Opened POP-UP space “ZeroBase Labs GINZA 4-chome crossing” at Ginza 4-chome intersection The first stage is a beer cafe with a theme of “discerning and high quality”

Kesion Co., Ltd. will open the POP-UP space "ZeroBase Labs GINZA 4-chome crossing" located at the intersection of Ginza 4-chome today with the concept of "making various communications possible with free ideas". The opening will be a beer cafe where you can enjoy coffee supervised by Swim Masashi Oda, craft beer "KOKAGE BEER" from Karuizawa, and frozen yogurt ice candy "ICETACHE" popular in Hokkaido at the same time.

"ZeroBase Labs GINZA 4-chome crossing" was developed as the third promotion space brand "ZeroBase" developed by our company, so that various clients can use it as an experimental place for communication design. ..

The first item is a beer cafe with the theme of "Commitment and high quality"

At the beer cafe, we collected high-quality drinks and sweets full of original tea. We offer coffee and cakes and ice creams for a relaxing break between work and shopping, craft beer for a refreshing drink before you leave, and drinks and foods tailored to your tastes. This is a beer and cafe stand where you can experience "feelings and high quality" even for a short time alone, while various pleasures are limited in Corona.



●Coffee <br />Supervised by coffee production, roasting and quality control at coffee roasters in Australia and England, coffee training, recipe creation, setting up various stores, high quality coffee menu This is due to Masashi Oda of Swim, who developed and recently supervised the coffee of "No." in Yoyogi Uehara. Please enjoy the coffee that has many fixed fans.

●Ice candy "ICETASHE" is an ice candy that uses rich concentrated yogurt and milk of precious non-homograss fed milk* that can only squeeze 20L a day at "Uno Ranch" in Teshio-cho, Hokkaido.

*Beef milk that grows on grass that is pesticide-free and chemical-free

●Craft beer We use only malt and hops carefully selected by Mr. Takahiro Kasume, whose company name is "Kokono hop" because he wants you to say, "This hop (=beer) is delicious", "It's definitely here" In addition to 100% malt "KOKAGE BEER", natural craft beer "Otton Organic Beer", classic craft beer, summer limited draft beer is available.

  • About sales
  • The seats are arranged comfortably in the store.

    ・Operating Hours: 11:00-21:00
    ・Address: 5-7-1, Ginza, Chuo-ku, Tokyo ・Transportation: In front of Tokyo Metro Ginza Station A1 exit *Opening is scheduled until August 31, 2020

    ​“ICE TACHE” has five flavors of vanilla yogurt, mixed berries, kiwi fruit, rare cheese orange, and caramel chai, and for adults, we also offer alcoholic BOOZY ICE CANDY tequila sunrise and pina colada. ..

    "KOKAGE BEER" has prepared three types of draft beer exclusively for summer for the opening. Please take this opportunity to compare and drink.

  • About new coronavirus infectious disease measures
  • With the customer's safety as our top priority, we are thoroughly implementing the following efforts.
    ・Install a splash prevention sheet in front of the cash register and an antiseptic solution for the entrance and restroom. ・Staff will thoroughly check the temperature and check the physical condition before going to work. Always wear a mask.After seating, wipe the seat or table to disinfect it and ventilate it by opening the entrance.

    ≪Request to customers≫
    Please help us disinfect your fingers. Also, please refrain from using if you are feeling unwell such as fever.

  • ZeroBase Labs GINZA 4-chome crossing overview
  • ・Name: ZeroBase Labs GINZA 4-chome crossing
    ・Address: 5-7-1, Ginza, Chuo-ku, Tokyo ・Site area: 1 floor 17 tsubo (about 56 m2)
    ・Nearest station: Tokyo Metro Ginza Line/Hibiya Line Ginza Station in front of exit A1 *Please inquire for usage fees for promotion

  • Development management company
  • ・Name: Kesion Co., Ltd.
    ・Headquarters Location: 1-21-25 Kitahorie, Nishi-ku, Osaka-shi, Osaka 550-0014
    ・Representative Director: Kenichi Takayama ・Establishment: December 1995
    ・Capital: 241.05 million yen
    ・Business content: Advertising agency, space, outdoor, traffic advertisement, SP planning, design, web production
    ・URL: https://www.kesion.co.jp

    [Inquiries regarding use of beer cafes and promotions]
    Kesion Co., Ltd. Tokyo Branch Address: 6-11-11 Minami-Aoyama, Minato-ku, Tokyo Three F Minami-Aoyama Building 7th Floor
    TEL: 03-6418-7707
    Person in charge: Business Development Department Koyama (koyama@kesion.co.jp)

    *This press release is information as of August 21, 2020. It may change in the future.

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