Popular sweets that have sold over 10 million units "Caramel Sand Cookie", new products "Leaf Pie with Plenty of Fermented Butter" and "Caramel Butter Pie"
The Laox Group, a major gift sales company, Shady Co., Ltd., will open “THE SWEETS GINZA”, the first specialty store of the original sweets brand “THE SWEETS”, which is popular in the gift scene, on Thursday, January 26, 2023. ), will open on the 1st floor of Ginza Core. In addition, we will also release new products of the same brand, “Leaf Pie with Plenty of Fermented Butter” and “Caramel Butter Pie”.
THE SWEETS is Shady's original sweets brand with the idea of "I want to entrust my consideration to sweets and give happiness to all people". At "THE SWEETS GINZA", which will open this time, in addition to the "Caramel Sandwich Cookie", which can be said to be the representative of the brand, there is a lineup of "Leaf Pie with Plenty of Fermented Butter" and "Caramel Butter Pie" that were newly introduced in January. In addition, we will sell gifts that are easy to purchase with sweets, such as Starbucks coffee and Sarutahiko coffee products.
The new product “Leaf Pie with Plenty of Fermented Butter” is a soft type leaf pie that uses plenty of fermented butter and allows you to enjoy the rich aroma and crispy texture of butter. "Caramel Butter Pie" is a hard type pie with an exquisite balance of butter and caramel, with crunchy nuts. THE SWEETS' most popular product, the Caramel Sandwich Cookie, is loved by many customers for its luxurious sweetness and luxurious appearance. No. 1”*2. Since its birth in 2019, the cumulative sales have exceeded 10 million.
Ginza Core is located on Ginza Chuo-dori. When shopping on holidays or visiting the Ginza area, please enjoy Shadi's sweets as a gift for your friends and family, or as a reward for yourself.
* 1: Shady Gift Mall Rakuten Ichiba Store, November 2020 Sweets Genre Award, July 2021 Department Store / General Mail Order / Gift Genre Award * 2: Survey by Japan Marketing Research Organization (survey overview September 15, 2019 to 2019) Questionnaire survey on the Internet on October 15)
<Store overview>
Store name: THE SWEETS GINZA
Location: Ginza Core 1F, 5-8-20 Ginza, Chuo-ku, Tokyo Sales floor area: Approximately 20㎡
Opening date: Thursday, January 26, 2023
*Opening until December 2023 (planned)
Business hours: 11:00 to 20:00 Regular holidays: Same as Ginza Core's regular holidays
<“THE SWEETS GINZA” Featured Products>
The Sweets Caramel Sand Cookie
6 pieces from 1,080 yen (tax included) *3
A caramel sandwich cookie made by sandwiching caramel-wrapped chocolate with rich, crispy cookie dough. Two types are available: the standard original and the bittersweet coffee flavored version. Even though one piece is filling, it's so delicious that you can't help but want another.
*3: "Original & Coffee" is sold from 3,240 yen (tax included) for 21 pieces.
The Sweets Leaf pie with plenty of fermented butter
6 pieces from 1,080 yen (tax included)
A luxurious gem that uses more than 40% fermented butter and finished in an easy-to-eat leaf shape. Unlike ordinary pie dough, it is made with a special method called "reverse folded pie dough (feuilletage enversée)" that wraps the dough with butter, so it has a crispy and fluffy pie texture and a mouthful. You can enjoy the flavor of butter that spreads throughout.
The Sweets Caramel Butter Pie
6 pieces from 1,080 yen (tax included)
Caramel crunch and nuts are wrapped in pie crust with plenty of butter to create a crunchy feeling, and caramel powder and caramel oil are mixed. The rich aroma of butter and caramel and the crunchy texture make it a piece that you will want to eat again and again.
■ THE SWEETS online store
https://shaddy.jp/feature/the-sweets/
About Shady Co., Ltd. ( https://shaddy.jp/ir/ )
Shady was founded in 1926. As a leading company of formal gifts, it has a history of 97 years and has 2,200 salad halls and shaddy stores nationwide (including EC exclusive stores), and its own EC Shady Gift Mall ( https://shaddy.jp/ ). and other touchpoints, we continue to make rapid progress as a core omni-channel retailer of the Laox Group. Shadi developed the catalog gift for the first time in Japan, and is familiar with all kinds of life events, calendar events, gift-giving culture, customs, and customs. We have a wide range of products suitable for celebrations and gifts, and have continued to lead the gift industry. We will continue to push forward to the next 100 years as a comprehensive gift company that proposes new value to individual customers and corporate clients and creates smiles on both the giving and receiving sides.
Shady Official Twitter: https://twitter.com/shaddyjp
Shady Official Instagram: https://www.instagram.com/shaddy_giftmall/
[Shady Co., Ltd.] From the press release