What would you choose for White Day, the day of giving back? Ginza Mitsukoshi food buyers recommend this according to the recipient!

[Mitsukoshi Isetan Holdings Co., Ltd.] From a press release

“Ginza Mitsukoshi White Day 2024”
■Period: Wednesday, February 28, 2024 – Thursday, March 14, 2024 *Some products have different exhibition dates.
■Venue: Ginza Mitsukoshi Main Building/New Building B2F Ginza Food Garden
*White Day site URL: https://www.mistore.jp/store/ginza/event_calendar/whiteday.html

Ginza Mitsukoshi will be holding "Ginza Mitsukoshi White Day 2024" from February 28th (Wednesday) to March 14th (Thursday). We will introduce recommended products selected by food buyers depending on the recipient. Why not express your gratitude to your family, partner, friends, co-workers, and other people who support you on a daily basis with a gift? Please come and visit Ginza Mitsukoshi.

・For your family and partner…sweets that you want to eat together and can only buy now

<Com Paris> Premiere Limited 3,651 yen (12 pieces)
<Com Paris>'s most popular "Première" is available for a limited time only. It's an assortment like a jewelry box where you can enjoy the newly released fondant chocolate and four types of canelé.
*Sales period: March 6th (Wednesday) to March 14th (Thursday)
■Main Building B2F GINZA Stage

<Pascal Le Gac> Macaron assortment 5 pieces 2,268 yen (Made in France/5 pieces)
Contains Ginza Mitsukoshi limited flavor. Assorted macarons imported directly from France.
*Sales period: March 6th (Wednesday) to March 14th (Thursday)
■Main Building B2F GINZA Stage



<Laduree> White Jasmine 4,752 yen (9 pieces)
A limited-time macaron box reminiscent of the coming of spring, where small, adorable flowers form a heart that gently envelops you, just like the flower language of jasmine, such as "loveliness" and "grace."
*Sales period: March 6th (Wednesday) to March 14th (Thursday)
■Main Building B2F GINZA Stage

<Pierre Redon> Pool Toujours 2,268 yen (Made in Belgium/5 pieces)
The center of the White Day limited can package features one of our signature chocolates, “Tracy,'' with a logo printed on it, as well as “Celine,'' a fig and cinnamon-scented chocolat, and “Couage,'' a praline chocolate that means “do your best!'' in French. This is an art that is pleasing to both the eyes and the tongue.
*Sales period: March 6th (Wednesday) to March 14th (Thursday)
■Main Building B2F GINZA Stage

<Shodai Bio Nature> Petal Cool Camellia Doll 4,601 yen (120g)
Five types of petals inspired by camellia petals are filled with sweet and sour strawberry-flavored heart-shaped chocolate.
*Sales period: March 6th (Wednesday) to March 14th (Thursday)
■Main Building B2F GINZA Stage

<Lavance> SIRO/8 2,808 yen (Made in Japan/8 tablets)
Based on the concept of "Chocolate that spins people," we incorporate the producer's feelings, the power of the materials, the lives of the people involved, the vitality of the plants, the environment, etc. into a single chocolate.
*Sales period: March 6th (Wednesday) to March 14th (Thursday)
■Main Building B2F GINZA Stage

For friends… Cute sweets that will become a hot topic as they look cute!

<Hollendische Cacao Stube> Himberbaumspitz 1,836 yen (Made in Japan/12 pieces)
Sweet and sour raspberry jam is sandwiched between Baumkuchen and coated with Opus White, a white chocolate made by Voelklin in Switzerland, which is characterized by the sweetness of milk and the richness of the flavor.
*Sales start from March 1st (Friday).
■Main Building B2F Western sweets

<Belle Amer> Sakura pare chocolate 5 pieces 1,944 yen (5 pieces included)
A spring-only paré chocolat gift featuring cherry blossoms and petals as motifs. Enjoy the gorgeous design and the soft scent of cherry blossoms.
■Main Building B2F Western sweets

<Cafe Ouzan> Cube Rusk 5 pieces Sherry 1,728 yen (5 pieces)
Framboise chocolate is new this year. The popular bear that only appears in White Day Cube has become even cuter. This year's design, which uses lace to match pale tones, is the ultimate in "adult cuteness."
■Main Building B2F Western sweets

<Hotel Madeleine Michel> Petit Bonheur WHITE DAY 735 yen (2 pieces)
A shell-shaped madeleine topped with white chocolate and framboise. Chocolate-covered madeleines available for a limited time only.
*Sales start from Wednesday, March 6th.
■Main Building B2F Western sweets

・For bosses and co-workers…Sweets that you can choose according to the situation, whether alone or together.

<Ginza West> Poron 1,080 yen (12 pieces)
After wrapping the almond crunch in cookie dough, I sprinkled it with powdered sugar. This is a White Day limited item.
*Sales start from March 1st (Friday).
■Main Building B2F Western sweets

<Nois de Bourg> Gateau Assortment Hiver (S) 2,484 yen (3 types, 6 pieces)
Limited time assortment of 2 each of Financier au Chocolat, Financier, and Tigre.
■Main Building B2F Western sweets

<Lenotre> Biscuit Houlet 4 pieces 2,916 yen (Made in Japan/4 pieces)
LENÔTRE's “Butter Sandwich'' is a filling sandwich with a thick buttercream mixed with chocolate sandwiched between a sable with a rough texture.
*Sales start from Wednesday, March 6th.
■Main Building B2F Western sweets

<Frederic Cassel> Chocolate Assortment 10 4,698 yen (Made in France/10 pieces)
Introducing a new vanilla ganache in 2024. Mexican vanilla ganache, which is said to be the origin of vanilla, has been added to the assortment box.
■Main Building B2F Western sweets

・Campaign gift

◇Ginza Mitsukoshi Official X Repost & Follow Campaign◇
■Application period: February 28, 2024 (Wednesday) to March 14, 2024 (Thursday) 11:59 pm ■How to apply: ① Follow Ginza Mitsukoshi Event Information X (@ginmitsuevent). ② From among the customers who reposted the campaign post on February 28th (Wednesday), 5 people will be randomly selected to receive a “Frédéric Cassel Boite Gourmand 4,536 yen)”. ③ Follow Ginza Mitsukoshi Official X (@MITSUKOSHI15) to double your chances of winning.

◇Ginza Mitsukoshi official Instagram follow gift campaign◇
Those who follow the official Ginza Mitsukoshi Instagram (@ginza_mitukoshi) and present the follow screen at Tully's Coffee Community on the 3rd floor of the main building will receive a free T's ice cream topping on the drink they order.

■Period: March 1, 2024 (Friday) to March 14, 2024 (Thursday)
■Location: Main building 3rd floor <Tully's Coffee Community>

*All prices include tax.
※Please pardon the case of run out.
*Sales period varies depending on the product.
*The information posted may be changed or canceled without notice due to various circumstances.

<Past related articles>
"Ginza Sweets Collection 2024", Suikole. Held at Ginza Mitsukoshi from February 1st (Thursday) to February 14th (Wednesday), 2024

Ginza Mitsukoshi is bustling with the opening of NEW SHOPs such as Madeleine specialty stores, and the unmissable [Mitsukoshi 350th Anniversary Festival] has begun!

A large collection of popular bear characters! “#KumaFest in Ginza Mitsukoshi 2023” will start this year from September 27th (Wednesday)

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