“Kamawanu Tenugui Exhibition” by tenugui specialty store “Kamawanu” will be held at Ginza Itoya from Thursday, April 20.

With the theme of "100 ideas to color your life", we will introduce 100 ways to use tenugui and sell over 300 types of tenugui! Special items and events prepared for this exhibition

The tenugui specialty store “Kamawanu” will hold the “Kamawanu Tenugui Exhibition” at Ginza Itoya from Thursday, April 20, 2023. This year, under the theme of "100 Ideas to Color Your Life," you will find 100 ways to use tenugui, and more than 300 different types of tenugui will be on sale. There are plenty of special items and events prepared for this exhibition.

Kamawanu Co., Ltd. will hold the "Kamawanu Tenugui Exhibition" from April 20th (Thursday) to May 8th (Monday), 2023 at Ginza Itoya G.Itoya B1 Inspiration Hall.

Starting with the desire to convey the wonderfulness of tenugui to more customers, the "Edo Furyu Tenugui Exhibition", which has been held 26 times so far, has been renewed this year by changing its name to "Kamawanu Tenugui Exhibition".

This time, with the theme of "100 Ideas to Color Your Life," we will introduce 100 different ways to use tenugui, including actual and panel displays, to make your day more enjoyable with just a little ingenuity. In addition, nearly 100 tenugui towels hung from the ceiling add color to the venue, welcoming everyone with a cool installation.

In addition, more than 300 types of tenugui will be on sale at the venue, as well as special items such as tenugui with 12 colors of "mameshibori pattern" dyed for this exhibition. There are plenty of fun events such as holding a design contest and workshops where you can experience making beeswax wraps, which are attracting attention as a sustainable item! In addition, the venue-limited “AR photo frame” will appear for the first time this time.

Whether you use Tenugui every day or have never used it, you will surely find new ideas and discoveries. Would you like to incorporate tenugui into your life according to your lifestyle and taste? Please stop by when you are in the area.

<Event Overview>
● Event name|"Kamawanu Tenugui Exhibition"
● Period | Thursday, April 20, 2023 to Monday, May 8, 2023
● Business hours|Please check from the Itoya website https://www.ito-ya.co.jp/
● Venue|Ginza Itoya G.Itoya B1 Inspiration Hall (2-7-15 Ginza, Chuo-ku, Tokyo)

・The tenugui installation that colors the venue is spectacular!

Photos are from past events

<Product/event lineup>



・Mame Squeeze Market

Mame Squeeze Market

Tenugui's standard design "Mameshibori" is dyed in 12 colorful colors.
What kind of color will appear is fun after dyeing! Please enjoy the once-in-a-lifetime tenugui.
*Ends as soon as stock runs out

・Overdyed Tenugui

Overdyed Tenugui

[Mud-dyed, indigo-dyed, and plant-dyed tenugui] made by Kanai Kogei, a traditional natural dyeing company in Amami Oshima, will be available again this year. I overdyed a Kamawanu tenugui. There are many one-of-a-kind Tenugui towels, so please enjoy a once-in-a-lifetime encounter.
*Ends as soon as stock runs out

・Tenugui Design Contest

We are holding a design contest that has been well received every time! The winning designs will be dyed and presented to the winners.

The winning works will be sold at the Kamawanu Tenugui Exhibition in 2024.
Why don't you turn your free ideas and fun designs into tenugui?

[▶] Download the application form here
https://www.ito-ya.co.jp/client_info/ITOYA/view/userweb/pdf/Tokushu/202304_kamawanu_designcontest.pdf
*Application forms will be available at the venue
*We do not accept submissions by mail or email

・Reprint! Tenugui design contest

We will specially reprint and sell 4 carefully selected designs from the design contests we have held so far!
*Ends as soon as stock runs out

Reprint sale! Tenugui Design Contest

・ Event limited AR photo frame

Event limited AR photo frame

During the event period, an AR photo frame that can be enjoyed by reading the QR code is now available! You can take pictures that make you feel as if you are inside a tenugui.

Be sure to post your photos on social media with the hashtag "#Kamawanu Tenugui Exhibition"!

·workshop

No reservations are required for either event, so please feel free to join us. You may have to wait depending on how busy it is.

<1> “Let’s make a bleached cloth”

bleached cloth

You can make your own original bleached dishcloth by applying your favorite pattern and color from 14 different stencils to bleached cloth (sewn) that is half the size of a tenugui.

