The event will be held from April 22nd, and the key visual and overview have been released.
Illustrations Dick Bruna © copyright Mercis bv,1953-2026 www.miffy.com
▼Event Overview
A pop-up shop, "miffy⁺Ginza: A Journey Through Cute and Delicious Shops with Miffy," will be held at Matsuya Ginza from Wednesday, April 22nd. Part of the venue will have a time-slot reservation system, and applications for entry are currently being accepted via LivePocket. This press release will introduce the pop-up shop's overview, entry procedures, and more.
▼Contents
At the venue, long-established Ginza shops such as Kimura-ya Sohonten, Ginza Kuya Sorairo, and Mannendo Honten will be selling their carefully crafted Japanese sweets and desserts, nurtured over time, in adorable Miffy designs in limited quantities.
In addition, we will have original stationery and miscellaneous goods available at the pop-up shop, as well as a Miffy photo spot. In the eat-in space, you can enjoy a collaborative gelato made with carefully selected ingredients from a long-established Ginza shop, arranged by BABBI, exclusively at the venue.
Discover your favorite flavors and gifts in a space where collaborative products that evoke the history unique to Ginza come together with the gentle world of Miffy.
The participating stores are as follows:
Mannendo main store (founded in 1617)
Ginza Matsuzaki Senbei (founded in 1804)
Kimuraya Sohonten (founded in 1869)
Ginza Kuya Sorairo (established in 1884)
Ginza Kikumasha (founded in 1890)
Seigetsudo main store (founded in 1907)
Ginza Cafe Paulista (established in 1911)
Kobikicho Yoshiya (established in 1922)
Ginza Swiss (established in 1947)
Ginza Cozy Corner (established in 1948)
Pièce Montée (founded in 1987)
*Event details are subject to change without notice.
▼Regarding admission <br />LivePocket is using a system where some tickets are reserved by date and time.
*On Wednesday, April 22nd, and on Saturdays, Sundays, and public holidays, entry is by timed reservation until 1 PM, while on weekdays, entry is free all day.
*If you wish to attend on a date and time that falls under the designated time slot system, please apply via the LivePocket URL.
*Last entry is 30 minutes before closing.
▼Application Acceptance Schedule <br /> First-come, first-served basis: Applications open from 17:00 on Wednesday, April 8th
*Please check LivePocket for important information regarding application procedures.
LivePocket URL: https://livepocket.jp/p/l4dj3
▼Tokyo Venue Event Overview
Event Name: Miffy's Guide to Cute and Delicious Shops at miffy⁺Ginza
Date: April 22, 2026 (Wednesday) – May 11, 2026 (Monday)
Venue: Matsuya Ginza 8th Floor Event Square Admission: Free Opening Hours: 11:00 AM – 8:00 PM *Some events require time slot reservations. On Wednesday, April 22nd, and on Saturdays, Sundays, and public holidays, time slot reservations are required until 1:00 PM. Weekdays are free admission all day.
*The venue closes at 5 PM on the final day. Last entry is 30 minutes before closing.
*During busy periods, you may be asked to wait or a numbered ticket may be distributed.
Official X:mg_tenrankai
Illustrations Dick Bruna © copyright Mercis bv,1953-2026 www.miffy.com
[Matsuya Co., Ltd.] Press Release
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