A special Grand Prix chair created in collaboration with the Danish furniture brand Fritz Hansen and White Mountaineering is on display. A Danish forest appears in the town of Ginza.
A Danish forest appears in the Strasburgo Ginza store on the 1st floor of Tokyu Plaza Ginza. The "Forest" recreated by Nikolai Bergman Flower & Design will be on display until Monday, August 17, 2020. It is a healing spot that appeared in Ginza in the middle of summer.
FRITZ HANSEN × White Mountaineering POP-UP EXHIBITION at STRASBURGO GINZA
https://www.instagram.com/fritzhansen_japan/
The Grand Prix chair reborn with a new look due to the sensitivity of Fritz Hansen and White Mountaineering. An installation that reproduces the "forest" associated with the chair appears on the 1st floor of the Strasburgo Ginza store. The plant installation was produced by Nikolai Bergman Flower & Design, headed by Danish flower artist Nikolai Bergman. You can experience the healing space for a limited time until August 17th (Monday). This is your chance to see the collector's items limited to 300 in real life. Prior to the September release, advance reservations are also being accepted.
This chair was born by sympathizing with the attitude of creating designs from materials, Fritz Hansen approached Yosuke Aizawa, the representative of the emerging fashion brand White Mountaineering. Open the horizons of new furniture design from a fashion perspective.
Mr. Aizawa is also a furniture collector and has been using fine furniture made mainly of wood and leather for a long time. He chose to collaborate on the Grand Prix chair, the masterpiece of Arne Jacobsen. I realized the possibility by associating with the mountain, which is also the brand motif of white mountaineering. Of the many chairs designed by Jacobsen, the Grand Prix chair is the only item with the current wooden legs.
For the upholstery fabric, Kawashima Textile Cercon made a jacquard fabric with a characteristic parquet design that Mr. Aizawa has been using as a motif for shop interior since the brand was established. Using the elaborate creation of parquet and the weave that gives a fine expression, we finished the color and texture to match the color of the wooden legs.
The parquet pattern represents a respect for Japanese craftsmanship, symbolizing the commitment of white mountaineering materials to the materials, and echoes the traditional craftsmanship of Kawashima Textile Cercon, which weaves the fabric. In collaboration with the two parties, Fritz Hansen, who holds craftsmanship as one of the brand values, has created a new look at the Grand Prix chair that has been making for over 60 years.
The sensibilities of Denmark and Japan have been wonderfully combined, and a design was born that corresponds to Mr. Aizawa's style that brings out the characteristics of the material.
It is a rare chair with only 300 chairs in Asia. We will start the over-the-counter exhibition at an authorized distributor in Asia from September 2020, but we are accepting advance reservations prior to that. If you would like to pre-order, please contact your local authorized dealer.
In-store display and sales start: Mid-September 2020 Limited quantity in Asia: 300 pairs Price: 130,000 yen (excluding tax)
*With a limited plate engraved with a serial number
White mountaineering
White Mountaineering
Established in 2006 by designer Yosuke Aizawa, White Mountaineering is a fashion brand from Japan inspired by the outdoors. Under the concept of "all the fields in which you wear clothes are outdoor," we have made three elements of design, practicality, and technology into one form, and are committed to manufacturing that does not yield to the market. http://www.whitemountaineering.com
Kawashima Textile Celcon
Founded in 1843, a textile manufacturer in Kyoto with a history of 177 years. Starting from the all-purpose business of kimono and expanding into interior decoration textiles (interior industry) in the Meiji era, we have traditional hand weaving technology and modern machine weaving technology, and provide unique textiles. From traditional textiles such as obi belts, curtains, and festival screens to curtains, carpets, and interior accessories, we have been producing in total. From the old Meiji palace to the former Higashimiya Imperial Palace (currently the State Guest House Akasaka Palace), in recent years Kyoto State Guest House and many high-class We have received a high reputation for quality, such as delivering textiles to hotels.
The head office in Kyoto has the oldest corporate museum in Japan, "Kawashima Textile Culture Museum" and "Kawashima Textile School", and also plays a role as a place to spread the possibilities of new textiles to the world.
In 2019, with the cooperation of Fritz Hansen, we held a collaborative project with a young fashion designer, "Trial Exhibition of Textile Shops".
Fritz Hansen
FRITZ HANSEN
Founded in Denmark in 1872, Fritz Hansen is a global leader in the design and manufacture of furniture, lighting and accessory accessories. Driven by a passion for beauty, quality and craftsmanship, we continue to collaborate with artists, designers and architects from around the world to represent a modern Nordic lifestyle. To date, we have collaborated with prominent designers including Arne Jacobsen, Paul Keaholm, Cecilier Mantz, Jaime Ajon, Hans J. Eggner and Piero Lissoni to create collection items.
Today, Fritz Hansen products are sold in more than 85 countries worldwide through approximately 2,000 sales outlets, including flagship stores in Copenhagen, San Francisco, Milan and Tokyo. From our headquarters in northern Copenhagen, we deliver an outstanding collection to people who love design.
https://fritzhansen.com
Strasbourg
STRASBURGO
The specialty store "Strasburgo" was founded in 1990. The concept is to identify the essence of manufacturing without depending on the so-called symbol mark. Since then, in activities spanning more than a quarter of a century, under the slogan of "STRASBURGO QUALITY", from luxury dress clothing to fresh casual wear, we have come across beautiful, interesting, and exciting things that are unknown from all over the world. I have introduced it to everyone in Japan. And in recent years, what we are putting more effort than ever before is the development of original products from Strasbourg. It is a project to create a "masterpiece for the Japanese" that only Strasbourg, who has been looking at the world's best products, goes beyond the idea of a shop original. Please look forward to the many unprecedented wardrobes that give you both empathy and surprise.
https://strasburgo.co.jp/
Nikolai Bergman Flower & Design
NICOLAI BERGMANN
I'm from Denmark. Flower artist. He continues to present unique works that combine the sense of Scandinavian style with Japanese sensibility that pays attention to detail in flower design. The range of activities is wide, and he is involved in joint design projects with the world's leading companies in the fields of fashion and design as well as flower design. It has 13 flower boutiques, 2 cafes, galleries and burger shops in Japan and overseas. The “HANAMI 2050” exhibition held at Dazaifu Tenmangu Shrine in 2018 was a great success with more than 20,000 visitors in four days.
https://shop.nicolaibergmann.com