~For a break from work or between shows, a grassy plaza will appear in the middle of Higashi Ginza for three weeks only. Festivals, markets, and street performances will also be held. Bringing new appeal for relaxation and interaction to the city of culture and business.~
Higashi Ginza Area Management General Incorporated Association will open an artificial turf plaza called "HIGASHIGINZA PARKscape" in the outdoor space in front of Ginza Shochiku Square for 19 days from Monday, October 6th to Friday, October 24th, 2025.
The Higashi Ginza area is a cultural and artistic hub that is home to the Kabukiza Theater and Shinbashi Enbujo Theater, and is frequented by many office workers and tourists from Japan and abroad. This social experiment will further draw out the area's charm by intentionally creating a scene for relaxation and interaction in the heart of this area. During the event, there will be a festival and market that can be enjoyed by children and adults alike, as well as officially recognized street performances, with the aim of becoming a place where a diverse range of people can gather.
■Why a “grass square” in Higashi Ginza now?
The Higashi Ginza area is home to a concentration of cultural facilities and offices, and is a busy place with many people coming and going, but there are few green open spaces where people can casually stop by and take a break. There is also a desire for a place where people can have a leisurely lunch.
By setting up a temporary park in this location, we will explore the possibilities of creating a "plaza" where people who work, visit, and live in the area can spend their time in a more enriching and enjoyable way.
■About "HIGASHIGINZA PARKscape"
The name is a combination of "PARK," meaning park, and "Landscape," meaning scenery or greenery. The approximately 110m² space is covered with soft artificial turf and is equipped with benches, a covered table house, and a bear sculpture made of artificial turf that will become an iconic photo spot. The inorganic concrete space is transformed into a warm landscape that will make you want to stop by.
■Various events are held on the grassy plaza according to the day and time!
[Saturday, October 11th, 10:00-17:00 Candy store & festival]
There will be a nostalgic candy store and a festival where you can enjoy shooting galleries and ring toss. Food trucks will also be on hand, creating a lively atmosphere that can be enjoyed by people of all ages, from children to adults. This will provide foreign tourists with an opportunity to casually experience Japanese culture.
[October 13th (Monday holiday) 10:00-17:00 HIGASHIGINZA Green Marche]
With the theme of "living with greenery," we will be holding a market with a collection of shops that will inspire you to spend some comfortable time on the lawn, including a mobile bookstore, incense, and flower shops. At BOOK TRUCK, you can choose a book that interests you and read it right on the lawn. Enjoy some relaxing time reading while surrounded by greenery.
[Weekday Night Official Street Live ♪]
Mainly on weekday evenings, they hold soothing live music performances, including acoustic guitar singing, that will help you forget the hustle and bustle of the city. They offer a relaxing moment for workers on their way home from work. Street performances are held irregularly, so please check their website or official Instagram for the latest information.
[Representative's Comment] Hirotaka Koana, Representative Director, Higashi Ginza Area Management General Incorporated Association <br /> We are working to make Higashi Ginza "a town where people gather, connect, and form connections." With "HIGASHIGINZA PARKscape," we aim to create the "rest" and "interaction" that are our goals, and we hope that people will enjoy and experience the green atmosphere. Although it's only a short three weeks, we hope that it will be a place where new encounters can be made.
■"HIGASHIGINZA PARKscape" Event Overview
Period: Monday, October 6th, 2025 to Friday, October 24th, 2025 *Events may be canceled in the event of rain Location: Ginza Shochiku Square Open Space (1-13-1 Tsukiji, Chuo-ku, Tokyo)
Organizer: Higashi Ginza Area Management General Incorporated Association Official Instagram: @higashiginza_guide
Website: https://www.higashiginza-area.com/event/higashiginza-parkscape_2025/
About Higashi Ginza Area Management General Incorporated Association Higashi Ginza Area Management is a corporate-led organization that aims to enhance the value of the entire region by creating a lively atmosphere in the Higashi Ginza area, promoting its appeal, and encouraging interaction, with the concept of "a town where people gather, form connections, and forge bonds." With a focus on culture, food, places, and safety as its pillars, the association works to establish the area's brand and promote its future development through events, cleanup activities, study sessions, and more.
[Higashi Ginza Area Management General Incorporated Association] Press release
<Past related articles>
First time in Ginza! Including unreleased works! "Mozu Miniature Exhibition – Welcome to a Small World. – in Ginza" to be held