We are pleased to announce that Higashi Ginza Area Management General Incorporated Association will be holding the "Higagin Street Festival," an event that will connect the history and traditional culture of the town, turning Kobikicho Street in front of Kabukiza into a pedestrian zone for three days from Friday, March 27th to Sunday, March 29th, 2026.
This event will feature a variety of programs, including "Kobikicho Back Alley Festival – Dance and Tatami Rooms," where Shimbashi geisha will perform elegant dances on Kobikicho Street, as well as "Edo Hidden Street Projection – The Lost Road Behind the Kabukiza," an event that weaves the history of Higashi Ginza with projection mapping and a market.
Over the course of three days, you can experience the essence of Higashi Ginza. Don't miss this opportunity to visit Higashi Ginza.
"Higagin Street Festival" Event Summary
[Dates] Friday, March 27th, 2026 – Sunday, March 29th, 2026
[Event Hours] 10:00-21:00
[Location] Kabukiza Kobikicho Street (4-12-15 Ginza, Chuo Ward)
Please see below for details about the two programs that make up the Higagin Street Festival.
■Program 1: "Kobikicho Back Alley Festival – Dance and Tatami Rooms"
A stage truck appears on Kobikicho Street!
On this stage, the Shimbashi Geisha, who have a history of over 100 years in Higashi Ginza, will perform elegant dances.
What's more, a performance by Arashio Stable, the only sumo stable in Chuo Ward, will be held on the same day!
Sumo is one of Japan's most representative forms of entertainment, and we will be presenting a powerful performance.
Please enjoy this traditional culture that you don't usually have the opportunity to experience.
[Dance by Shimbashi Geisha]
Date: Saturday, March 28th
Time: 11:30-11:50 / 14:00-14:20 (2 sessions)
Viewing: Free *Cancelled in case of rain
~Introducing the performers and programs~
Cast: Chiyoka and Norie (Tokyo Shinbashi Association)
Performances: Yoshiwara Sparrow / Noisy
Photo: Norie (Photo courtesy of Tokyo Shinbashi Association)
Photo: Chiyoka (Photo courtesy of Tokyo Shinbashi Association)
[Performance by sumo wrestlers from Arashio stable]
Event time: 15:00-15:30
Viewing: Free *Cancelled in case of rain
■Program 2: "Edo Hidden Street Projection – The Lost Backstreets of Kabukiza"
This is a projection mapping event that dynamically projects the history and charm of the area, which has continued since the Edo period, onto the walls of the Kabukiza Theater! In particular, for three days from March 27th (Fri) to 29th (Sun), a special extra-large projection will be made on two of the walls of the Kabukiza Theater. In addition, to coincide with this projection, the "Edo Backstreet Market" will be held at the same time, bringing together markets and workshops unique to Higashi Ginza, located between Ginza and Tsukiji, and home to a collection of elaborate shops and restaurants!
[Projection mapping utilizing the walls of the Kabukiza Theater]
Dates: Friday, March 27th, 2026 – Sunday, April 5th, 2026
Screening time: 18:00-21:00 (Loop screenings are planned for approximately three times per hour)
Admission: Free *From March 27th (Fri) to 29th (Sun), there will be a limited-time projection of extra-large projections on two of the walls of the Kabukiza.
*The event will be held rain or shine, but may be cancelled in the event of severe weather.
["Edo Backstreet Market" – Marche and Workshops]
Dates: March 27th (Fri) – 29th (Sun)
Event hours: 10:00-21:00
*Cancelled in case of rain
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"Celebrations in the Backstreets of Kobikicho – Dances and Tatami Rooms"
Organized by: Higashi Ginza Area Management General Incorporated Association Supported by: Chuo Ward, Chuo Ward Tourism Association General Incorporated Association
"Edo Hidden Street Projection – The Lost Backstreets of Kabukiza"
Organized by: Higashi Ginza Area Management General Incorporated Association Supported by: Chuo Ward, Chuo Ward Tourism Association General Incorporated Association
● Higashi Ginza Area Management General Incorporated Association《Official website》
● Higashi Ginza Area Management General Incorporated Association《Official Instagram》
[Higashi Ginza Area Management General Incorporated Association] Press release
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