Yamaha Corporation will renovate the 1st and 2nd floors of the Yamaha Ginza store, which operates in the Yamaha Ginza Building, and will offer a variety of participatory music experiences on October 23, 2020 (Friday). Will be newly opened.
The "brand experience area" that opens in the "Yamaha Ginza store", which is our flagship store and one of the largest general musical instrument stores in Japan, not only allows you to watch music and images, but also touches and feels sounds and music. It is a space where you can enjoy a variety of musical experiences.
With the theme of "meeting a new self," an exhibition that will be a new encounter with sound and music for a wide range of people who like music and are interested in music, regardless of gender, nationality, age, or music experience. We offer a wide variety of experiences such as events and services.
Event space on the 1st floor
Cafe lounge on the 2nd floor
<Floor overview>
1st floor: Event space / Cafe stand
On the first floor, which has an open atrium, there is a keyboard instrument "key between people" that anyone can play freely and enjoy music while having comfortable communication between the player and the audience. You can enjoy the video production linked with this on the 25-sided multi-large display on the wall *. There is also a cafe stand where you can easily drop in, and a unique "music table" where even people who cannot play musical instruments can easily play with sounds, making it a highly participatory space where everyone can enjoy the sounds and music. ..
* Video production linked with "key between people" will be introduced from November.
2nd floor: Cafe lounge
A lounge space with original Yamaha-like menus such as narrative drinks and food developed with the motif of music culture. In the library of the annex, we have about 700 various books that stimulate curiosity and sensibility so that you can meet new people with sound and music. With the virtual live system "Real Sound Viewing" developed by our company, you can enjoy the live performance of up-and-coming artists. Encounters with sounds and music that you have never known or experienced are waiting for you.
Floor name, exhibition / service
1st floor: Event space / Cafe stand
25-sided multi-large display, "key between people", "music table", "NOTES BY YAMAHA (1F Café Stand)", goods corner, information counter
2nd floor: Cafe lounge "NOTES BY YAMAHA (2F Café Lounge)" "Real Sound Viewing", library, "Design Exhibition"
<1st floor event space / cafe stand (floor concept: Scenery With Music)>
On the first floor facing Ginza Chuo-dori, there is a large display that can be seen from outside the building, a table-type keyboard instrument that anyone can play freely, and a unique table that makes a sound when a cup of cafe drink is placed. .. We will also set up a cafe stand where you can easily drop in, creating a space that will take you from the city of Ginza to the world of sound and music.
Video production with a 25-sided multi-large display
A large display with 25 high-resolution monitors compatible with 8K is installed. We will project video content that conveys our brand promise "Make Waves" and images that are linked to "key between people" installed on the same floor *. The display is located in a position that can be seen through the window from Ginza Chuo-dori, and as an eye catcher of the Yamaha Ginza store, it sends out artistic information that is unique to Yamaha.
* Video production linked with "key between people" will be introduced from November.
Table-type electronic piano "key between people" (Key Bitwin People)
A table-type keyboard instrument designed as a form of comfortable communication between the performer and the audience. Anyone can easily enjoy the performance, and by arranging the bench around it, the player and the audience can spend a comfortable time together. In the future, we plan to hold live performances and remote sessions using "key between people" by artists.
Cafe stand "NOTES BY YAMAHA (1F Café Stand)"
It is a self-service cafe stand that offers a light meal menu associated with music. We offer a latte art menu with our logo mark, the tuning fork mark, and "dora-yaki", which is named after the musical instrument "dora". The menu is produced by Transit General Office Co., Ltd. Sustainability-friendly materials are used for the packaging. Takeout is also possible.
■ Business hours: 11: 00-18: 30 / Closed on Tuesdays (Open on public holidays)
music table
It is a table where anyone can easily enjoy expression while enjoying the drinks offered at the cafe and participating in music before they know it. When you place a cup of cafe drink on a large table where you can relax and relax, the camera reads the position of the cup and reacts with the image projected on the table to make a sound. Please enjoy the fresh experience that music is born from the chance encounter that was there.
