November 28th (Friday) – December 14th (Sunday)
Ryohin Keikaku Co., Ltd., the operator of MUJI, will be exhibiting corporate advertisements published over the past 20 years at ATELIER MUJI GINZA Gallery 1 and 2 within MUJI Ginza (Chuo-ku, Tokyo) from Friday, November 28, 2025 to Sunday, December 14, 2025.
In response to changes in society and lifestyles, Ryohin Keikaku has not only created a wide range of corporate advertisements that question the very essence of society and lifestyles, but also explain its corporate stance. 2025 marks the 45th anniversary of the founding of MUJI, and in August of this year, the company launched a new corporate advertisement entitled "Like water and air," reflecting its desire to remain an indispensable part of everyday life, both now and in the future.
Now, 45 years after the birth of MUJI, the environment and values surrounding society are constantly changing. In this era, this exhibition aims to be a place for new discoveries about society and life by reiterating the "MUJI philosophy" that has remained unchanged since the brand's inception.
The venue will display corporate advertisements published by Muji over the past 20 years in chronological order, and will introduce the background and intention of each phrase through photographs, videos and space, taking into account the changes from the past to the present. In addition to the venue, all 12 visual patterns for "Like water and air" will be exhibited in the atriums on the 4th to 6th floors.
【basic information】
"MUJI Corporate Advertising Exhibition -There is nothing, but there is everything-"
Dates｜November 28th (Friday) – December 14th (Sunday), 2025
Event time: 11:00-21:00 Free admission Venue: MUJI Ginza 6F ATELIER MUJI GINZA Gallery 1 and 2 Free admission
*Business hours and closing times are subject to the store.
*Due to schedule changes such as exhibition dates and times, or due to events, some exhibits may not be available on certain days or times.
ATELIER MUJI GINZA
6th floor, MUJI Ginza, 3-3-5 Ginza, Chuo-ku, Tokyo 104-0061
Access | 3-minute walk from Exit B4 of Ginza Station on the Tokyo Metro Ginza, Marunouchi, and Hibiya lines; 3-minute walk from Exit 5 of Ginza-itchome Station on the Tokyo Metro Yurakucho line; 5-minute walk from the central exit of Yurakucho Station on the JR Yamanote line
Organized and planned by: Ryohin Keikaku Co., Ltd. Planning cooperation, space design, graphic design by: Hara Kenya + Nippon Design Center Inc. Construction by: HIGURE 17-15 cas
Management | ATELIER MUJI
[Related Events]
Events are planned to be held during the exhibition.
Further details and application procedures will be posted on the ATELIER MUJI official website and social media.
Talk session with designer Kenya Hara and photographer Yoshihiko Ueda. Date and Time: Friday, December 12th, 7:00 PM – 8:30 PM (Registration begins at 6:30 PM)
[Traveling exhibition]
This project is scheduled to become a traveling exhibition at MUJI Grand Front Osaka in spring 2026.
[Related Release]
"MUJI's message: 'Like water and air.'"
"ATELIER MUJI" Official Website | atelier.muji.com
Instagram｜ @ateliermuji_ginza
About "ATELIER MUJI" "ATELIER MUJI" was named by graphic designer and MUJI art director Ikko Tanaka, and is run under the philosophy that "this is a workshop where we return to the origins of life and find hints for moving forward into the future." This forward-looking activity is held as a cultural crossroads that Ryohin Keikaku considers to be a place where exhibitions and events are held on a variety of themes, including art and design.
[Muji Co., Ltd.] Press Release
<Past related articles>
ATELIER MUJI GINZA "Research! Design that Shows the Process" Exhibition Announcement
ATELIER MUJI GINZA Announcement of the "Life in Art: Philippe Weisbecker 'HANDMADE' Exhibition"
