Special store “Delicious time in Sylvanian Village” will be held with the theme of “food” with Sylvanian Families!

© EPOCH

Matsuya Ginza will hold a special exhibition & special store "Sylvanian Families Delicious Time" from March 7, 2022 (Monday).

Sylvanian Families is a dollhouse play toy series released by Epoch in 1985. With its cuteness and detail design, such as houses, shops, dolls, and furniture, it has been loved in more than 70 countries and regions around the world regardless of age or gender. Cumulative worldwide sales of dolls amount to about 200 million.

The theme of this project is a delicious time sent by friends in the village of Sylvania. A happy dining scene surrounded by the family, cakes and cookies to bake for loved ones, ice cream and cute candy at Yuenchi, which everyone loves! A picnic where you can feel the seasons and enjoy yourself outside … We will deliver the "delicious!" Moments of everyone found in Sylvania Village. In addition to exhibiting photographs that have attracted much attention on SNS etc. on a panel, collaboration works with the Sylvanian Families by famous miniature dollhouse writers and people belonging to the Japan Dollhouse Association will also be exhibited for the first time. There is also a large photo spot that makes you feel as if you have entered the world of the Sylvanian Families. It is a plan that can be enjoyed by both children and adults.

At the special store, we are planning to sell the original products of the exhibition, including the pre-sale product "Baby Trio (Bakery)", the visuals taken for this project, and the illustrations drawn.

[Newly taken key visual & newly drawn illustration image]

[Exhibition introduction ]
We will unveil the collaboration work with the Sylvanian Families by famous miniature dollhouse writers and other members of the Japan Dollhouse Association for the first time.

* Kazuyo Kudo "Happy life that makes deliciousness" Photographed by Kazutaka Morii

* Mimi Ash "Fairy's mysterious candy store"

* Akiko Yoneshima "Yumeiro Cake Party"

* Japan Doll House Association One year "Delicious time of forest friends"
12 participants of Japan Doll House Association (in no particular order)
(January) Yukio Kawai, (February) Kaori Hattori, (March) Nomi, (April) Junko Ito, (May) Kazuko Aizawa, (June) Hiromi Fukuzawa, (July) Megumi Tatsumi, (August) Yumiko Akitani, (September) Yuriko Suzuki, (October) Machiko Asada, (November) Kiya Takahashi, (December) Kozue Miura

[ Special store ]
We are planning to sell original products for the exhibition, including pre-sale products, visuals taken for this project, and illustrations drawn.

<< Venue pre-sale items >> Baby trio (bakery)

* Price undecided * There may be a limit on the number of purchases.
* Design and price are subject to change.

[About special goods vouchers]
・ Special goods voucher 500 yen <br /> Special goods vouchers will be sold in limited quantities. We will give you one original design "hand towel" for each voucher. In addition, priority is given to admission during times of congestion.

* Goods are limited in quantity and are not for sale.
* Details of the goods will be announced on the Matsuya website at a later date.
* Goods will be handed over at the entrance of the venue during the exhibition period, and will not be handed over outside the holding period or by mail.

·Sales period
Sales will begin at 10:00 on Saturday, February 12th.

・ How to purchase <br /> You can purchase with a Lawson ticket (L code: 36777).
Lawson, Loppi with Ministop
Internet reservation = https://l-tike.com/event/sylvanianfamilies-matsuya/

[Plan outline]
Name: Delicious time in Sylvania Village Date: March 7th (Monday) -March 21st (Monday), 2022
Venue: Matsuya Ginza 8th Floor Event Square Opening Hours: 10 am-8pm * Until 7:30 pm on Sunday, March 13 (closes at 5 pm on the last day, admission is 30 minutes before closing) )
Free admission Cooperation: Japan Doll House Association Special cooperation: Epoch Co., Ltd. Planning and production: Toei special goods voucher 500 yen Inquiries: Matsuya Ginza 03-3567-1211 (large representative)

Sylvanian Families official website: https://www.sylvanianfamilies.com/ja-jp/
Sylvanian Families official Twitter: @SylvanianJP
Sylvanian Families official Instagram: @sylvanianfamilies_jp
Delicious time in Sylvanian Village Special site: https://www.sylvanianfamilies.com/ja-jp/special/event/oishii-jikan

* Business days and hours may change depending on the spread of new coronavirus infections. For details, please see the Matsuya Ginza website ( https://www.matsuya.com/ginza/ ).
* In case of congestion, you may have to wait or distribute a numbered ticket.

[About measures to prevent the spread of new coronavirus infection]
Matsuya Ginza will implement the following measures to prevent the spread of new coronavirus infection and to ensure the safety of customers and employees.
* Customers who do not wear masks may be refused entry.
* We may refuse stores with a body temperature of 37.5 ° C or higher or those who are not in good physical condition.
* Please disinfect your fingers at the time of entry and wash your fingers diligently.
* To prevent infection, do not touch the wall or display case.
* Please keep a distance from other guests when viewing the works in the exhibition hall.
* Please refrain from talking in the exhibition hall or the product sales hall as much as possible.
Please see the Matsuya website for details on efforts to prevent the spread of infection.

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