~Events include Tanabata (Star Festival) experiences, summer-only sake cocktail sales, and sumo wrestler-themed fan giveaways.~
"THE SUMO LIVE RESTAURANT Hirakuza GINZA TOKYO," an inbound sumo entertainment show restaurant operated by Hanshin Contents Link Co., Ltd. , will be holding its summer event "Ginza de Dosukoi! Cool Down! 2026" from July 7th (Tuesday) to August 18th (Tuesday) .
This event will feature a Tanabata (Star Festival) experience, the sale of summer-only sake cocktails, and a drink stamp rally. In addition, customers who have a performance ticket and participate in the commemorative photo session after the show will receive an original fan as a gift (while supplies last).
With the concept of "The coolest and hottest Japanese cultural experience in Ginza!", we will deliver a special and exciting time to make Japan's increasingly hot summers more comfortable and to get caught up in the thrill of sumo wrestling. Details are as follows.
■Event details
1. "Make a wish!": A tanzaku (wish strip) writing experience (Open to everyone)
Experience the Japanese Tanabata festival by writing your wishes on strips of paper and decorating bamboo branches. This event is designed to allow you to intuitively enjoy Japanese seasonal culture. Bamboo branches will be set up in the elevator hall of the facility, so please feel free to participate.
2. "Refresh your taste buds!": Summer-only drinks on sale (Available to everyone)
We are selling a limited-time drink that looks and feels refreshing. You can order it at the adjoining sake bar "Nada no Sake THE Bar" as well as during sumo shows. Cool on your lips, but warm in your heart. Enjoy this unique contrast that you can only experience here.
3. "Collect and have fun!": Participatory event – Drink Stamp Rally (Open to everyone)
We're holding a fun-filled drink stamp rally! Each group will receive one stamp card, and you'll get one stamp for every drink ordered. Collect three stamps to receive an original Nichirakuza novelty item. There are multiple types of novelty items available, and you can participate as many times as you like. Customers using only the sake bar are also welcome to participate.
・How to participate:
Please receive a stamp card from a staff member upon arrival and then order a drink.
A stamp will be applied each time a drink is served.
4. Original sumo wrestler fan gift (for those with a performance ticket)
We will be giving away original fans exclusively to customers who have a performance ticket and participate in the commemorative photo session after the show. Quantities are limited, so please participate early!
■Background of the event: Worsening heatwaves <br />In recent years, summers in Japan have become extremely harsh due to record-breaking high temperatures and humidity. According to data from the Japan Meteorological Agency for 2025, the average monthly maximum temperature in central Tokyo from July to August 2025 is expected to reach 32-34 degrees Celsius, with approximately 90 days per year experiencing temperatures above 30 degrees Celsius. This necessitates measures to cope with the extreme heat during summer tourism.
Taking these environmental changes into consideration, our facility maximizes the unique characteristics of an indoor experience facility that fuses sumo wrestling and food, positioning the facility itself as a "summer retreat." While avoiding the risk of heatstroke, we aim to balance Japanese cultural experiences with comfort, creating a unique Japanese summer experience that is "hot yet cool."
■Event Period: From "Tanabata of the New Calendar" to "Traditional Tanabata" This event will be held from July 7th (Tanabata of the New Calendar) to August 18th (the day before Tanabata of the Old Calendar).
The National Astronomical Observatory of Japan announces annually that the "Traditional Tanabata," which corresponds to the Tanabata festival according to the old lunar calendar, is on August 19th. Since our facility is closed on that day, we have set August 18th, the day before, as the final day of our events.
The experience begins with the "Tanabata of the New Calendar," when modern Japanese people begin to become aware of the arrival of summer, and continues through to the "Traditional Tanabata," based on the calendar that people actually lived by in the past, all as a series of events. Focusing on the fact that the Edo period was based on the old calendar, the facility's concept, "Edo Spirit -Sumo & Culture Experience-," is designed to allow visitors to experience not only sumo, food, and sake culture, but also the culture of time as expressed by the "calendar."
■What is THE SUMO LIVE RESTAURANT Nichirakuza GINZA TOKYO?
Opened in January 2026 in Ginza, Tokyo, this is a sumo live restaurant catering to tourists visiting Japan. Based on the concept of "EDO Spirit – Sumo & Culture Experience -", it offers a place where you can enjoy Japanese culture such as sumo, Japanese food, and sake anytime.
The performance is structured as a two-hour experience that combines a meal with sumo wrestling, and is conducted entirely in English. With powerful sound, light, and video effects, it is designed to be easily enjoyed even by those experiencing Japanese culture for the first time.
■Facility Overview
• Facility name: THE SUMO LIVE RESTAURANT Nichirakuza GINZA TOKYO
• Address: Prime Ginza Yanagidori Building B1F, 1-9-13 Ginza, Chuo-ku, Tokyo 104-0061, Japan
• Performance time: 17:00-19:00 (*Some dates will have a second performance from 20:30-22:30)
Ticket price:
VIP Ringside Seats (Adults & Children): ¥27,000 Premium Seats (Adults): ¥21,000 (Children): ¥12,000 Standard Seats (Adults): ¥17,000 (Children): ¥9,500
*Prices include tax. *Ticket price includes a kaiseki meal and admission to a sumo show. *Children's rates apply to ages 3 to 12. *Drinks are not included in the 17:00 performance; one drink is included in the 20:30 performance. *A separate service charge of ¥700 per ticket applies. *Other: Sake bar "Nada no Sake THE Bar" and souvenir shop are located on-site. *Official website: https://hirakuza.net/tokyo/
<Company Overview>
Company Name: HANSHIN CONTENTS LINK CORPORATION
Head office address: 10th floor, Hanshin Noda Center Building, 1-1-31 Ebie, Fukushima-ku, Osaka City
Capital: 230,000,000 yen (100% owned by Hanshin Electric Railway Co., Ltd., part of the Hankyu Hanshin Toho Group)
Our business activities include content creation, music production, advertising media, and sign production. We will utilize the know-how we have cultivated in the entertainment show business through managing events at Billboard Live and Hanshin Koshien Stadium in this business.
Hanshin Contents Link Co., Ltd. https://hcl-c.com/
THE SUMO HALL Hirakuza https://hirakuza.net/
Press release : https://www.hankyu-hanshin.co.jp/release/2026/07/c3bf8884f26153228b2f6be6f478ecf3261bec9a.pdf
Issued by: Hankyu Hanshin Holdings, 1-16-1 Shibata, Kita-ku, Osaka City
[From Hanshin Electric Railway Co., Ltd. press release ]
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