The Ginza Summer Festival, which has been held in the pedestrian zone since 2007, is celebrating its 20th anniversary this year. Many "hospitality shops" will be participating, offering special benefits to those who visit in yukata (summer kimono).
The Ginza Street Association will hold the Ginza Summer Festival, "Yukata de Ginbura 2026," on Saturday, August 1, 2026. Started in 2007 as part of the "Holiday Promenade" to commemorate the opening of the pedestrian zone, this year marks the 20th anniversary. In addition to the popular O-Ginza Bon Odori dance, which was a hit last year, food stalls offering the flavors of famous Ginza shops will appear on Ginza Street. There will also be water sprinkling, performances by Dengaku-za, and hands-on activity corners for kids, so there's something for everyone to enjoy.
The Ginza Summer Festival will take place from 1-chome to 8-chome, featuring a variety of events including performances by the Dengaku-za troupe, water sprinkling, and a kids' space for children to enjoy. There will also be tie-up projects with commercial facilities and department stores in the Ginza area, and many stores with locations in Ginza will participate as "hospitality stores." Special services will be offered to those who meet certain conditions, such as visiting in a yukata. Don't miss this opportunity to experience the Ginza Summer Festival!
The 57th Holiday Promenade: Strolling in Ginza in Yukata 2026
Date: August 1, 2026 (Saturday)
Time: 4 PM – 8 PM *Event times vary depending on the event.
Location: Ginza Street 1-chome to 8-chome, various companies, shops, and commercial facilities within Ginza.
Organized by: Ginza Street Association
Sponsored by Chuo Ward (planned)
Cooperatives: All Ginza Association, Tokyo National Highway Office of the Ministry of Land, Infrastructure, Transport and Tourism, Tsukiji Police Station, Kyobashi Fire Station, Tokyo Metropolitan Sewerage Bureau, Kyobashi Fire Brigade Third Division, Kyobashi Fire Brigade Fourth Division, sponsoring companies, beverage manufacturers.
◆ Events scheduled to be held on Ginza Street
Ginza Cooling Breeze Project: Sprinkling Water
Time: 4:00 PM onwards / Location: Ginza 1-chome. Water will be sprinkled simultaneously on Ginza Street to the sound of drums. Enjoy a wonderful moment in the Ginza district as the water creates a cool breeze and you head out to enjoy the evening breeze.
Daiginza Bon Odori Festival
Time: 4 PM – 8 PM / Location: Ginza Street Following last year's success, the event will be held again this year. After a safety prayer ceremony by Hie Shrine, a Bon Odori dance festival will be held around a one-day-only stage. Enjoy the summer atmosphere of Ginza.
Ginza Cool Breeze Project: Ice Pillar Exhibition
Time: 4 PM – 8 PM / Location: Ice pillars with posters will be displayed at various locations along Ginza Street. Enjoy a stroll through Ginza while feeling the coolness of the ice.
Ginza famous food stalls
Time: 4 PM – 8 PM / Location: Ginza Street The ever-popular Ginza specialty food stalls are back again this year. Don't miss the limited-time menu available only on this day.
<Planned food stall vendors (Ginza Street 2 & 6 Chome / GINZA SIX *As of May 2026, in no particular order)>
Ginza Senbikiya / Hong Kong 1997 / Ginza Tenichi / Ginza Swiss (2 stores: GINZA SIX & street) / Bakushuya Ruprin / Ginza Bairin / TORAYA GINZA Karyo / Ginza Hageten / Ginza Kumamoto-kan / IBARAKI sense / Hiroshima Brand Shop TAU / Antenna Shop Marugoto Kochi / Oishii Yamagata Plaza / Fukui Shoku no Kuni 291 x Hibiya Shimane-kan / Ginza Niigata Information Center THE NIIGATA / Hyatt Centric Ginza Tokyo NAMIKI667 / ST LOUIS BAR by KEI / MUJI Ginza / Kabuki-za Service / Ginza Restaurant and Food Service Association / Ginza Aster Main Store / Shiseido Parlour / Matsuya Ginza / Ginza Torishige
Yukata Stroll in Ginza 2026 x Tsukiji Police Station
Time: 4 PM – 6 PM / Location: Ginza Street 5-chome. A collaborative event with Tsukiji Police Station. You can experience riding in a police car or motorcycle, just like you've always dreamed of.
