On June 26th, HUGO BOSS will open BOSS's first flagship store in Japan in Ginza, a gathering of luxury fashion brands in the famous downtown area of Tokyo.
Metzingen, June 10, 2021. The store, which covers a total sales floor area of 480 square meters on two floors, is decorated with the brand's latest interior concept, and has a wide lineup of BOSS products and collections, from women's wear and men's wear to BOSS's original Made To Measure bespoke. BOSS Made To Measure will set up a dedicated space to provide special services tailored to each customer and an unparalleled shopping experience.
The concept of the store is innovative and "comfortable"
The interior concept is symbolized by the hanging white wall panel, which was first introduced at the SoHo store in New York in 2020 and looks like the wall is "floating." The space makes the product display stand out. Cube-shaped and solid-shaped fixtures create an exquisite contrast with floating panels, and the combination of marble, wood and chrome materials creates a modern and sophisticated atmosphere.
The colors used for textiles and walls are unified in white, beige, and black, which are used in residential spaces, creating a warm space. The open floor plan, the relaxing space, and the warmth of the light that shines through the skylight into the entire store create an even more cozy space.
Utilizing digital innovation in the façade and in-store, we will set up a digital media wall to deliver inspirational brand content, the latest videos, campaign videos, and more. We will make your brand experience and shopping time even more fulfilling.
To commemorate the opening of this flagship store, a capsule collection with BOSS's unique special icon as a motif will be available only in Japan. Hoodies, shirts, swimwear, sandals, etc. will be on sale for a limited time.
BOSS offers a sophisticated and modern collection focused on quality and design that creates the perfect look for business, casual and athleisure. In addition to menswear and womenswear, we also carry shoes, accessories, eyewear, watches and fragrance items.
BOSS Store Ginza
Address: 5-2-1 Ginza, Chuo-ku, Tokyo 104-0061
Phone: 03-6630-7600 (Opened from June 26, 2021)
For more information about BOSS, please visit our website (www.hugoboss.com/jp).
For inquiries regarding this matter, please contact:
Hugo Boss Japan Co., Ltd.
LinkedIn: HUGO BOSS