Goods corner
In addition to original goods (stickers, etc.) in the shape of Yamaha's brand story, various goods related to musical instruments and music sold at the corporate museum "Innovation Road" in our head office in Hamamatsu City, Shizuoka Prefecture will be exhibited and sold. To do.
* Exhibition only on the 1st floor. You can purchase it on the B1st, 3rd, 4th, and 5th floors.
<2nd floor cafe lounge (floor concept: Discover Your Sound)>
It is a cafe lounge where you can spend a relaxing time while enjoying the encounter with sound and music. You can enjoy original food and drinks associated with music culture. In the lounge, we have set up a highly realistic virtual live "Real Sound Viewing" that makes full use of our unique technology, and a library related to sound and music. We will also exhibit the design prototypes of our products, and it is a creative space where you can enjoy music not only visually but also visually and tastefully.
Cafe lounge "NOTES BY YAMAHA (2F Café Lounge)" (68 seats in total)
We will prepare original mocktails (non-alcoholic cocktails) associated with musicians and songs, and will provide them with a card that introduces the origin of the song and the episode of the composer. In addition, we offer a food menu related to music, which was developed based on the cuisine of Central Europe, which is rich in music culture.
■ Business hours: 11: 00-18: 30 (last order 18:00) / Closed on Tuesdays (open on public holidays)
■ Menu (example) * Excluding consumption tax
● "William Tell" 850 yen (mocktail based on apple juice inspired by the opera "William Tell")
● "BLINI SANDWICH / Roasty potato ham & cheese" 1,000 yen (Russian sandwich using hash potatoes, which is said to have been Wagner's favorite)
● "Parfait" Waltz for berry "" 1,300 yen (original parfait made into a parfait with the image of a famous jazz song)
* To prevent infection with the new coronavirus, we will reduce the number of seats for the time being.
Real Sound Viewing
This is a virtual live space where the pre-recorded performances of four up-and-coming young artists are realistically reproduced on acoustic piano, drums, and wood bass using our unique technology. By combining the "live sound" of the automatic performance of acoustic instruments with the life-size image of the artist, you can experience the realistic performance as if you were actually performing live in front of you. can do. This is the first permanent exhibition of "Real Sound Viewing" in Tokyo.
* Customers using the cafe lounge on the 2nd floor can experience it.
<Performing artist>
Iori Kimura and Kohei Morita DUO
Iori Kimura and Kohei Morita DUO
fox capture plan
fox capture plan
JAM
JAM
Ai Kuwabara Trio * Scheduled to start screening from December
Ai Kuwabara Trio
Library
Based on the concept of "sounds that can be heard from paper," this bookshelf has books on various themes related to sounds and music that tickle intellectual curiosity. About 700 books have been collected under the themes of "Music and Design" and "Music and Technology". Book curation is handled by Mr. Yoshitaka Haba, the representative and book director of Bach Co., Ltd., which produces libraries in various places such as public libraries, hospitals, hotels, offices, etc. in order to shorten the distance between people and books. ..
* Available to customers using the cafe lounge on the 2nd floor.
Mr. Yoshitaka Haba (Photo: Kazuhiro Fujita)
Design Exhibition
This corner displays concept models exhibited at overseas design exhibitions and design prototypes of our products. We will disseminate the Yamaha design philosophy that thoroughly focuses on design as well as function.
* Customers using the cafe lounge on the 2nd floor can experience it.
<About Yamaha Ginza Building>
■ Location: 7-9-14 Ginza, Chuo-ku, Tokyo
■ Business hours: 11: 00-18: 30 Regular holiday: Tuesday (Open if it is a national holiday)
Yamaha Ginza Building B1 and 3-5 floors sell musical instruments and music scores, B2 floors are studios, 6-9 floors are concert salons and concert halls, and 10-12 floors are music classrooms. It is being developed as a type of commercial facility.
Website https://www.yamahaginza.com/
* Product names and company names in the text are trademarks or registered trademarks of each company.
* The information contained in this article is as of the date of the announcement (October 20, 2020).
Please note that it is subject to change after the announcement date.