First store in Japan, a new concept shop based on Peninsula Green ~One of the largest eat-in spaces in Japan~
“The Peninsula Boutique & Cafe” will open on Friday, December 15, 2023 in the Western confectionery department on the B1 floor of Matsuya Ginza. This is the first store in Japan with a new store concept based on Peninsula Green, which reopened in 2021 as a boutique and cafe at the flagship hotel The Peninsula Hong Kong.
■Shop name The Peninsula Boutique & Cafe
■Approximately 84㎡ area *Largest in Japan
■Number of seats Total of 20 seats including table seats and counter seats
■Cafe menu Cake: Approximately 7 types, including mango pudding and seasonal cakes Drinks: Approximately 20 types, including coffee, black tea, Chinese tea, and juice Set menu: Cake set (combination of 1 cake and drink of your choice) From 1,540 yen Matsuya Ginza Limited cake set available Chocolate set 2 pieces 1,540 yen etc.
■Approximately 100 merchandise items (chocolate, black tea, Chinese tea, gourmet sauces such as XO sauce, mango pudding, fresh cakes, bakery products, etc.)
■Price range Cafe: 550 yen to 2,090 yen Product sales: 648 yen to 33,000 yen
・Fifth store in the world, first new concept shop in Japan
Based on the concept of "a luxury hotel in a boutique", the shop has a new store concept based on Peninsula Green, a special deep color, and since its first appearance in 2021 when The Peninsula Hong Kong was renovated, it has opened in Shanghai (2 stores). ) and London are opening in sequence, and this time, the first boutique and cafe in Japan will appear in Matsuya Ginza. It features a luxurious interior and a cafe space that includes a drink counter, the first of its kind in Japan.
・Product example
Matsuya Ginza Limited Gift Set <br />A special gift set packed with 2023 Christmas limited gifts in a box shaped like the hat of The Peninsula Hotels' icon, "Page Boy."
A set 26,500 yen B set 10,000 yen
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Matsuya Ginza Limited Cake Set Starting from 1,705 yen, you can enjoy seasonal cakes along with The Peninsula's original black tea or Chinese tea in the in-store cafe space. Exclusive to Matsuya Ginza, we offer a Hong Kong-style milk tea that combines well-brewed black tea with evaporated milk. The richness of the evaporated milk doesn't overwhelm the aroma of black tea, and you can enjoy its rich taste.
Standard products
| Other new shop information Butters & Pistachio Mania Opening on November 1st (Wednesday) Matsuya Ginza B1F Western confectionery section |
・Opened on November 1st (Wednesday) Butters
Based on the concept of "New Traditional Craft," a new shop specializing in craft butter sweets is now available, using traditional manufacturing methods that have been passed down over many years, while also carefully using by-products such as non-fat milk produced in the process of making butter. Enjoy the deliciousness of the ingredients themselves.
Craft butter cake (4 pieces) 1,458 yen <br /> Galette Bretonne and financier sandwiched with milk jam and baked. This is a luxurious dish that smells like New Zealand grass-fed butter the moment you open the package.
Matsuya Ginza Limited Butter Sandwich Honey Lemon 540 yen . The sweet and sour taste spreads throughout your mouth.
・Opened on Wednesday, November 1st Pistachio Mania
A new store specializing in original sweets made with rich, sweet, and mellow-scented pistachio paste produced by the Italian sweets brand Babi has opened. We deliver the deliciousness of pistachios through a variety of sweets.
Weekend Pistachio (4 pieces) 1,620 yen <br />Finely chopped pistachios and Italian pistachio paste are baked in butter-flavored langue de chat dough, then sandwiched with thick milk chocolate.
*All prices include tax
[Matsuya Co., Ltd.] From a press release
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