The film label NOTHING NEW will be holding a special exhibition , "Champ Chime Chocolate," at a special venue on the 3rd floor of GinzaNovo starting April 10th, 2026 (Friday).
NOTHING NEW is a film label with upcoming releases including the Berlin International Film Festival award-winning film "Child" and the original feature-length animated film "We Are Aliens." In 2025, they co-organized their first exhibition beyond the realm of film, "The Exhibition of Paintings You Shouldn't Look At," with the team behind "The Exhibition for Those Who Can See," which attracted 30,000 visitors. This exhibition is a new project by NOTHING NEW. We are now releasing the latest visuals, theme song, and merchandise details.
The theme song has been released!
We are pleased to announce the release of the theme song for Champ Chime Chocolate.
The melody that was hummed by children when the song was released in 1934 will be revived for this exhibition.
Details of the merchandise have been revealed!
We are pleased to announce the lineup of merchandise. The collection includes a variety of items, from new items created specifically for this exhibition to reproductions that evoke memories of 1934.
Please note that the T-shirts will be sold in limited quantities.
- Champ Chime Chocolate Secret File
- Champ Chime Chocolate Imitation Box (Milk Chocolate)
- Champ Chime Chocolate Imitation Box (Assorted Chocolates)
- Champ Chime Chocolate Imitation Chocolate Tin
- soap
- puzzle
- Tote bag
- sticker
- button badge
- key ring
- sticky note
- Fortune slip
- T-shirt (limited quantity)
* Depending on product availability, sales may be discontinued.
* Stickers and badges are randomly packaged and cannot be chosen.
What is "Champ Chime Chocolate," the chocolate exhibition that you can't "put in your mouth"?
Champ Chime chocolates were created in 1934 by Pris Abington, a British pastry chef and businessman nicknamed "The Prince." While captivating people with its unique packaging and profound flavor, the company's history ended after only a short period. Various speculations about the sudden closure remain in newspapers and industry magazines of the time, but the truth has yet to be revealed.
This exhibition is the first planned exhibition by the Champ Chime Memorial Trust, an organization that has been preserving and researching materials related to Champ Chime chocolate. The venue, which will be open for a limited time in Ginza, Tokyo, will display a large number of valuable materials, including the original packaging design, advertising posters, and novelty items from when the chocolate was first released.
Please enjoy this exhibition at your own discretion and responsibility, as you interpret and experience its content.
Event Overview
- Exhibition title : Champ Chime Chocolate
- Exhibition period
April 10, 2026 (Friday) – May 15, 2026 (Friday) - Event time
11:05-20:00 (last entry 19:00)
*Only on Friday, May 15, 2026, the event will be open until 9:00 PM (last entry at 8:00 PM). - venue
GinzaNovo 3F Special Venue, 5-2-1 Ginza, Chuo-ku, Tokyo 104-0061 - Access ▶ Directly connected to Tokyo Metro Ginza Line, Marunouchi Line, and Hibiya Line "Ginza Station" Exits C2 and C3 (1-minute walk) ▶ Hibiya Line and Chiyoda Line "Hibiya Station" Exit A1 (2-minute walk) ▶ Toei Subway Mita Line "Hibiya Station" Exit A1 (2-minute walk) ▶ JR
4-minute walk from the Ginza Exit of Yurakucho Station on the Yamanote Line and Keihin-Tohoku Line. - Admission Fee <br /> Weekdays: ¥2,100 (tax included)
Weekends and holidays: ¥2,400 (tax included) - ticket
https://d.pass-store.jp/products/ticket-chocolate-2026-04-10 - Organizer
Champ Chime Memorial Trust / NOTHING NEW - Official website
https://champchime.com - Official X
https://x.com/ChampChime - Official Instagram
https://www.instagram.com/champchimechocolate/ - Official TikTok
https://www.tiktok.com/@champchimechocolate
NOTHING NEW
A film label established with the aim of creating a world where talent is not stifled.
His first film, "NN4444," was selected for more than 10 international film festivals. In 2025, he released the mid-length horror film "〇〇-shiki" (directed by Ryota Kondo) in theaters, which became an unusual hit for a mid-length film.
Filmest TV has several upcoming projects scheduled for release in 2026, including their first theatrical film, "Sawada Miyuki's Visit to Gamaland" (directed by Hiroki Nishii, opening April 24th), NOTHING NEW's first live-action feature film, "Child" (directed by Yusuke Iwasaki, opening July 17th), which won the FIPRESCI Prize at the Berlin International Film Festival, and their original feature-length animation, "We Are Aliens" (directed by Kohei Kadowaki). They also organized the "Forbidden Paintings Exhibition," which attracted 30,000 visitors and was conceived as a new form of storytelling experience. They will be holding a new exhibition, "Champ Chime Chocolate," starting in April.
Official website: https://nothingnew.ltd/
Instagram: https://www.instagram.com/NOTHINGNEW_FILM/
X (old Twitter): https://x.com/NOTHINGNEW_FILM/
Official LINE: @nothingnew
[NOTHING NEW Co., Ltd.] Press Release
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NOTHING NEW's new exhibition, "Champ Chime Chocolate," reveals additional visuals and details about the exhibition experience.