Sasaki Holdings Co., Ltd., Shogakukan Co., Ltd., Aid DCC Co., Ltd., Drill Co., Ltd., Dentsu Co., Ltd., Sunnyside Up Co., Ltd., and Asahi Shimbun Co., Ltd. Established "Responsible Business Association" and opened a new sense of experience-based facility "ZUKAN MUSEUM GINZA powered by Shogakukan no Zukan NEO" (hereinafter referred to as ZUKAN MUSEUM GINZA) on the 6th floor of Tokyu Plaza Ginza on Friday, July 16, 2021. I will do it.
■ What is ZUKAN MUSEUM GINZA powered by Shogakukan's illustrated book NEO?
This facility is a world where you can meet creatures that you could only see in the picture book, feel their breath, and go on to meet other creatures while exploring the space where digital and real are fused. It is a new type of experience-based facility where you can immerse yourself in.
This facility, which is a "living museum where the" nature of the earth "is condensed," is an era in which information is overflowing and various technologies are updated daily, instead of turning the pages of books, all creatures coexist. We will provide a new pictorial experience that allows you to experience the "nature of the earth" with all five senses by "visiting" the space and time of the world you are living in.
Visitors can enter the world where the creatures picked up from the "Shogakukan Encyclopedia NEO Series" are visualized "digitally", and experience and learn about the real ecosystem and, by extension, "nature" that cannot be conveyed by the illustrated book books alone. .. The facility is designed to express real changes in the environment on the earth, such as the passage of time of 24 hours and changes in the weather, and you can experience the real "nature of the earth" with the passage of space and time. It is a new type of experience-based facility that aims to "create a real experience" that is as important as "reading and knowing" in learning.
Please look forward to the new "Academic Entertainment", "ZUKAN MUSEUM GINZA powered by Shogakukan no Zukan NEO," which arouses intellectual curiosity through a series of discoveries and changes the values and mindset of "the nature of the earth" before and after the experience.
■ ZUKAN MUSEUM GINZA powered by Shogakukan's illustrated book NEO project background
This project started before the so-called corona wreck. The purpose of the project at that time was to develop immersive and hands-on academic entertainment as a new Ginza landmark for the post-Olympic Games the year after the Tokyo 2020 Olympics and Paralympics. However, the corona wreck came unexpectedly, and the issue of "post-Olympic" changed its appearance, but in the corona wreck, actions such as travel were restricted, remote work etc. accelerated, and "home time" Has increased.
On the other hand, I feel that the value of "real" and "experience" and the need for experiential consumption are even higher. In addition, as awareness of SDGs and environmental issues gradually increases in the world, I feel a big move to respect and understand the "earth," "nature," and "creatures."
The situation has changed significantly since the project started, but I am confident that the degree of matching between our project and the needs of the world has improved. At "ZUKAN MUSEUM GINZA", we believe that we can provide you with an immersive experience that you cannot do at home, or a large-scale experience that makes you feel as if you are traveling in the natural environment of the world.
The "Zukan Museum Limited Liability Partnership" established for this project has a wide variety of investors who can be called unique collaborations. When imagining the possibility of an experience space that brings together the know-how of content holders and content creative related companies, we believe that we can provide the world with a new sense of experience-based academic entertainment space that stimulates people's creativity.
■ Features of ZUKAN MUSEUM GINZA
The concept of this museum is to convey the creatures themselves. By picking up a wide variety of creatures from the "Shogakukan Encyclopedia NEO" series, you can experience encountering various creatures that make up the "nature of the earth" whenever you visit. In addition, animation is carefully created for each creature under the supervision of the illustrated book NEO team of Shogakukan, and in particular, various video materials such as the creature's usual behavior and movement when alert are observed and reproduced. I will.
Regarding the appearance of creatures, while capturing the detailed characteristics of each, we finish it with a paint touch like an illustration instead of photoreal, so that even people who are not good at appearance such as insects can enjoy it. Furthermore, I have envisioned building with a unique view of the world throughout, including the background. By expressing the creatures and the background there using paint touch based on the characteristics of the area where they actually live, it is finished in an immersive space where you can see the world where various creatures live all the time. I am.
Meet, observe and record with your own feet. Please experience the condensed nature of the earth with all five senses.
