Craft Candy Theater "PAPABUBBLE" will open its Lumine Yurakucho store on Wednesday, June 25th at Lumine Street.
PAPABUBBLE was founded in Barcelona, Spain in 2003, and arrived in Japan in 2005, opening its first store in Nakano. It will celebrate its 20th anniversary on June 25, 2025.
The Lumine Yurakucho store, which will open on this memorable day, will be a special space where you can experience a live candy-making performance right before your eyes in an open-air store with a permanent kitchen. This new flagship store will allow you to enjoy the brand's original "liveliness" and "playfulness" with all five senses.
■ A new "theater" has been created where you can experience a lively atmosphere, playfulness, and the extraordinary
The new Papabubble store, which is opening soon, has a theme of "Craft Candy Theater," and the entire space expresses the "liveliness," "playfulness," and "extraordinaryness" that Papabubble holds dear.
At the heart of the store is a production space where candy-making demonstrations can be seen like a stage. The layout is immersive, allowing visitors to experience the artisans' handiwork up close. The fixtures make use of curved lines, and the space is designed with a matte black theme, making use of the white space to highlight each individual product. The walls are also kept to a minimum with decoration, allowing the craftsmen's actions and the vivid colors of the candy themselves to stand out. A world view is constructed through the texture of materials and lighting, creating a space that conveys the appeal of the brand.
The biggest feature of this store is that it was designed around the "experience" of not just "looking at and buying products," but also "watching the production and interacting with people." The store itself will be a theater where candy is made, and we aimed to create a space where customers who visit are both spectators and part of the story.
Furthermore, by introducing a "reverse flap display" that indicates the time of the demonstration, the start time of the candy making is displayed as "next show time", which acts as an accent to enhance the "theatricality" of the entire space. Just like a real theater, all visitors can experience the excitement of waiting for the next show.
■ An original bag will be given to the first 100 customers each day for the first three days of the opening.
To commemorate the opening, the first 100 customers who purchase products each day will receive an original tote bag. The bag features illustrations of candy artisans and is made of thick canvas. It is a highly practical item that can be used not only as an eco-bag for shopping at Papabubble, but also for everyday use.
Also, for the same three-day limited time, capsule toys will be available in which you can win the popular Bubblets. You can participate once per person with the special coin you will receive when you purchase. Look forward to finding out which flavor you will win.
■ Opening commemorative limited edition happy bag (250 bags)
To celebrate the opening, we will be selling a limited edition of 250 original candy sets in drawstring pouches. In addition to Papabubble's standard "Fruit Mix" and "Thank You Mix," the set also includes candies with a limited edition "LUMINE STREET" logo. What's more, the set also includes a 500 yen coupon that can be used on your next purchase, making it a special set worth a total of 3,980 yen.
・Yurakucho Happy Bag Price including tax: 3,000 yen
LUMINE STREET Mini Mix 5 bags Fruit Mix BAG 1 bag Thank You Mix BAG 1 bag Bubblets (9 pieces) 1 bag
1 x 500 yen coupon
■ Lumine Yurakucho store will be releasing premium gifts in advance
Premium gifts will be unveiled and released for the first time at Lumine Yurakucho store.
The two types of luxurious silver boxes available are the "Bubblets Gift" which contains an assortment of popular Bubblets, and the "SJAR Gift" which contains a set of two SJARs, one with Fruit Mix and one with Thank You Mix. They are perfect for celebrations or as gifts for loved ones.
・Box of 9 Bubblets: 2,100 yen (tax included) ・Box of 2 SJAR: 2,500 yen (tax included)
[Store details]
PAPABUBBLE Lumine Yurakucho Store Address: Lumine Yurakucho Lumine Street, 2-9-1 Yurakucho, Chiyoda-ku, Tokyo
JR Yurakucho Station, Ginza Exit Phone number: 080-7087-6696
Business hours: 11:00-21:00
About PAPABUBBLE
If it's not exciting, it's not candy.
Papabubble.
It's not just a store that sells candy.
You can watch the craftsmen knead, cut, and create the product from scratch right before your eyes.
From there you can choose the one that's just for you.
One bite and you'll experience a new deliciousness.
Fun to look at, fun to choose, fun to eat.
At that time, I'm sure everyone looks like a child.
Yes, sweets are,
It's there to be exciting.
Papabubble was born in Barcelona in 2003.
The traditional techniques of candy crafting have been elevated to the level of performance.
We call it "Craft Candy Theater."
Please enjoy this experience that can only be found here.
PAPABUBBLE Official Site :
PAPABUBBLE Official X (formerly Twitter) :
PAPABUBBLE Official Instagram :
PAPABUBBLE Official Facebook :
PAPABUBBLE Official YouTube :
PAPABUBBLE Official TikTok :
From the press release of PAPABUBBLE JAPAN, Inc.
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