Transmitting Japanese culture and tradition from the city of Ginza “Tokyo University of the Arts + Tokyu Plaza Ginza” joint new project

Tokyo University of the Arts Produce "Uruhashi-Summer Festival at the Summer Festival" held on July 26, 2019 (Friday) at Tokyu Plaza Ginza

Tokyo Fine Arts University will start a joint project with Tokyu Plaza Ginza on July 26, 2019 (Fri) as a project to convey the charm of Japan-culture and tradition-from the city of Ginza.



The city, Ginza, where historic tradition and innovation for the future coexist, is a commercial city in the city, but it is also a base for Japanese information launch where various people gather. Tokyu Plaza Ginza revitalizes the entire city and inherits and creates Ginza culture as a venue for presenting and presenting historical culture that has been inherited for many years through the city and the real culture project, not only on campus We decided to launch this project for the purpose of dispatch.

Tokyo Fine Arts University will start a joint project with Tokyu Plaza Ginza on July 26, 2019 (Fri) as a project to convey the charm of Japan-culture and tradition-from the city of Ginza.

The city, Ginza, where historic tradition and innovation for the future coexist, is a commercial city in the city, but it is also a base for Japanese information launch where various people gather. Tokyo National University of Fine Arts and Music, through the city and realistic cultural projects not only on campus, as a presenter, you披dew th place of historical and cultural that has been inherited over the years, Tokyu Plaza Ginza of the whole city of activation and Ginza culture This project will be launched for the purpose of inheritance, creation and dissemination.

The first of the projects is “Uruhashi – Summer Festival at Japan Summer Festival” as an interlocking measure of “Yubata de Ginbura” to enjoy coolness in Ginza, wearing a yukata that is also a summer feature of Japan.

The second stage is a “Gincha Party” related project in which the five tea ceremony schools that normally do not have the same seats and the Sencha ceremony will all be in one hall, and the city of Ginza will be the venue for the spot.

Tokyo University of the Arts University Kazuki Sawa Comment 2017, Tokyo University of the Arts, with a vision for the 140th anniversary, not only looks back on history, but also revisits its achievements from a modern point of view, the way of contemporary art, It is time to consider the role that art should play towards the future. In order to do so, it is necessary not only to limit research within the university but also to create a viewpoint of industry-academia collaboration and the actual city, and to create the role of art for the future in economic activities from within the experience. . Ginza is one of the largest commercial concentration areas in the country, and visitors from home and abroad are incessant. And, along with the Tokyu Plaza Ginza located in the center, I hope it will contribute to the succession, creation and transmission of culture.

Tokyu Plaza Ginza General Manager Kotaro Amamiya Comments Opened in the historical Ginza in 2016, this hotel is a city where Japanese culture remains intense, and the story of this project as it explores how newcomers show their presence I received
In order to embody the concept of the hotel “Creative Japan the world will be interesting from here,” we hope to contribute to the revitalization of the city through collaboration and events with the city of Ginza through the experience and information dissemination of beautiful Japanese culture. am thinking. In addition, Tokyo Art University, which supports the succession and development of Japanese culture, will be pleased if it is a place to show off the research results while opening the building and having visitors enjoying it enjoy it.

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