Asahi Breweries Co., Ltd. is holding a limited-time event “Nippon ni, mellow” where you can enjoy the “mellow taste” and “warm world view” of “Asahi Draft Beer”, which is nicknamed “Maruef” and continues to be loved by restaurants and fans. Naumami. Maruef Yokocho in Tokyo Midtown Hibiya” will be held from July 14th to July 17th.
“Maruef Yokocho” expresses the bustle of restaurants where “Maruef” has been popular since its launch in 1986. In addition to “Asahi Draft Beer” and “Asahi Draft Beer Black Draft”, you can enjoy a wide range of drinking methods such as “Half & Half”, which mixes “Maruef” and “Kuro Nama” at a ratio of 1:1, and “One Third”, which mixes at a ratio of 2:1. We offer it as a set with an appetizer that goes well with “Maruef”. If you post a photo of “Asahi Draft Beer” or the venue with “#I’m tired at Maruef Yokocho” on SNS, you will receive a limited sticker * 2 on a first-come, first-served basis.
*2: It will end as soon as it runs out.
“Asahi Draft Beer” is characterized by its “mellow, umami” taste. It was released in 1986 (Showa 61) and became a foothold for the hit "Super Dry" the following year. After that, in order to concentrate the production system at that time on "Super Dry", we stopped selling cans and bottles in 1993, but the taste has continued to be loved by restaurants, and we have continued to sell only barrel draft. rice field. The contents, which have been well received, will be released nationwide from September 2021 with a major change in the package, while maintaining the same contents at the time of release. From February 15, 2022, “Asahi Draft Beer Black Draft” will be released as “Resurrection Black Draft”, and information will be transmitted in conjunction with the development of a unified logo with “Asahi Draft Beer” and the production of a “warm world view”. doing.
“Maruef Yokocho” has been held in Tokyo, Osaka, Hiroshima, and Fukuoka since 2022, and has been visited by many customers. Through this event, we will work to further increase awareness of the Asahi draft beer brand and encourage drinking.
Reference: "Asahi draft beer" brand site
URL: https://www.asahibeer.co.jp/asahinamabeer/
■ " Mellow Umami in Japan. Overview of Maruef Yokocho in Tokyo Midtown Hibiya
[Date and time]
July 14 (Friday) 14:00-21:00 (Last order 20:30)
July 15th (Sat)-17th (Mon/Holiday) 11:00-21:00 (Last order 20:30)
【venue】
Tokyo Midtown Hibiya 1F (1-1-2 Yurakucho, Chiyoda-ku, Tokyo)
≪Access≫
– Directly connected to Hibiya Station on the Tokyo Metro Chiyoda Line, Hibiya Line, and Toei Mita Line – 4-minute walk from Yurakucho Station on the Tokyo Metro Yurakucho Line – 5-minute walk from Ginza Station on the Tokyo Metro Marunouchi Line, Hibiya Line, and Ginza Line – JR 5-minute walk from Yurakucho Station on the Yamanote Line/Keihin-Tohoku Line
[Sales menu]
≪Asahi draft beer + appetizer 500 yen (tax included)≫
[Asahi Draft Beer]
・Asahi draft beer (Maruef)
・Asahi Draft Beer Black Draft ・Asahi Draft Beer Half & Half (Maruef 1: Black Draft 1)
・Asahi Draft Beer One Third (Maruef 2: Black Draft 1)
[Appetizer] *200 yen (tax included) for a single order
・Edamame ・Charcoal grilled chicken ・Cod potato salad with spicy baguette ・Lightly pickled cucumber
≪Various soft drinks 150 yen (tax included)≫
・Jurokucha (500ml)
・Calpis water (500ml)
[Asahi Breweries, Ltd.] From the press release
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