-Three experiences that will spread positivity from here-
METoA Ginza, the Mitsubishi Electric event square in Ginza, Tokyo, operated by Mitsubishi Electric Corporation (hereinafter referred to as Mitsubishi Electric), will hold an event symbolized by red gerberas, "Positive Bloom – This summer, bright red positivity will bloom in Ginza." It will run for 18 days from Friday, July 18, 2025 to Monday, August 4, 2025.
This will be the last special event held at METoA Ginza, which has been introducing Mitsubishi Electric's technologies and initiatives through experiential events since it opened in March 2016, before the facility closes. In addition to being able to take a memorable photo at the giant gerbera photo spot, visitors can also take part in a lottery where the first 150 people each day to take a photo of a gerbera daisy in the building will receive a "positive message."
■ Thoughts behind this event
This event, "Positive Bloom – This summer, bright red positivity blooms in Ginza – " is an event that embodies the Mitsubishi Electric Group's brand concept, "Better begins here. May the ordinary days be better. Mitsubishi Electric continues to support and change the world. Make society more positive, make hearts more positive. Better days start here." The flower language of gerberas is "positivity." Among them, red gerberas represent "passion" and "unlimited challenge," and are a symbol that widely communicates the brand concept.
Since its opening in March 2016, METoA Ginza has been introducing the Mitsubishi Electric Group's business and solutions, as well as sustainability initiatives, through experiential events. Currently, the "Rediscover and discover new things in the everyday 'ordinary'. Is it obvious!?" exhibition is being held, bringing together popular content to express gratitude for the past 10 years. This time, an additional special event, "Positive Bloom – This summer, bright red positivity blooms in Ginza. -" will be held for the last 18 days only from Friday, July 18, 2025 to Monday, August 4, the closing day of METoA Ginza.
We hope that the three gerbera content displays that will paint a corner of Ginza red this summer and conclude the final event will encourage visitors to spend each day with a positive attitude, spreading positivity from here.
■Positive Bloom 3 Gerbera Contents
・Giant Gerbera Photo Spot "Bloom Spot"
A giant gerbera object will be installed as a symbol of the Mitsubishi Electric Group's brand concept. The approximately 2-meter-long object is eye-catching from the street, and will bring a smile to anyone who visits, creating a space where you can take photos with a positive feeling. As a glamorous and sophisticated photo spot befitting Ginza, it will add color to your everyday life and help you take a memorable photo.
・ Gerbera Positive Lottery "Bloom Capsule"
The first 150 people to take a photo of the gerbera daisies in the building will have the chance to enter a lottery to receive a positive message. The first 150 people to take a photo of the gerbera daisies in the building will have the chance to draw …
・ Gerbera Cafe "Bloom Cafe"
The cafe on the first floor of the facility, METoA Cafe & Kitchen, will be transformed into a special space with a gerbera theme. Not only will the entire cafe be decorated with red gerberas for your visual enjoyment, but we will also be serving special red-themed cream sodas and sorbets exclusively for this event. We hope to put your time at the cafe into a more positive mood.
■METoA Cafe & Kitchen Limited Menu
[New product] Limited menu
"Positive Red Raspberry Soda" 968 yen (tax included)
This cream soda is a harmonious blend of sweet raspberry soda, fresh cream, and tart blood orange sorbet, giving it a sweet and sour taste that's perfect for summer.
[New product] Limited menu
"Positive W Red Sherbet" 528 yen (tax included)
This blood orange sorbet with raspberry sauce has a fruity and refreshing texture when eaten with frozen raspberries.
■ Overview of "Positive Bloom"
Title: "Positive Bloom – This summer, bright red positivity will bloom in Ginza. -"
Event period: Friday, July 18th to Monday, August 4th, 2025
Participation fee: Free
■ (Currently being held) "Rediscover and discover new things in the 'ordinary' of everyday life. Is it ordinary!?" Exhibition"
This event will enable visitors to rediscover the "ordinary" aspects of their daily lives by experiencing Mitsubishi Electric's wide range of products and solutions related to the "ordinary" aspects of our daily lives, and to discover exciting new "ordinary" aspects of the future that will help realize a sustainable society.
You can enjoy an immersive experience that makes you feel as if you are traveling through space with Japan's first*1 space station resupply vehicle "Kounotori" projected onto a giant screen, and experience-based content that shows you the "not so obvious" technology behind the smartphones and air conditioners that we use every day.
*1 A transport vehicle (spacecraft) capable of manned facilities that integrates satellite, rocket, and space station technologies. Launched in September 2009.
Event period: Friday, April 18, 2025 – Monday, August 4, 2025
Admission fee: Free *No reservation required
URL: https://metoa.jp/event/atarimae/index.html
What is METoA Ginza?
It is the only experiential facility that hosts events based on the Mitsubishi Electric Group's technologies, initiatives, and corporate attitude.
Through a wide range of products and solutions from both inside and outside the Mitsubishi Electric Group, we can all think together about what we can do now to improve our future lives, and about social issues and their solutions. With the catchphrase "Exciting sustainability starts here," we aim to create a place where we can learn about and think about various social issues and their solutions together, and create an exciting future together.
Name: METoA Ginza
Origin of the name: Mitsubishi Electric: Touch of Advancement
Address: 5-2-1 Ginza, Chuo-ku, Tokyo, Tokyu Plaza Ginza Phone number: METoA Ginza/03-5537-7411
METoA Cafe & Kitchen/03-6264-5761
Business hours: Event space: 11:00-19:00
METoA Cafe & Kitchen: 08:30-21:00/ LO 20:00 (Monday, August 4th only: 08:30-19:00/ LO 18:00)
Floor layout: 1st floor: METoA1 Information/Cafe/Exhibition/Shop
2nd floor: METoA2 Exhibition
3rd floor: METoA3 Exhibition
[Mitsubishi Electric Event Square "METoA Ginza"] From the press release
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