Paris-based globally active artist “itu'” collaborates with Hyatt Centric Ginza Tokyo! From May 24th (Monday), decorate the hotel with stools and pots colored in itu’color!

itu'lifestyle art decorates the hotel

The world-famous artist "itu'" based in Paris, France will collaborate with Hyatt Centric Ginza Tokyo from Monday, May 24th! We will decorate the hotel with stools and bowls colored in itu'color, and create a time when you can feel uplifted even with the corona disaster together with Hyatt Centric Ginza Tokyo.

The artist "itu'", who belongs to Gridge Co., Ltd. and is active in the world based in Paris, France, has collaborated with Hyatt's lifestyle hotel brand "Hyatt Centric Ginza Tokyo".

itu'concept "Art for lifestyle". A stool wrapped in colorful colors woven by itu'is placed in the hotel lobby, and a large bowl is placed on the central table of the all-day dining NAMIKI667, which is crowded with outpatients. Together with Hyatt Centric Ginza Tokyo, we will create a time when you can feel up even if you are suffering from corona.

・ Itu'is an artist based in France who is active globally.



itu'is an artist who is active in the world based in Paris, France. In 2014, he set up his own atelier and gallery store in the Marais district of Paris, and at the same time he started his artist activities, he launched the brand itu'. Currently, he has an atelier in Champs Elysees and is active globally. With his own creation philosophy, he draws art by hand-painting each and every basic item that suits his lifestyle. In December 2017, in collaboration with VANS sneakers, it was sold at Miami Art Basel Week and sold out 100 pairs in 5 minutes. In Japan, we are producing works and collaborating at Bang & Olufsen Japan and TRUNK HOTEL.

・ Lifestyle art colored in itu'colors the interior of the hotel

From Monday, May 24th, lifestyle art colored by itu'will be exhibited at Hyatt Centric Ginza Tokyo's Lobby Library Lounge and All Day Dining NAMIKI667. With this collaboration, please enjoy a moment when your heart improves while touching the art in your lifestyle.

▶ ︎Stools placed in the library lounge that can be used by guests in a wide variety of ways

▶ ︎Bowl on the central table of NAMIKI667, which is crowded with outpatients

■ Comments from itu'

I am very happy that my work is placed in a free, diverse yet calm space like Hyatt Centric Ginza Tokyo. I wonder if I could make works that are rarely seen in hotels anywhere in the world.

■ Hyatt Centric Ginza Tokyo General Manager: Comment from Mr. Watanabe Uchiyama

I am very happy to be able to collaborate with itu'.

The art that uses itu's things, clothes, and things to carry on campus creates new values, and this work was designed for interiors, and was used by guests and hotel staff in public spaces. It has become a wonderful and exciting accent. We hope that you will enjoy itu'world to the fullest and be inspired by it.

Hyatt Centric Ginza Tokyo

"Hyatt Centric Ginza Tokyo" is a lifestyle hotel located on Namiki-dori, one of the representative streets of Ginza, Tokyo, where you can enjoy the city of Ginza in all directions. "Ginza" is a collection of world-class luxury brands, gourmet restaurants, and many long-established stores. As a new travel base in "Ginza" where old and new cultures intersect, as long as you are an "active traveler" who has an excellent antenna for travel, always pursues new discoveries at your destination, and is happy to share them with your friends. Supports no exploration. Follow @hyattcentricginza, @HyattCentricGNZ on Facebook, Instagram and Twitter.

■ Hotel Name Hyatt Centric Ginza Tokyo ■ Location 6-6-7 Ginza, Chuo-ku, Tokyo

【access】
3 minutes walk from Tokyo Metro Ginza Station (Hibiya Line, Marunouchi Line, Ginza Line)
7 minutes walk from Yurakucho Station on the JR Line (Yamanote Line, Keihin Tohoku Line)
7 minutes walk from JR Shimbashi Station (Yamanote Line, Keihin Tohoku Line)
About 30 minutes by car to Haneda Airport / About 80 minutes by car to Narita Airport

Itu'& Affiliation Agency Gridge Co., Ltd.

■ itu'

Artist itu'based in Paris, France and active in the world. In 2014, he set up his own atelier and gallery store in the Marais district of Paris, and at the same time he started his artist activities, he launched the brand itu'. Currently, he has an atelier in Champs Elysees and is active globally. With his own creation philosophy, he draws art by hand-painting each and every basic item that suits his lifestyle. In December 2017, in collaboration with VANS sneakers, it was sold at Miami Art Basel Week and sold out 100 pairs in 5 minutes. In Japan, he produces works and collaborates with Bang & Olufsen Japan and TRUNK HOTEL. In 2021, we plan to actively develop corporate collaborations that create color in people's lifestyles through itu'lifestyle art.
https://maisonitu.com/user_data/concept

■ Gridge Co., Ltd. With the motto "Create excitement without creating a frame", a startup that maximizes the value of IP such as music and expands globally. Operates a label to which the artist who won the first place in the viral on the music streaming service Spotify and won the TikTok buzzword award music category belongs. In addition, based in Tokyo, it operates a submission-type YouTube music radio platform that expands globally in collaboration with the LA branch and NY branch. With IP Tech, we aim to become a global company from Tokyo that will become a hub for artists and users from all over the world and lead to a world where people can be absorbed in it.

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