A month-long experience of Japanese incense culture, “2026,” will be held from April 18th (Incense Day) in Ginza, Kyoto, and Kamakura, featuring incense tours and workshops.

The theme for 2026 is "Scents that connect to tomorrow -Where Scents Meet Tomorrow-"

The "Kaori-Haku" event, where you can experience Japan's incense culture, will be held for approximately one month, from April 18th (Saturday), "Incense Day," to May 17th (Sunday), 2026. This year, the third edition of the event will include a new area, Kamakura, bringing the total number of locations to three: Ginza, Kyoto, and Kamakura.

In addition to the organizers Kyukyodo, Shoyeido, and Nippon Kodo, MUJI Ginza and MUJI Kyoto BAL will be participating again this year. Furthermore, Kitou Tenkundo will be participating for the first time in the Kamakura area.
The theme for 2026 is "Scents that connect to tomorrow -Where Scents Meet Tomorrow-". As AI and digital technology evolve and the forms of our lives and communication continue to change, there is renewed interest in "scent" as an experience that engages all five senses.
"Kaori-Haku" is a cultural event where you can experience Japan's long-standing fragrance culture through a stamp rally visiting fragrance shops, workshops such as incense ceremony experiences and scented sachet making, special exhibitions at each store, and the sale of limited-edition incense only available at Kaori-Haku.
At the venue, you can experience the relaxing time and sense of balance that fragrance brings through four experiences: "exploring," "listening," "creating," and "enjoying" scents. In addition, under this theme, three long-established incense companies, Kyukyodo, Shoyeido, and Nippon Kodo, have collaborated to create the TRINEX (Trinex) <Future Three Fragrances>, an incense series exclusive to Fragrance Expo 2026. Three fragrances that connect to the future, with the individuality of each of the three companies resonating together, will be released on April 18th.

<Fragrance Expo 2026 Event Overview>

■Event Name : Fragrance Expo 2026
■ Event Period : April 18th (Sat) <Incense Day> to May 17th (Sun), 2026
■Event Areas : Ginza (with some products available in Shibuya, Shinjuku, and Ikebukuro), Kyoto, Kamakura
■Theme: "Scents that connect to tomorrow -Where Scents Meet Tomorrow-"
■ Participating stores: *Reservations are required for experiences and workshops. Details will be released sequentially on the official website (https://kaorihaku.com) from April 2nd onwards.
[Tokyo Area] Tokyo Kyukyodo (Ginza Main Store, Shibuya Store, Shinjuku Store, Ikebukuro Store) / Shoyeido Ginza Store / Koju Ginza Main Store / Ginza Rangetsu / MUJI Ginza [Kyoto Area] Kyoto Kyukyodo / Shoyeido (Kyoto Main Store, Kunshukan, Kunkun, Sannenzaka Store) / Koju Ninenzaka Store / MUJI Kyoto BAL
[Kamakura Area] Kitou Tenkundo
■Organizer: Fragrance Expo Executive Committee (Organizers: Kyukyodo, Shoyeido, Nippon Kodo) Participating stores: Koju, Kitou Tenkundo, Ginza Rangetsu, MUJI

Main contents of Fragrance Expo 2026

■ Exploring scents
A stamp rally is being held, taking you to fragrance shops in Ginza, Kyoto, and Kamakura. Collect three stamps and receive a special incense as a gift. You can encounter the culture of fragrance while strolling through the cities.

■ "Listening" to scents
Each store will offer programs that allow you to experience Japan's traditional fragrance culture, such as "Kodo" (incense ceremony), one of the three major traditional Japanese arts, "Monko" (listening to the fragrance of precious incense woods), and "Kimshukai" (sake tasting), where you try to identify the scent of Japanese sake.

■ Creating fragrances
We offer workshops where you can enjoy creating your own scented pouches and other fragrances. Experience the profound world of scents.

■ Enjoying the fragrance
We will be releasing incense exclusive to the Fragrance Fair, and each store will be hosting special exhibitions themed around fragrance.

*Reservations are required for experiences and workshops. Details will be posted on the official website (https://kaorihaku.com) from April 2nd onwards. Stamp rally sheets are available at participating stores.

A limited-edition incense product, "TRINEX (Trinex) <Mirai Sanko>", a collaboration between three companies, will be released on April 18, 2026.

Under the theme for 2026, "Scents that Connect to Tomorrow -Where Scents Meet Tomorrow-", Kyukyodo, Shoyeido, and Nippon Kodo have collaborated to create TRINEX (Trynex) <Mirai Sanko>, an incense exclusively for the Fragrance Expo, which will be available for purchase from April 18, 2026, at participating stores of the Fragrance Expo (excluding some stores).
"TRINEX <Mirai Sanko>" is a special series exclusive to the Fragrance Expo, jointly developed by three companies (TRI) – Kyukyodo, Shoyeido, and Nippon Kodo – based on the concept of "a knot (NEXUS) connecting fragrance to the future (NEXT)." The lineup includes three fragrances: "Strawberry Parfait," "MISORA," and "Heritage Hybrid 2026." The individuality and philosophy of each company intersect and are sublimated into a new expression of fragrance. Further details of the products will be announced on April 8, 2026.

"Kaori-Haku" is an event that was first held in Tokyo and Kyoto in the spring of 2024. It features three long-established fragrance companies with over 300 years of history (Kyukyodo, Shoyeido,
Nippon Kodo planned this event with the hope that people would enjoy the fragrance while strolling through the city during the pleasant spring season, and with the aim of passing on Japan's 1400-year-old incense culture to future generations. It will be held for one month starting on April 18th, "Incense Day".
This is a walking tour event where you can visit fragrance shops while strolling around town, featuring a stamp rally, limited-edition products, and hands-on workshops. In 2025, MUJI Ginza and MUJI Kyoto BAL will be added, and in 2026, the Kamakura area will be included.

Official website: https://kaorihaku.com
Instagram: https://www.instagram.com/kaorihaku_official/
X: https://x.com/kaorihaku_418

Scenes from the "Fragrance Expo" held last April.

At the "Fragrance Expo" held in April 2025, over 4,000 people participated in the stamp rally, and many visitors enjoyed exploring different fragrances and experiencing various scents.

[From Nippon Kodo Holdings Co., Ltd. press release ]

[First-ever event/Collaboration of 3 long-established companies] "Kaori-Haku," a town event where you can experience Japan's incense culture, will be held in Tokyo and Kyoto from April 12th (Fri).