Made in Japan D2C brand kay me
Under the business development concept of "supporting those who challenge," the Japanese-made D2C brand "kay me," which sells apparel, bags, and jewelry such as stretch suits and dresses that can be washed at home, For customers who don't know which item to choose online, but for those who don't know what to choose, "Virtual Consulting" proposes "styling suggestion service", which is highly evaluated by customers in the actual store , via online video or telephone. We started "online medical record diagnosis" from April 15th (Wednesday), when you answer the online medical chart, a perfect proposal arrives as a "medical certificate" . By utilizing the latest IT to start online services, anyone can experience the same “customer experience” as the actual store even in the consumer behavior that will shift to online in the future.
You can choose the new service to start from "Virtual consultation" that you can directly consult, or "Online medical chart diagnosis" that answers online "chart". For "Virtual Consultation," we will make a reservation in advance and answer the questionnaire. At the time and date of the reservation, the stylist will make a proposal that suits your needs . If you also use the "try-on service", which delivers items you care about without prior payment, you can consult while confirming the desired product at hand . Also, for those who do not wish to consult directly via online video or telephone, answer the online medical record (questionnaire) for about 3 minutes and recommend items recommended based on the results by email from the stylist as a "medical certificate". There is also an "online medical record diagnosis" that will be sent to you. For both services, it is now possible to easily receive online proposals based on the analysis of the vast amount of "customers' wear scenes, preferences, purchase data" that kay me has accumulated since its founding.
In order to prevent the spread of coronavirus infection, its behavior and consumption activities are greatly restricted all over the world, and it is considered that the "consumption behavior" will change significantly for "after corona". By providing "online" styling consultations based on vast amounts of data analysis that have achieved high customer satisfaction at physical stores, kay me will realize services that are not restricted by location or time.
With the concept of "supporting those who challenge," kay me is a "marketing company" that embodies "unmet needs" as an advanced "global venture" consisting of multinational IT personnel. And , we aim to be a "sustainable company" as a supporter that inherits advanced and delicate "Japanese manufacturing technology" to the next generation.
Service start: Wednesday, April 15, 2020
Service charge: Free
[Service content 1]
Virtual consultation
The stylist will make a suggestion at the date and time you booked, either online or by phone.
[Service content 2]
Online "medical record diagnosis"
If you answer the "Medical record diagnosis" (3 minutes) online, we will send you an e-mail with suggestions tailored to your request and wearing scene.
The unit price for purchasing "customer experience" suggested by kay me has improved by 2.5 times
kay me has been selling online since the beginning, but on the other hand, there is a lot of demand for "I want to buy while consulting with a stylist". Therefore, in November 2019, we started "Styling proposal service (reservation required)" to propose items for 1 rack (40 pieces) at actual stores. As a result, the purchase price of customers who have received this service has increased to approximately 2.5 times the purchase price of customers who have not received this service. As a kay me "customer experience" that stylists can meet the needs of each and every one of them, it is very well received by many customers.
【Company Profile】
Company name: kay me Established: January 2008 (as a business development consulting company)
Founded: March 2011 (Founded kay me)
Representative: Junko Komi, Representative Director Location: Ginza Central Building 7th floor, 4-3-10 Ginza, Chuo-ku, Tokyo Store: Global online site
https://kayme.com
7 other stores (Ginza Main Store, Yurakucho Store, Shinjuku Store, Umeda Store, Odakyu Shinjuku Store, Haneda Airport Store, Nagoya Store)
[What is kay me]
Under the business development concept of "supporting those who challenge," we develop apparel such as suits and dresses that can be washed at home, and a bag line that was developed from a business woman's unique perspective. is. "Work at daytime, dinner at night", "A lot of movement and work for a long time" For busy women, all items such as suits and dresses can be washed at home. It features stretchable and wrinkle-free material, which makes it easy to wear even if you are wearing it for a long time, and is time-saving to eliminate coordination steps. All items are "made in Japan". In 2017, the "domestic production ratio of clothing" dropped to just 2.4% (*), but kay me wants to pass on the spirit of Japanese manufacturing and highly sophisticated technology to future generations, and is 100%. We are particular about products made in Japan. It is supported by women around the world, centering on seven stores in Japan, with a pattern that uses advanced technology to create products and makes women's bodies look beautiful. Then, from 2019, we will implement an "online survey" that utilizes the latest IT and utilize customer feedback in item manufacturing, and will start efforts to determine the manufacturing item and the number of manufactured items. As an "Ethical brand" aiming for "zero clothing waste," it has received a great deal of attention.
* Ministry of Economy, Trade and Industry Manufacturing Industry Bureau Living Products Division "Textile industry issues and METI efforts"
No.1: kay me's mission is to "support those who challenge"
No. 2: Customer issues “issues” rarely realized with services and products
No. 3: Use only environmentally friendly functional materials and materials that do not sacrifice animals
No.4: Aiming to pass down "manufacturing" to future generations at a factory with advanced technology
No. 5: Collecting direct needs using IT To create zero waste without creating waste
D2C = Direct to Consumer (directly connecting with customers to perform "manufacturing" according to their needs directly with the factory. Business model that can deliver the process and story together)
[People's biography] Junko Kemi
Born in Osaka City Graduated from Waseda University
Growing up in Osaka as a child, looking at the grandparents of a kimono shop.
After graduating from university, he was a new graduate with a sales and marketing position at Benesse Corporation, and then an organizational HR consultant at PricewaterhouseCoopers. After that, in the Boston Consulting Group, engaged in IT information and communications, consulting for pharmaceutical companies, etc. as a management strategy consultant. In 2008, he established a marketing consulting company and became a representative. Providing new business development services mainly for finance, IT information communication, and energy industry. Then, in 2011, started kay me business. Established UK company in 2015. He also works as a lead designer with the producer.
2016 Japan Development Bank "DBJ Women's Entrepreneur Award", 2017 JNB "Global Award", 2015 British Chamber of Commerce & Industry "2015 Entrepreneur of the Year", 2014 MIT Venture Forum Global Strategy Division Excellence Awards, etc.