Announcement of “Life in Art “TOKYO MODERNISM 2023″”

Friday, April 28, 2023 to Sunday, June 18, 2023

Ryohin Keikaku Co., Ltd., which develops IDÉE, will hold the second “Life in Art “TOKYO MODERNISM 2023”” from April 28th (Friday) to June 18th (Sunday) at MUJI Ginza. ” will be held as a base.

"TOKYO MODERNISM" will be held from 2022 as part of the "Life in Art" project to expand art (= culture) with the theme of "everyday art" that incorporates art into the lifestyle that IDÉE and MUJI have been doing so far. This is an event. Introduces the beauty of form and function created by outstanding designers from around the world, mainly in Europe, Northern Europe, the United States, and Japan, during the mid-century period (1940s to 1960s), along with the background of their creation. increase.

This year's event will consist of three parts, and the "MODERNISM SHOW" will bring together domestic galleries and vintage shops to exhibit and sell vintage furniture and products. In addition, "MODERNISM EXPERIENCE – PLAY&THINK!" will hold a hands-on event that touches on modernism, and "JAPANESE MODERN" will hold an exhibition that examines Japanese modernity.

Venue: MUJI HOTEL GINZA 7, 8F Rooms 2023.5.11 Thu – 5.14 Sun
This is a special show in which about 30 domestic galleries and vintage shops will participate in the guest rooms of MUJI HOTEL GINZA. This is the main project of "TOKYO MODERNISM", where you can see, touch and buy masterpieces of modern design from all over the world.

Venue: MUJI Ginza 6F event space, etc. 2023.4.28 Fri – 6.18 Sun
"MODERNISM EXPERIENCE ~ PLAY&THINK!" is an experience-based event such as talks, architectural tours, and workshops, where both adults and children, those who know modernism and those who do not know it, can think about modernism while having fun from various perspectives. is an opportunity to capture

Venue: ATELIER MUJI GINZA (MUJI Ginza 6F) 2023.4.28 Fri – 6.18 Sun
This exhibition focuses on Japanese modern design. After the Meiji Restoration and two world wars, the lifestyle of the Japanese people underwent major and rapid changes. I will think again about "What is Japanese modernism, Japanese modern?"

TOKYO MODERNISM will be holding this event again this year.
Last year, when we were based in MUJI Ginza, many people enjoyed the MODERNISM SHOW, an event with vintage galleries from all over Japan that used guest rooms at MUJI HOTEL GINZA.
The real pleasure of the "MODERNISM SHOW" is that you can meet things in a real place and hear the background and information about the things directly from buyers who are passionate about them. It was a place where we could once again feel the importance and enjoyment of communication between sellers and buyers through goods.
This is the second time. At the MODERNISM SHOW, new people have joined the gallery that brings in and introduces wonderful designs from various countries, as well as the exhibition “JAPANESE MODERN'', which delves deeper into Japanese modernism, and hands-on events that can be enjoyed by children and adults alike. We are preparing a power-up project such as holding the event "MODERNISM EXPERIENCE". A special event lasting about two months with various encounters and discoveries. Please stay tuned.
Life in Art “TOKYO MODERNISM 2023”

State of the 2022 event

<Details of each event>


Venue: MUJI HOTEL GINZA 7, 8F Guest room entrance fee (tax included):
May 11 (Thursday) 17:00 – 20:00 8,000 yen
May 12 (Fri) 11:00 – 20:00 5,000 yen
May 13 (Sat) 11:00 – 20:00 5,000 yen
May 14 (Sun) 11:00 – 17:00 3,000 yen

* Tickets (specified date and time reservation, time change system) can be purchased from the following URL.
The number of tickets is limited.
Planning cooperation: Shinichiro Nakahara (Landscape Products Founder), Takahiro Goko (Representative of Swimsuit Department)

Approximately 30 galleries and vintage shops in Japan will be exhibiting and selling their products in the rooms of MUJI HOTEL GINZA for a limited period of time. This is the main project of “TOKYO MODERNISM'' where you can see, touch and purchase masterpieces of vintage modern design discovered by the aesthetic sense of unique owners. Masterpieces of modern design from all over the world, such as the United States, Brazil, Northern Europe, Europe, and Japan, gather in one place. It is a place that will be the beginning of being inherited.

