A journey of the five senses, woven from scent, memory, and design. Step into a fantastical and enchanting garden.
PAÑPURI (PAÑPURI Japan Co., Ltd., Representative Director: Hiroshi Sugizaki), a wellness-inspired fragrance brand from Thailand, grand opened a new sensorial boutique, "PAÑPURI GINZA SIX," themed "Garden of Allure," at GINZA SIX in Ginza, Tokyo, on Friday, October 16, 2026.
Inspired by a fictional rose garden and the Thai literary work "Madhanabadha" (Romance of the Rose), a poetic drama by King Rama VI, this boutique transforms the story of a celestial maiden who moves between human form and roses, a tale of love, longing, and beautiful transformation, into an immersive spatial experience. Light, texture, and natural elements gradually spread throughout the space, while curved pathways and hidden details offer quiet discoveries.
■ About PAÑPURI GINZA SIX
The fantastical stories of Thailand resonate beautifully with traditional Japanese woodworking techniques, deep lacquer finishes, and delicate weaving methods. At the heart of the boutique stands the brand's iconic "Scent Altar." Soft light spills from the intricate lattice-like wooden panels, and each time a panel is gently lifted, the enclosed fragrance is released in stages. This special presentation transforms the moment of encountering the fragrance into a tactile "fragrance-making ritual." Furthermore, counseling that takes into account fragrance notes, personality, memories, and personal preferences invites guests on a voyeuristic journey into the world of scent.
"Garden of Allure" embodies PAÑPURI's unique approach, which values a regional sensibility that engages with the culture and space unique to each location, rather than applying a uniform design across the globe. Rooted in fragrance, Oriental-inspired well-being philosophy, and modern craftsmanship, the sensorial boutique "PAÑPURI GINZA SIX" supports the brand's long-term vision of becoming a global fragrance and well-being house originating from Asia, while beautifully harmonizing PAÑPURI's rich sensory world with the streets of Ginza and its surrounding environment.
■Special Gift
We have a special gift prepared for customers who spend 13,000 yen or more (including tax).
-October 16th (Fri) – November 15th (Sun)- *While supplies last* Gift contents: "Original Pouch" & "Siamese Water Milk Bath & Body Oil 30mL"
*You can choose your favorite original pouch from Low Mood/Dew Memory.
Original pouch (Low Mood)
Original pouch (Dew Memory)
Siamese Water Milk Bath & Body Oil 30mL *The volume shown in the image is 250mL.
■PAÑPURI GINZA SIX Store Information
• Store name: PAÑPURI GINZA SIX
• Store location: B1F, 6-10-1 Ginza, Chuo-ku, Tokyo • Business hours: 10:30~20:30 (Irregular holidays)
■ About 'PAÑPURI'
PAÑPURI, a wellness-focused fragrance brand from Thailand, aims to support each individual on their journey to achieving their own unique well-being through a clean experience that stimulates all five senses.
Blending traditional Thai healing wisdom with modern knowledge, our products use only carefully selected, sustainably sourced ingredients based on our unique "ZeroList™" standards. Believing that harmony of body, mind, and spirit is the essence of wellness, we bring a rich sense of harmony to modern life.
PAÑPURI Shop List : https://panpuri.jp/pages/shoplist
PAÑPURI Official Instagram : https://www.instagram.com/panpuriofficial/
PAÑPURI Official X: https://x.com/panpuri_japan
PAÑPURI Official LINE : https://lin.ee/P4TOATi
[Customer Inquiries Regarding Publication]
Brand name: PAÑPURI
Phone number: 0120-554-330 (Panpuri Customer Center)
Official online store: https://panpuri.jp/
[Panpuri Japan Co., Ltd. Company Profile]
■Location: 3-6-2 Nihonbashi, Chuo-ku, Tokyo 103-8251
■Established: August 2020 ■Representative: Hiroshi Sugizaki, Representative Director ■Business Activities: Import and sales of "PAÑPURI" products (fragrances, body care, home fragrances, etc.), operation of stores and official online store, development of spa business
[From Panpuri Japan Co., Ltd. press release]
<Related articles from the past>
and wander GINZA SIX Opening Announcement
