Open for a limited time from July 4th (Sat) to September 27th (Sun), 2026! Offering craft soft serve ice cream made with carefully selected ingredients from all over Japan, as well as soul ice cream from various regions across the country!
"Aipaku® TOKYO," a specialty brand of craft soft serve ice cream and local ice cream born from the ice cream event "Aipaku®" which has attracted a cumulative total of 4.5 million people, will open a limited-time pop-up store at Hibiya Step Square in Tokyo Midtown Hibiya from July 4th (Sat) to September 27th (Sun), 2026.
"Aipaku® TOKYO" opens for a limited time at Tokyo Midtown Hibiya!
"Aipaku® TOKYO" inherits the worldview of "Aipaku®," which has been showcasing the charm of ice cream from all over Japan. It is a brand that proposes craft soft serve ice cream and local ice cream made with carefully selected ingredients, in collaboration with farms, producers, and popular shops from all over the country. It will bring a new summer stop to Hibiya, a town where many people come and go, whether for theater performances, movie screenings, shopping, or strolling in Hibiya Park.
Add a new dimension to your stroll through Hibiya.
Hibiya, where culture and greenery coexist—with theaters, cinemas, art museums, and parks—is a town where you can enjoy a leisurely stroll throughout the day. We propose a unique way to enjoy this place, as a "soft-serve ice cream stand in the town" where you can easily stop by in various situations, such as between shopping and theater performances or taking a break in the park.
For a relaxing stroll through Hibiya on a hot summer day, be sure to try our craft soft-serve ice cream made with carefully selected ingredients.
Tokyo Midtown Hibiya / Hibiya Step Square
Aipaku Flower Soft
We offer craft soft serve ice cream made with carefully selected ingredients.
One of the biggest attractions of "Aipaku® TOKYO" is its exquisite craft soft-serve ice cream, made with the finest dairy ingredients carefully selected from farms across Japan, primarily in the eastern Hokkaido area, known as the "Dairy Kingdom."
We have introduced a top-of-the-line Italian soft-serve ice cream machine from Carpigiani, and we expertly adjust the air content (overrun) to match the characteristics of the mix. We offer premium craft soft-serve ice cream that brings out the natural flavor of the milk and has a smooth texture.
We offer craft soft serve ice cream made with carefully selected ingredients.
Our seasonal soft-serve ice cream menu offers a new soft-serve experience where you can enjoy the differences in taste depending on the origin, breed of cow, and season of the dairy ingredients. We also collaborate with local ice cream makers from various regions across Japan to create unique ice cream offerings. Be sure to try our " Craft Soft Serve Ice Cream," the highlight of "Aipaku® TOKYO."
The pop-up shop has launched with two carefully selected types of craft soft serve ice cream.
Kicking off the pop-up event are two carefully selected soft-serve ice creams that showcase the charms of various regions of Japan: " fresh milk from the farm " and " famous local shops ." You can enjoy the unique ingredients and flavors of each region right here in Hibiya this summer.
Two carefully selected types of craft soft serve ice cream
① Kikuchi Farm, Tokachi, Hokkaido: Craft soft serve ice cream made with raw milk from free-range cows.
This craft soft serve ice cream uses fresh raw milk from Kikuchi Farm in Hiroo Town, Tokachi, Hokkaido. From May to November, the cows are allowed to graze freely, and the farm is committed to raising them in a low-stress environment. The raw milk squeezed at the farm is processed in the farm's own processing plant on the same day. This craft soft serve ice cream allows you to fully enjoy the charm of the ingredients, with the gentle sweetness inherent in raw milk and a rich flavor within a refreshing aftertaste.
Kikuchi Farm, Tokachi, Hokkaido
*At Aipaku® TOKYO, it will be sold as Aipaku® Flower Soft Serve.
② Nagasaki's popular shop "New York-do": The legendary Nagasaki Castella Soft Serve
" Nagasaki Castella Nama Soft, " a popular product from the long-established "New York-do" in Nagasaki, which has been loved for many years, is available for a limited time.