Overseas, collectors and enthusiasts from all over the world flock to exhibitions and markets of mid-century modern and modern designs born in the mid-20th century, such as “Design Miami” in Miami, USA and “Downtown Modernism” in Los Angeles. On the other hand, there has never been such a large-scale event in Japan. Under the theme of "everyday art" that incorporates art into our lives, IDÉE and MUJI have carried out "Life in Art," a project that expands art (= culture). We think that there is value and aspect as art like sculpture, and we also propose interesting ways to look at it.

【Participation plan】
PPP (Aomori) / (GARAGE) Garage (Gunma) / Nordic Furniture tanuki (Saitama) / BELLBET (Saitama) / Swimsuit Department (Tokyo) / Playmountain (Tokyo) / CONTOUR (Tokyo) / BUILDING (Tokyo) / ELEPHANT (Tokyo) / Pocket Park (Tokyo) / Graphio/büro-stil (Tokyo) / DEALERSHIP (Tokyo) / Objet d' art (Tokyo) / MICHIO OKAMOTO WAREHOUSE (Tokyo) / stoop (Tokyo) / KAMADA (Tokyo) / Dawner (Tokyo) /
LULLABY (Kanagawa) / NOW (Ishikawa) / dieci (Osaka) / SNORK MODERN AND CONTEMPORARY (Yamanashi) / Ph. D. (Nagano) / STILL LIFE (Aichi) / NOTA_SHOP (Shiga) / northwood (Kyoto) / TRAM (Fukuoka) )other


Dates: April 28 (Fri) – June 18 (Sun), 2023
Venue: MUJI Ginza 6F event space, etc.
*Click here to purchase tickets →
Details will be announced on the official website and SNS as needed Planning cooperation: Shoji Ikai

"MODERNISM EXPERIENCE" is an experience-based event where you can enjoy thinking and feeling modernism from various perspectives through hands-on events such as talk shows, architectural tours, and workshops under the theme of "PLAY & THINK!". For people who often hear the word "modern design" but don't really understand it, we have prepared many entrances to modernism and prepared a wide range of content that you can enjoy. At "Children's Day", where you can enjoy with children, we will hold a toy-making workshop and a "children's photo studio". We will deliver a variety of contents such as modernism and modernist architecture tours that consider movies, records, books, and other familiar cultures, and talk events with various guests.

Children's photo studio "Let's take a picture with modern design"

From among the many designs born in the mid-century period that fascinate us over time, we will take pictures with furniture and toys designed for children in this era. Photographer Shinsui Ohara cuts out the special moment when the “now” of children growing day by day and the design that has been loved for a long time come together in the space of “ATELIER MUJI GINZA” for one day only.

■Date and time May 4th (Thursday/holiday) 11:15 – 19:15 *Reservation required ■Fee 8,000 yen (up to 2 siblings)
We will give you the selected one in print and data.
■ Venue ATELIER MUJI GINZA (6th floor of MUJI Ginza)
■ Target age Babies who can sit on a chair by themselves to children up to the lower grades of elementary school
[profile] Shinsui Ohara
Born in Yokohama City, Kanagawa Prefecture in 1983. After working for an advertising production company and Ryohin Keikaku Photo Studio Co., Ltd., he became a freelancer. While producing photographs for advertisements, catalogs, etc., he also presents his works as a photographer.

Workshop "Let's make toys that transcend generations"

Some of the toys that symbolize modernism capture the prototypes of shapes and colors in detail, are simple yet encourage free thinking, and are loved across generations. Using these examples as hints, we will hold a workshop with designer Kazuki Kobayashi, where parents and children can enjoy making toys that can be used for a long time.

■ Date and time May 5 (Friday/holiday) ① 11:15 – 12:45 ② 14:00 – 15:30 *Reservation required ■ Fee 3,500 yen (up to 2 children per parent)
■ Venue ATELIER MUJI GINZA (6th floor of MUJI Ginza)
■ Target age 4 to 8 years old

[profile] Ikki Kobayashi
graphic designer. Born in Shiga Prefecture in 1992. After graduating from Tama Art University, worked for Shiseido Co., Ltd. and became independent in 2019.
Based on the basic stance of exploring two-dimensional modeling through writing and drawing, he is active mainly in work related to living culture such as art and eating and drinking. His major awards include the Tokyo TDC Award and the JAGDA Newcomer Award.

Talk & Tour "Modernism and Living Style"

Interior stylist Masato Kawai will hold a talk on how to create a more comfortable and modern space while skillfully incorporating modernist masterpieces. In addition, a tour will be held on a separate day for those who participate in the talk. This is a tour of <BUNDLE GALLERY>, which is operated by Mr. Kawai and is a refurbished house designed in the 1970s by the office of architect Ren Shinrai.

