Van Cleef & Arpels opened its new boutique in Ginza 1-Chome on October 3, 2025. The store, measuring over 260 square meters, was conceived as an intimate space where visitors can discover the enchanting world of the Maison and its exceptional craftsmanship through a personal experience.
Van Cleef & Arpels Ginza 1-chome store facade
Located along Ginza Chuo Dori in Tokyo, the boutique is the first in Japan to feature Van Cleef & Arpels' iconic lozenge facade design, evocative of the Maison's monogram, in soft gold gradations against a black background.
The entrance hall on the first floor features a centrally located walk-through showcase showcasing iconic pieces from the Alhambra, Perlée and Frivole collections, showcasing Van Cleef & Arpels' jewellery expertise spanning more than 100 years. To complete the décor, hand-painted nature motifs, including flowers and butterflies, are featured on the gold-leaf-embellished walls.
1st floor boutique entrance hall
On the second floor, visitors can find a collection of wedding rings and solitaire rings, crafted with meticulous gemstones selected according to Van Cleef & Arpels' strict standards. There are also timepieces, such as the Poetic Complications collection, which combines jewelry savoir-faire with watchmaking and artisanal craftsmanship.
2nd floor store
A private space at the back of the boutique introduces the fascinating world of Van Cleef & Arpels with books and objects that tell its story. The boutique also offers two elegant and spacious VIP rooms. The Art Deco Salon on the first floor features a sophisticated design incorporating bold geometric patterns and gold motifs. The Poetic Salon on the second floor, with its bright and soft colors, embodies the Maison's positive vision. The walls are decorated with intricately hand-embroidered panels featuring floral and animal motifs.
2nd floor VIP room
The two salons are bathed in soft light and colour, with decorative panels on the facades projecting poetic images of nature, a source of inspiration dear to Van Cleef & Arpels.
Reflecting the Maison's commitment to excellence, the boutique offers an intimate space that exudes craftsmanship, creativity and elegance.
Van Cleef & Arpels Ginza 1-chome Store 1-7-10 Ginza, Chuo-ku, Tokyo
03-3563-1906
www.vancleefarpels.com
Opening hours
11:00 – 19:00
Irregular holidays
About Van Cleef & Arpels
Founded in 1906 at 22 Place Vendôme in Paris, Van Cleef & Arpels followed the marriage of Alfred Van Cleef and Estelle Arpels in 1895. Over the next century, the Maison has established itself around the world as a high jewelry maison renowned for its excellence and creativity, crafting unique and poetic pieces such as the Mystery Set™ technique, minaudières, zip necklaces, and Alhambra® motifs. Magically captivating jewelry and watches are born from the evocative, unique gemstones (Pierres de Caractère™) and the savoir-faire of the Maison's in-house artisans, known as "golden hands." Drawing inspiration from nature, couture, dance, and fantasy, the Maison continues to paint a world of timeless beauty and harmony.
[Van Cleef & Arpels] Press Release
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