msh Co., Ltd. (Minato-ku, Tokyo, hereafter referred to as “msh”) will be renewing its base makeup brand “Time Secret” with a new package and a renewed product lineup on March 27, 2020 (Fri) .
* Reservation sales will start at the official online shop on March 27 (Fri), and will be available in stores sequentially.
In recent years, various styles of base makeup have been demanded, such as "I want cover power" and "I want to finish like bare skin." Until now, Time Secret has been developing products mainly with mineral pressed powder, which has a high covering power without needing a foundation, but from the desire to snuggle up to the change in awareness of makeup for each customer and the change in lifestyle. This time, the brand has been renewed.
| Time Secret Beautiful Secret * Excluding Fix Mist |
■ Perfectly adherent The reason why it does n't collapse easily Moisturizing ingredients and unique technology protect the bare skin and produce a clear feeling * 1 beautifully. Keep the ideal finish for a long time.
■ The Time Secret series contains common components trifluoroacetyl peptide-Z, ceramide NP, and sodium hyaluronate more than conventional products. In addition, new isomerized sugar is added to prevent long-lasting moisture while preventing makeup collapse, and lead to beautiful skin that won't lose dryness. (All moisturizing ingredients)
■ We fix sebum and prevent yore, guard from dryness, and it is hard to shine, and keeps luster feeling for a long time by blending sebum collapse prevention powder and moisturizing ingredients that protects from "dry skin" .
| Product features |
■ Time Secret Mineral Pressed Powder R
All 3 colors / ¥ 1,800 (excluding tax) / Content 8g / SPF50 + PA ++++
Face powder that adheres tightly and does not require a foundation. Fine particle powder covers dullness and pores. It is hard to shine and keeps a feeling of moisture.
■ Time Secret Mineral Presto Clear Veil <br /> All 1 color / ¥ 1,800 (excluding tax) / Contents 9g / SPF12 PA +
Colorless face powder with a veil of light, fascinating the skin and preventing makeup collapse. Adjusts the tone balance of the skin with a light touch * 1 to finish the skin like bare skin and reduce shine.
■ Time Secret Mineral Primer Base <br /> All 1 color / ¥ 1,600 (excluding tax) / Contents 30g / SPF23 PA +++
Irregularity, uneven color, pore cover Smooth and transparent * 1
Prevention of makeup collapse to bring out exquisite coverage and clarity * 1. It blends freshly with the skin, has high adhesion, and enhances makeup lasting.
■ Time Secret Fix Mist ¥ 1,300 (excluding tax) / Contents 60g
Moisturizing charge with makeup mist preventing mist * 2 & tightens skin, leaving skin smooth.
■ Time Secret Fix Mist Collagen ¥ 1,600 (excluding tax) / Contents 60g
Collagen ※ 3 charge ※ 2 with makeup prevention mist. Collagen extract * 3 Contains 96.7%.
Fix Mist was sold only at variety shops in July 2019, but will be sold nationwide due to the brand renewal.
* 1 Makeup effect * 2 Up to the stratum corneum * 3 Hydrolyzed collagen extract (moisturizing ingredient)
| Loft limited set is also available! |
At the Loft Cosmetics Festival 2020SS, which will be held from March 9 (Mon.), a limited set will be released with a mini face brush on "Time Secret Mineral Presto Powder R" and "Time Secret Mineral Presto Clear Veil". .
Product Overview "Time Secret Mineral Presto Powder R & Mini Face Brush"
└Color development: Light ocher / medium ocher / natural ocher "Time Secret Mineral Presto Clear Veil & Mini Face Brush"
└Color development: Clear price: ¥ 2,000 each (excluding tax)
Overview of "Loft Cosmetics Festival 2020SS" <br /> Duration: March 9 (Mon) -April 30 (Thu), 2020
Location: Lofts and Loft Net Stores nationwide Location: Shibuya Loft 1F Masaka Shop, Ginza Loft 2F Beauty and Health Goods Shop Special Page: https://loft.omni7.jp/fair/cosmefestival
◆ What is msh "make someone happy" (always someone to Happy) "as rice was wish to name that, make-up, developing products such as skin care. Thinking about the essence of beauty, we are not bound by common sense and pursue a unique beauty item.
◆ Time Secret Official Site
http://timesecret.jp/
◆ Stores <br /> Drugstores and variety shops nationwide * Some stores are not available.
* The timing of arrival differs depending on each store.