Date and time: Saturday, April 29, 2023, Sunday, April 30, 2023 from 10:00 to 30 minutes before closing Participation fee: 660 yen (tax included)
Required time|About 15 minutes
*You can participate at any time, so please speak to the local staff at the venue.


‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐

<2> “Let’s make tenugui beeswax wrap”

Tenugui beeswax wrap

You can choose 2 of your favorite patterns from the 12 patterns of 15 cm square tenugui and make eco-friendly beeswax wraps that can be used repeatedly.

Date and time|Wednesday, May 3, 2023 11:00-16:00
Participation fee | 880 yen (tax included)
Required time|About 30 minutes
*You can participate at any time, so please speak to the local staff at the venue.
*Because an iron is used in the workshop, children under elementary school age must be accompanied by a guardian.

During the exhibition, we will also sell beeswax that you can enjoy at home.
*Ends as soon as stock runs out

Cooperation: KAWAGUCHI Co., Ltd.

・“Kamawanu Meguri,” an event linked to Kamawanu directly managed stores

An event linked to the Ginza Itoya event “Kamawanu Tenugui Exhibition” will be held at some Kamawanu directly managed stores.

<Shopping Stamp Rally>
A stamp rally will be held around Ginza Itoya and Kamawanu directly managed stores.
A card with one stamp will be given to those who purchase 2,200 yen or more including tax at the Ginza Itoya "Kamawanu Tenugui Exhibition". After that, you will receive 1 stamp for each purchase of 1,100 yen or more including tax at the Kamawanu store. If you collect a total of 3, you can use it as a 330 yen coupon that can be used for a limited time!

[Stamp card distribution place / period]
● Distribution period|Thursday, April 20, 2023 to Sunday, May 7, 2023
● Distribution location: Itoya Ginza "Kamawanu Tenugui Exhibition" venue ● Participating stores: Daikanyama, Harajuku, Tachikawa, Marunouchi, Asakusa
*Not available at Kamawanu Nagoya and Mamegui Gransta Tokyo Station

[Stores and periods where coupons can be used]
● Available period|Wednesday, May 10, 2023 to Friday, June 30, 2023
● Available stores | Daikanyama store, Harajuku store, Tachikawa store, Marunouchi store, Asakusa store
*Not available at Kamawanu Nagoya and Mamegui Gransta Tokyo Station
* Coupons can only be used at directly managed stores of Kamawanu (excluding Nagoya store and Mamegui)

<Limited to directly managed stores Itoya Event Tenugui Reprint! >
The "leisure sheet" and "lawn", which appeared at the "Ginza Itoya" event in 2010 and were well received, will be reprinted and sold exclusively at directly managed stores in conjunction with this event!
* Ends as soon as it's gone
* Not available at Mamegui Gransta Tokyo Station

<Appearance of AR photo frame>
At the Kamawanu Daikanyama, Harajuku, and Asakusa stores, AR photo frames that can be enjoyed by reading the QR code of a smartphone are now available. You can enjoy the design associated with the store, so be sure to take a picture to commemorate your trip during Golden Week!

・Twitter Live

From "Ginza Itoya's official Twitter account @Ginza_Itoya", the venue will be delivered live on "Twitter Live"! Please take a look.

Delivery date and time|April 19, 2023 (Wednesday) 18:00-
Distribution account | Ginza Itoya official account https://twitter.com/Ginza_Itoya

<Contact information>
Kamawanu Co., Ltd. | Please contact us using the inquiry form.
URL|https: //kamawanu.jp/contact/

■Kamawanu official website https://kamawanu.jp/

■Kamawanu Official Online Store
https://www.kamawanu.shop/

■ KAMAWANU Global Online Store
https://kamawanu.com

■Kamawanu Instagram account @tenugui_kamawanu
https://www.instagram.com/tenugui_kamawanu/

■Kamawanu Twitter account @KAMAWANU_PR
https://twitter.com/KAMAWANU_PR

Kamawanu global Instagram account
@kamawanu_global
https://www.instagram.com/kamawanu_global/

[Kamawanu Co., Ltd.] From the press release

<Related articles in the past>
“Stationery General Election 2022” will hold a real voting event at Ginza Itoya for the first time in three years! Appearance of artist KREVA

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