women

Sweatshirts / T-shirts <br /> Sending the brand's message <br /> T-shirts and sweatshirts printed with the brand's message "Because there is no planet B" (because there is no second earth). We use organic cotton and recycled cotton as materials. 10% of the selling price will be donated to the activities of "UPCY CLING THE OCEANS".

T-shirt ¥ 5,940 ～ ¥ 7,920
Sweatshirts ¥ 9,900- ¥ 11,000
A total of 8 product numbers for men and women

Long dress <br /> Sustainable elegant style <br /> A long dress with an elegant texture using cupra, which is a sustainable material made mainly of cotton linter (*). There is a drape feeling peculiar to the material, and the waist can be adjusted with a drawcord to arrange the silhouette. It is the first place to complete an elegant adult style while choosing materials that are good for the environment.

MURREN dress ￥ 25,300
Women's 2 colors

* Cotton linter: A fiber raw material that remains in seeds after collecting cotton. Fluffy fibers with a length of 2 to 6 mm that remain on the surface of the seed after the cotton is collected.

Sneakers <br /> Message sneakers made of recycled material <br /> Sustainable sneakers using recycled nylon from fishing nets for the upper and 100% recycled rubber for the sole. "ACT NOW!" On the side, "Because there is no planet B" on the sole (because there is no second earth), and a pair with a message to the environmental problems raised by ECOALF. The nylon material part of the upper is water repellent and water resistant.
ACT NOW! Sneakers ¥ 9,900
Men's and women's 2 colors

Knapsack <br /> Recycled knapsack <br /> A simple purse-type knapsack that combines recycled polyester with the latest plant-derived polymers. We print the brand's message “Because there is no planet B” (because there is no second planet).

LUPITA BECAUSE Knapsack ￥ 7,920
Unisex 4 colors

・ Event details: Ginza Chandelier Sky Event Space on the 7th floor of the main building  

* Reservation required, capacity of 15 people each time, first-come-first-served basis, no participation fee

During the pop-up store period, we will also hold an event to convey the activities of "ECOALF" and face environmental issues. We will invite instructors who have a close relationship with "ECOALF" to send out information about the environment, business, and physical and mental well-being that will lead to sustainability.

* Events require reservations. Click here to make a reservation ↓
Special site page URL * Operates from 10:00 am on 2/11 (Thursday): https://www.mitsukoshi.mistore.jp/ginza/event_calendar/ecoalf.html
* Talk event reservations start at 10:15 am on Saturday, February 13th.

① Shun Takenaka talk: "Poverty and environmental problems-I kept screaming that I shouldn't pretend to be unseen"

Date: February 20th (Sat) 13: 00 ~, 16: 00 ~ (about 90 minutes each time)
We are working to support the lives of children suffering from poverty in Nepal, and currently operate an orphanage where 34 children live.
Instagram: @takenakashun

② "MIMOSA FESTA" Talk Event: Ethical Coordinator Alisa Evans "Ethical Fashion and Women"

Date and time: February 21 (Sun) 17: 30- (about 60 minutes)
"Ethical" is deeply related to International Women's Day. We will talk about the future of gentle and cool fashion from the two people who design clothes and who wear them and promote them.
https://lacittadella.co.jp/lp/mimosa/
Speaker: (Remote appearance) From Kawasaki La Cittadella: Alisa Evans
Guest: (Event venue) Akemi Ishii, Yuri Sasaki
* Talk event will be distributed on Instagram LIVE <br /> Host account: @cinecitta_lacittadella (Alisa Evans)
https://www.instagram.com/cinecitta_lacittadella/?hl=ja
Guest account: @erisasakimeditationjourney (Yori Sasaki & Akemi Ishii)
https://www.instagram.com/erisasakimeditationjourney/?hl=ja

③ Crosstalk event: ECOALF x Forest tumbler x b8ta "Business for the future-Experience-based environmental problems-"

Date: February 26th (Friday) 17: 00- (about 60 minutes)
Collaboration talk that transcends the boundaries of the industry.
・ "Forest tumbler" jointly developed by Asahi Breweries and Panasonic. I want to make disposable cups fun and zero. https://futuretide.jp/
・ "B8ta (beta)" from Silicon Valley. An experience-based store whose main purpose is not to sell. https://b8ta.jp/
・ Sustainable fashion brand "ECOALF" from Europe
Speaker: Mr. Toru Furuhara, Packaging Technology Research Institute, Innovation Headquarters, Asahi Breweries, Ltd.
b8ta Japan CEO Mr. Takuji Kitagawa Sanyo Shokai Co., Ltd. Eco-Alf Planning Section Manager and Eco-Alf Japan Co., Ltd. Director Masatoshi Shimokawa

④ Talk event: Seika Oka “Thinking about what we should be from the wisdom of the old and new” Think Be, Not Do,

Date: February 27 (Sat) 14 : 30- "Human" What is the original way of human beings (about 60 minutes each time)
17: 00- "Earth" What is the original coexistence of the earth and humans?
MOTHER Founder Instagram: @okasaya
Registered dietitian, Ayurveda & yoga instructor Business from various fields such as yoga based on Ayurveda and ethical business through food with the concept of "knowing the best mind and body that shines most and supporting a sustainable life" Is being deployed.

• About the brand "Eco Alf"

Concept: A sustainable fashion brand born in Spain.
A brand with a new concept of "making clothes to protect the global environment", such as the brand itself collecting sea garbage and making clothing.
Sales channel: Directly managed stores, EC
Product Category: Men's, Women's, Kids, Shoes, Accessories, Yoga Brand Start Year: Spain 2009 Brand Established (Spain ECOALF)
Japan Expanded from March 2020 (Sanyo Shokai)

■ "ECOALF" Japan official website https://ecoalf.jp/

SNS
■ Instagram https://www.instagram.com/ecoalf_japan
■ twitter https://twitter.com/ecoalf_japan
■ facebook https://www.facebook.com/ecoalfjapan/

* All prices include tax.
* Admission may be restricted from the perspective of preventing the spread of coronavirus infection.
* Business days and hours are subject to change due to various circumstances. For details, please check the Ginza Mitsukoshi official website. https://www.mitsukoshi.mistore.jp/ginza.html
* The contents of this event may be changed or canceled due to circumstances. Please note.