Yukata Stroll in Ginza 2026 x Kyobashi Fire Station
Time: 4 PM – 6 PM / Location: Ginza Street 7th Block. Enjoy a panoramic view of Ginza from the basket of a ladder truck. There will also be opportunities to experience riding in a fire engine and using fire extinguishers to sprinkle water. (The ladder truck ride will be by pre-registration lottery.)
Children's Workshop: Let's Make Ginza Coins with Artists <br /> Time: 2:30 PM – 5:30 PM / Location: GINZA SIX 1F
Ginza's origins lie in a silver coin mint established in 1612. In this town that began with "technology," children will participate in a creative workshop where they will create "new coins" together with artist Nobuyoshi Ishida. For details on how to apply, please visit the official website.
Exciting Kids' Space
Time: 4 PM – 7 PM / Location: Ginza Street 8th Street
Wakuwaku Kids Space x Hakuhinkan Toy Park
An interactive event hosted by Ginza's oldest and most established toy store. For more details, please visit the Yukata de Ginbura website.
Wakuwaku Kids Space x Tokyo Junior Chamber Central Ward Committee <br />The Tokyo JC Central Ward Committee has prepared a fun corner for children. For details, please see the Yukata de Ginbura website.
Wakuwaku Kids Space x NTT East Japan Disaster Prevention Booth <br />Learn about disaster prevention in a fun way in Ginza this summer! At NTT East Japan's disaster prevention booth for kids, families can raise their awareness of disaster prevention through fun experiences such as using public telephones, dialing "171" for messages, and learning about disaster prevention in a fun way.
*Event details are subject to change or cancellation without prior notice.
◆ Events scheduled to be held in department stores and commercial facilities
GINZA SIX Bon Odori Festival x Ginza Famous Shops Food Stalls [Bon Odori Festival] 3:30 PM – 8:00 PM [Ginza Famous Shops Food Stalls] 2:30 PM – 8:30 PM Location: Enjoy a traditional Japanese summer with a Bon Odori festival held on the rooftop of GINZA SIX and the rooftop of GINZA SIX Garden. Food stalls selling food and drinks from famous Ginza shops will also be set up.
Matsuya Ginza Summer Festival <br />Time: 2 PM – 6 PM / Location: Inside Matsuya Ginza Building The popular annual summer festival will be held inside the building again this year. Free participation in the festival stalls is available to those who register as friends with Matsuya Ginza's official LINE account. Please check the Matsuya website for details.
Ginza Mitsukoshi Festival Performing Arts Group "Dengakuza" Performance <br />Performance times: ① 17:00-17:30 ② 18:30-19:00 Location: In front of Ginza Mitsukoshi A special event where you can enjoy Japanese festival performances, including the sounds of taiko drums and flutes.
Seiko House/Wako Clock Tower Yukata Photo Shoot <br />Location: Seiko House/Wako Clock Tower (Limited to 3 groups / Pre-registration lottery)
Take a commemorative photo in front of the clock tower on the rooftop of Seiko House, a symbol of Ginza. This is a special space that is usually only accessible to a limited number of customers. For details on how to apply, please see the official website.
*Event details are subject to change or cancellation without prior notice.
◆ Official Information Website: https://ginbura.ginza.jp
Instagram: @yukatadeginbura / @ginzaofficial
For inquiries regarding various events, please contact: Ginza Street Association (Tel: 03-3561-0919)
Sponsored by: Chuo Ward (tentative)
Cooperation: All Ginza Association, Tokyo Metropolitan Sewerage Bureau, Ministry of Land, Infrastructure, Transport and Tourism Tokyo National Highway Office, Tsukiji Police Station
Kyobashi Fire Station, Kyobashi Fire Brigade Third Division, Kyobashi Fire Brigade Fourth Division, sponsoring companies, beverage manufacturers. Planning and operation: Ginjitsukai
[All Ginza Association] Press Release
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