■ Date and time Talk: May 6th (Sat) 19:00 – *Reservation required tour: Schedule undecided (details will be announced on the official website)
■Charge ■Venue ATELIER MUJI GINZA (MUJI Ginza 6F)
*The end time of the talk, tour details, and fees will be announced on the official website and SNS as needed.

[profile] Masato Kawai
Born in Tokyo in 1978. After working at an interior shop in Tokyo, became independent. In addition to styling magazines and advertisements, coordinating the interiors of commercial stores, offices, and model homes, he has also been active in the front line of the interior industry for many years, such as organizing venues and directing exhibition events for furniture and lighting brands. . In 2020, he started activities at BUNDLESTUDIO Co., Ltd., where he is the representative. In 2022, <BUNDLE GALLERY> will open in Noda City, Chiba Prefecture.

Film Screening "Modernist Architecture with Kino Igloo"

In collaboration with Kino Iglu, a movie theater that travels around the country, a screening event will be held under the theme of modernist architecture. You can enjoy a glimpse of modernism through movies and discoveries related to modernism.

■ Date and time June 3 (Sat) * Reservation required ■ Paid ■ Venue ATELIER MUJI GINZA (6th floor of MUJI Ginza)
*We will inform you about the opening time and fee on the official website and SNS as needed.

[profile] Kino Igloo
A mobile movie theater established in 2003 by Rui Arisaka and Junya Watanabe. Based in Tokyo, movies from all over the world are screened at cafes, bakeries, sake breweries, museums, uninhabited islands, etc. In addition, he conveys the fun of movies with free ideas, such as movie counseling "I will choose a movie for you" and "Neoki Cinema" where I post movies that I came up with on Instagram every morning.
HP: Instagram: @kinoiglu

DJ event "Modernism explored from records"

While enjoying music and drinking alcohol, we will talk about modern design reflected on record jackets and stories related to designers and music. Mr. Kyo Kobayashi, interior designer of design office ima, and Tadachi Oshima, director of IDÉE, participated.

■Date and time June 17 (Sat) 19:00~ *Reservations not required, one drink system planned ■Free ■Venue ATELIER MUJI GINZA (6th floor of MUJI Ginza)
*The end time will be announced on the official website and SNS as needed.

In addition, we will host a tour of modern design masterpieces with a modern architect as a guide, a talk event related to "JAPANESE MODERN", and an event with the theme of "books x modernism". In addition, we plan to have the owners participating in the "MODERNISM SHOW" talk about the real thrill of passing on things and meeting new users, as well as introduce their main items.


Dates: April 28 (Fri) – June 18 (Sun), 2023
Free admission Exhibit cooperation: Keiji Nagai, Naoki Terada (Interoffice Co., Ltd.)
Graphic design: Yuko Higashikawa

Many people may have a common image of Scandinavian modern and American mid-century. On the other hand, how many clear images and words do we have in response to the question, "What is Japanese modern?" After the Meiji Restoration and two world wars, the life of the Japanese people changed drastically and rapidly. While preserving traditional traditions, techniques, and aesthetics, the rapid changes in styles and values ​​can be said to be part of the history of modern Japanese design. This exhibition was held in cooperation with Keiji Nagai, an interior designer and collector of modern design, and Naoki Terada, a designer and business person.
Consider "Japanese Modern". A related talk event will also be held during the exhibition.

talk event
May 2nd (Tuesday) 19:00 ~ Scheduled * Details will be announced on the official website and SNS as soon as they are decided.

gallery shop
At the shop attached to ATELIER MUJI GINZA, FRAGILE BOOKS will exhibit and sell books selected under the theme of "modernism" during the exhibition period.

“Life in Art” TOKYO MODERNISM 2023”
Dates: April 28 (Fri) – June 18 (Sun), 2023
Venue: ATELIER MUJI GINZA (MUJI Ginza 6F), MUJI HOTEL GINZA, etc. 3-3-5 Ginza, Chuo-ku, Tokyo
Organizer: Ryohin Keikaku Co., Ltd. (IDÉE Life in Art Project Office)
Cooperation: UDS Co., Ltd.
Life in Art Website:
Instagram: idealifeinart

[Ryohin Keikaku Co., Ltd.] From the press release

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