Hongo Kogyo Co., Ltd., which supports people's lives and the environment through its civil engineering and construction business and renewable energy business, will open a Phalaenopsis flower arrangement specialty store "iTTO" in Ginza, Tokyo on July 7th.
What is iTTO
"iTTO" is a brand specializing in flower arrangements of Phalaenopsis.
The brand name "iTTO" is inspired by the language of the Phalaenopsis orchid, "Happiness is flying", and it expresses the feeling of giving a gift and the thoughts of the person who is given it. (Ito = Ichizu)”.
Also, "pure" is read as "ito" in Kunyomi. This brand name contains feelings of caring for the recipient, such as pure white and pure.
■ 15 products in all 4 series
iTTO will start selling from a total of 15 products in all 4 series, "the iTTO", "GRACE", "BRIGHT", and "GRANDIOSO by iTTO".
▼ "the iTTO" series
In particular, the series "The iTTO", which symbolizes the brand, uses a case with a distinctive black edge to express the connection to the recipient of the gift, which is contained in the brand name.
The product line-up includes a wide range of products, from palm-sized to 30 cm.
You can use it according to the recipient and the situation, whether it is a business scene such as a traditional Phalaenopsis orchid, or a gift for an individual.
▼ “GRACE” series
▼ "BRIGHT" series
▼ “GRANDIOSO by iTTO” series
■ "Commitment to over-the-counter sales" To be a brand chosen as a gift for important people.
Due to the spread of smartphones and the Internet, it is now commonplace to purchase on e-commerce sites. I'm here.
We are also planning to develop displays that match the season and time, so you can see the products while imagining the scene of use.
■ From Ross Flower to Sustainable Flower
iTTO is actively tackling the problem of loss flowers, which are said to be hundreds of millions of flowers discarded every year in Japan.
[Beautiful flowers over and over] Cultivation in a unique smart office that realizes a stable Phalaenopsis cultivation environment
Most of the Phalaenopsis orchids used by iTTO are grown in-house in a smart office that uses 100% natural energy from solar power. Phalaenopsis orchid is a plant that has a lifespan of 50 years or more if properly nurtured, even if the flowers are scattered. Appropriate humidity and temperature control by a smart office enables reuse of Phalaenopsis strains, and by growing flowers from a single Phalaenopsis over and over again, we contribute to reducing flower loss. .
[All thoughts to the future] Collection of fresh flowers on the verge of disposal from Phalaenopsis farmers . At iTTO, we are working to collect Phalaenopsis orchids that are discarded even though they have bloomed from phalaenopsis farmers, and are working to transform them into sustainable flowers.
In the future, we plan to provide a Phalaenopsis collection service for individual customers, so please bring your valuable Phalaenopsis to iTTO.
■ Store details
Store name: iTTO Ginza Main Store Address: Marks Ginza 1F, 8-5-20 Ginza, Chuo-ku, Tokyo
(Tokyo Metro Ginza Line / 2-minute walk from Shimbashi Station, Tokyo Metro Marunouchi Line / 5-minute walk from Ginza Station)
Opening hours: 13:00~21:30
Closed: Saturdays, Sundays, and holidays Phone number: 03-6263-8994
Website (released in early July): http://itto-ginza.com
■ List of products for sale
| series name | Selling price | feature |
| the iTTO | ¥10,000～ | A series that represents the brand name, such as a black-rimmed case that imagines a connection with the person to whom the gift is given, and a single Phalaenopsis orchid that expresses earnest feelings. |
| GRACEMore | ¥15,000～ | A series that expresses the grace and elegance of Phalaenopsis. In addition, GRACE has the meaning of politeness, modesty, and kindness, making it ideal for scenes where traditional Phalaenopsis is sent. |
| BRIGHT | ¥20,000～ | It was born with a hint of the "brightness" of a bouquet. It is a series with a presence that features a design that gives you a three-dimensional effect and depth like a real bouquet. |
| GRANDIOSO by iTTO | ¥30,000～ | This series, which uses a lot of flowers, expresses the power and magnificence of a fresh Phalaenopsis orchid. On the other hand, the installation area is 10 cm x 10 cm, which is attractive because it can be displayed even in a small space. |
■ Operating company <br /> We will be a business company that supports people's lives and the environment through the civil engineering and construction business and the renewable energy business, and flexibly responds to social issues.
Company name: Hongo Industry Co., Ltd. Representative: Tomoya Hongo, Representative Director Established: November 1, 1996 Location: 1-6-18 Ogaya, Otsu City, Shiga Prefecture Corporate site: http://www.hongou-i.jp
[Hongo Industry Co., Ltd.] From the press release
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