This is a special opportunity to enjoy a rare soft-serve ice cream in Tokyo, which is only available on limited days at the store. It uses "Taiyo-ran," a brand of eggs from Nagasaki Prefecture, and is characterized by its rich egg flavor and smooth texture. It is a treat that evokes the nostalgic and elegant sweetness of Nagasaki's famous castella cake.
"New York-do" – The legendary Nagasaki Castella Soft Serve
The concept is a paradise for ice cream lovers.
With the aim of spreading the wonder and appeal of ice cream, the Japan Ice Cream Mania Association, a general incorporated association, sells carefully selected local ice creams from all over Japan, based on the concept of " a paradise for ice cream lovers ." The first event was held in Harajuku, Tokyo in 2015. Since then, it has been held in various locations throughout Japan, and thanks to everyone's support, it has grown into a large-scale ice cream event that has attracted a cumulative total of 4.5 million visitors .
We wanted to create a place where more people could easily enjoy local ice cream loved all over Japan, as well as top-quality craft soft serve ice cream that's hard to find in Tokyo! —That's how this store project came about.
◆ About the Ice Mania Association (General Incorporated Association)
The Japan Ice Cream Mania Association is an organization comprised of individuals who have passed the "Ice Cream Mania Certification Exam," a certification test related to ice cream. With over 13,500 members (as of December 2024), it forms a nationwide network of ice cream enthusiasts.
With the concept of "Cool Ice Japan," our mission is to contribute to regional revitalization through local ice cream and to the development of Japan's ice cream industry. Under the leadership of our representative director, Ice Man Fukutome, we plan and operate the ice cream expo "Aipaku®" and organize new ice cream tasting events such as "Ice Mania☆Meeting" in cooperation with various manufacturers.
• Japan Ice Mania Association: http://www.icemania.jp/
About Iceman Fukudome
Born in Adachi Ward, Tokyo in 1973. An ice cream critic who eats over 1,000 different kinds of ice cream every year. He began his career as a "convenience store ice cream critic" in 2011 and runs the information website "Convenience Store Ice Cream Mania," which boasts 1 million monthly page views.
As an ice cream expert, he has made numerous appearances on variety and news programs. He is also involved in a wide range of activities centered around "ice cream," including writing for industry trade publications, product development, and conducting "ice cream lessons" at elementary schools. In 2014, he established the "Japan Ice Cream Mania Association" and became its representative director. He is widely recognized as "the man who has spent the most time with ice cream in Japan." His published works include "The Complete Guide to Nostalgic Japanese Ice Cream," "The Chronicle of Japanese Ice Cream," and "The Complete Guide to Local Japanese Ice Cream" (Tatsumi Publishing).
Iceman Fukudome
◆ Enjoy local ice cream from "Aipaku®" delivered right to your home!
For customers who live far away and find it difficult to attend the event, we also offer mail order so you can enjoy the "Aipaku®" experience at home. Please enjoy this as well.
●Local ice cream mail order "Aipaku® ONLINE" https://www.i-89.shop/
Store Information
Store name: 'Aipaku® TOKYO POPUP STORE'
Address: 1-1-2 Yurakucho, Chiyoda-ku, Tokyo, Tokyo Midtown Hibiya Location: Hibiya Step Plaza (above the grand staircase)
Operating period: July 4th (Sat) – September 27th (Sun), 2026
Opening hours: 11:30 AM – 8:00 PM *Opening hours are subject to change without notice.
Closed days: None Payment methods: Fully cashless (credit cards, various smartphone payment methods, e-money, etc.)
Website: https://aipaku.tokyo/
◆Other information
• X: https://x.com/i89fes (Hashtag: #アイパク)
・Facebook: https://www.facebook.com/i89jp
・Instagram: https://www.instagram.com/i89fes
・Online store "Aipaku®": https://www.i-89.shop/
[From the press release of Ice Cream Lover Co., Ltd.]
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Introducing the food and drink menu for "HIBIYA MID SUMMER 2026" at Tokyo Midtown Hibiya. Period: June 26th (Fri) – August 23rd (Sun), 2026.
