Wednesday, September 24, 2025 | The brand's flagship Ginza store will undergo its first major renovation
JOURNAL STANDARD L'ESSAGE (hereafter referred to as L'ESSAGE), a brand run by Baycrew's Co., Ltd. and targeting independent adult women, has undergone a major renovation of its flagship Ginza store. The reopening date is Wednesday, September 24, 2025.
The theme of the renewal is "château"
The brand's first store opened on the first floor of Marronnier Gate Ginza 1, the commercial facility where Lesage is located, upon its grand opening. Over the years, trends, customer needs, and the brand have changed, and the store has closed for approximately one and a half months to undergo a major renovation. The theme of the renovation is "château." While the word "château" refers to a castle or mansion, the store has been reborn with a blend of classic and modern elements, showcasing high-quality items.
To celebrate the opening, we have a wide selection of exclusive items from popular brands.
This popular select brand, which becomes popular every season when it arrives, is offering a variety of exclusive models to commemorate its renewal.
MACKINTOSH ¥172,700 tax included
ISNESS MUSIC ¥10,780 tax included
NEBULONI E. ¥71,500 tax included
A VACATION ¥88,300 tax included
THE NEWHOUSE ¥30,800 tax included / ¥25,300 tax included
THE NEWHOUSE ¥37,400 tax included
GINZA Special original items
We have prepared three limited edition jackets and coats made from fabrics by Italian fabric manufacturer Giolica, a Lesage original and classic masterpiece. The items feature the iconic leopard print that is also found on Lesage's name tag, making them special items that can be paired with denim and a T-shirt for a casual look that is perfect for adults.
JOURNAL STANDARD L'ESSAGE ¥59,400 each (tax included)
JOURNAL STANDARD L'ESSAGE ¥88,000 tax included
JOURNAL STANDARD L'ESSAGE ¥88,000 tax included
Novelty items to commemorate the opening
Customers who spend over ¥30,000 (excluding tax) will receive a free canvas tote bag. Available in three colors: black, burgundy, and green. These bags are available on a first-come, first-served basis, so be sure to get yours early!
JOURNAL STANDARD L'ESSAGE Ginza store
〒104-0061
Marronnier Gate Ginza 1, 2-2-14 Ginza, Chuo-ku, Tokyo
1F TEL 03-5524-2200
Business hours: 11:00-21:00 (Closed on the same day as the museum)
https://baycrews.co.jp/
https://journal-standard.jp/lessage/
[Baycruise Co., Ltd.] Press Release
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