■ Comments from the executive producer of ZUKAN MUSEUM GINZA
Content supervision cooperation Yoshitaka Kitagawa / Shogakukan illustrated book room manager <br /> For over 60 years, Shogakukan has provided an opportunity for everyone to learn and expand their curiosity through illustrated books. As the situation surrounding books changes every day in the information age, as we celebrate the 100th anniversary of our founding in 2022, we will continue to search for ways to deliver even more excitement with "something" that utilizes our pictorial books. I did. This project is a truly innovative challenge. Through the illustrated book "Meguri", we aim to be a facility that can provide an opportunity to expand creativity and creativity.
Takayuki Kitai, Creative Director of this facility / AID-DCC
It was a concept that had been in me as the essence from the beginning of the project "Facing creatures in a world where the flow of time exists". This museum is aware of the composition of the guests stepping into the unknown world, and as with the actual event, if some creatures get too close, they will be wary of this and escape. In other words, I thought that "feeling your own existence" is the way to get this real experience to be felt on your skin. In addition, at this facility, you can feel the flow of time that you are not normally aware of by changing the scenery based on the movement of the day. This will change the creatures you can meet, so it will be a new way for guests to step into an unknown world.
■ ZUKAN MUSEUM GINZA Tagline
"The crush becomes your knowledge. 』
■ ZUKAN MUSEUM GINZA statement
■ 《Each zone image (part)》
Forest zone (daytime)
Forest zone (night)
Underwater zone
Meadow zone
■ 《Creatures of this world (part)》
Elk
Alexandra's Birdwing Ageha
Southern Tamandua Anteater
■ Ticket information
(Other details such as sales method and start time will be updated on the official website / SNS from time to time.)
Adults: 2500 yen / Junior high and high school students: 1700 yen / Elementary school students: 1200 yen / 3 years old and under elementary school students: 900 yen / Under 3 years old: Free
<< What is "Shogakukan's illustrated book NEO"?
"Shogakukan's illustrated book NEO" is a series of illustrated books released by Shogakukan. Shogakukan's signature book with a cumulative circulation of over 11 million. It was published in 2002 as a project for the 80th anniversary of Shogakukan's founding. The origin of "NEO" in "Shogakukan no Zukan NEO" is taken from the acronyms Nature (nature and creatures), Earth (earth and space), and Origin (asking for origin).
<< About "Zukan Museum Limited Liability Business Association" >>
With the 100th anniversary of its founding next year, Shogakukan Co., Ltd., which has stimulated children's creativity with abundant contents such as "Shogakukan's picture book NEO series", Sasaki Holdings Co., Ltd., which supports the concept, Aid DCC Co., Ltd. , Drill Co., Ltd., Dentsu Inc., Sunny Side Up Co., Ltd., Asahi Shimbun Co., Ltd. We will operate this facility in a consortium format by seven companies.
■ Facility overview
Facility official name: ZUKAN MUSEUM GINZA powered by Shogakukan Encyclopedia NEO
Organizer: Zukan Museum Limited Liability Partnership (Sasaki Holdings Co., Ltd., Shogakukan Co., Ltd., Aid DCC Co., Ltd., Drill Co., Ltd., Dentsu Inc., Sunny Side Up Co., Ltd., Asahi Shimbun Co., Ltd.)
Location: 5-2-1 Ginza, Chuo-ku, Tokyo 104-0061 Tokyu Plaza Ginza 6F
access:
Tokyo Metro Ginza Line / Marunouchi Line / Hibiya Line Ginza Station Exit C2 / C3 1 minute walk Tokyo Metro / Hibiya Line / Chiyoda Line / Toei Mita Line Hibiya Station Exit A1 2 minutes walk
JR Yamanote Line / Keihin Tohoku Line Yurakucho Station Ginza Exit 4 minutes walk
Business hours: 11: 00-20: 00 (* planned)
Closed days: Same as the closed days of Tokyu Plaza Ginza (* 1/1 and irregular holidays once a year)
Official HP: https://zukan-museum.com/ (Inquiries from the general public: info@zukan-museum.com)
Official SNS: [Twitter] @zukan_museum / [Instagram] @zukan_museum
Infectious disease preventive measures: Regarding infectious disease preventive measures such as new coronavirus at the time of opening,
We will give top priority to the health and safety of all visitors and take measures so that they can experience with peace of mind.