“Tsugu” Debut Commemorative POP-UP held at GINZA SIX Ginza Tsutaya Bookstore

Aiming to revitalize traditional crafts and industries. The lifestyle brand "Tsugu" will hold a POP-UP at Ginza Tsutaya Bookstore.

Lab&Design Co., Ltd. has launched a brand in collaboration with traditional crafts and industries studios and companies all over the country with the aim of passing on Japanese traditional crafts and industries to the next generation. At Ginza Tsutaya Bookstore (GINZA SIX 6F), which connects art, Japanese culture, and life through books and proposes "living with art", POP-UP sales will be held on June 3 ( It will be held from Saturday).

Having experienced the alarm bells of the SDGs and the instability of the world situation due to the corona disaster, we think that it has become an opportunity to reconfirm the wonders of our own country and our interest in Made in Japan. I realized that the ancient Japanese way of thinking, which is to use things carefully for a long time when you stop and think about it, is overlapping with this idea.

The first POP-UP products at Ginza Tsutaya Bookstore this time, "Banryoku" and "Hoshikage" are produced with Oiso Towel, which also manufactures Imabari Towel. Kutani ware Seiko kiln and “Niwatazumi” small plate, Yamanaka lacquerware Shirasagi woodwork, “Firefly” and “Amanogawa” bowls, Noto Hiba chopsticks wiped in Wajima and lacquered. "Meguri", which is processed using technology, is made with 18 pairs of chopsticks.We respect the high technology and tradition of the participating companies, and design them to suit modern lifestyles to show the splendor of traditional crafts. We will pass it on to the younger generation and to the world.

As a platform, Tsugu creates products in collaboration with participating companies and workshops. We provide companies and workshops with high technology and productivity with tones and sizes that match the interior and lifestyle of today, and designs that do not lose the characteristics of traditional crafts and industrial products. Develop products used for and distribute profits. We created such a platform for the continuation, continuation and prosperity of Japanese traditional crafts and traditional industrial products.

■ POP-UP details

Period: Saturday, June 3, 2023 to Wednesday, July 13, 2023 Venue: Ginza Tsutaya Bookstore GINZA SIX 6F, 6-10-1 Ginza, Chuo-ku, Tokyo Opening hours: 10:30-21:00
*Business conditions are subject to change without notice. Please contact the store for details.

■Exhibited products

【myriad green leaves】
Oiso Towel
"Banryoku" where greenery spreads as far as the eye can see
The design was inspired by the Japanese word “banryoku,'' which describes the full greenery of nature, including the plants and plants that cover the fields and mountains in summer.
The sunlight filtering through the trees into the aggregate of nature, the shadows of the plants and the depth of the greenery are reproduced with fine stripes that are interwoven with multiple processing techniques.
It features a delicate and magnificent design that contrasts white and green with gold embroidery.
Fluffy and well-designed hand towels will add color to your daily life.

<handkerchiefs, face towels, small bath towels, bath towels>
¥1,760 (tax included) – ¥6,050 (tax included)
Made in Japan Imabari Towel (No. 2022-1328)
Details: https://tsugu-jp.com/items/?selected_tag=towel

Oiso Towel
Bright "star shadow" shining in the night sky
The starlight, which means the light of the stars, is just like the starlight that peeks through the clouds in the summer night sky.
The depth of the clear summer night sky and the light of the stars shining through the shadows of the cool clouds are expressed by interweaving multiple processing techniques.
Fluffy and well-designed hand towels will add color to your daily life.

<handkerchiefs, face towels, small bath towels, bath towels>
¥1,760〜¥6,050 (tax included)
Made in Japan Imabari Towel (No. 2022-1327)
Details: https://tsugu-jp.com/items/?selected_tag=towel

Lacquer Chopsticks 18 pairs
"Circle" that connects life
The spiraling circles express the strength and mystery of the abundant life that flourishes in nature.
The design allows the circle to rotate no matter which side you hold, so you can enjoy various expressions depending on the angle you use it.
These chopsticks are made from Noto Hiba grown in the woodlands of Noto, and finished with natural lacquer.

Meguri –
¥3,960 – ¥8,800 (tax included)
Material: Natural wood (Noto Hiba)
Coating: lacquer, wipe lacquer Size: 23cm
Weight: about 8g
Details: https://tsugu-jp.com/items/?selected_tag=hashi

blue suburbs
The "car" that stays and flows
"Mo" represents the flow of rainwater accumulated on the ground.
The scene of rain falling, piercing stones, staying and flowing is expressed with a rhythmic dot pattern using Kutani ware's white grain technique.
The white background is easy to match with various dishes, and the accent colors of gold, blue, and green give a refreshing impression.
The crest represents the ripples when it rains.

Car / Niwatazumi
¥1,650 each (tax included)
Material: Porcelain Size: 9.5cm x 1.8cm
Weight: about 67g

[Ritsu no Kaze]
White heron woodwork, Hakuichi
"Ritsu no Kaze" where tail flowers flutter and shine
It is a design that adds gorgeousness with gold leaf dot pattern to the deep color of lacquerware.
The gold dots dancing on the red paint make you think of Japanese pampas grass swaying in the autumn breeze, making your food shine.

Ritsu no Kaze / Richino-kaze
¥22,000 (tax included)
Material: Japanese natural wood Sakura-nuri: Lacquer, gold leaf Size: 10cm x 2cm
Weight: about 27g
Details: https://tsugu-jp.com/items/items-227/
*Not sold at Ginza Tsutaya Bookstore POP-UP stores.

Shirasagi Woodwork / Hakuichi
The vague “Tsukishiro” that emerges in the night sky
It is a design that adds gorgeousness with gold leaf dot pattern to the deep color of lacquerware.
The glossy black night sky is reminiscent of the eastern sky where the moon is about to rise.

¥22,000 (tax included)
Material: Japanese natural wood Sakura-nuri: Lacquer, gold leaf Size: 10cm x 2cm
Weight: about 27g
Details: https://tsugu-jp.com/items/items-218/
*Not sold at Ginza Tsutaya Bookstore POP-UP stores.

egret woodworking
Heavenly light "Amanogawa" that decorates a clear night
The beautiful wood grain unique to natural wood created by nature and the soft and expansive shape are inspired by the sky.
The flow of gold applied by maki-e represents the Milky Way where stars shine.

Amanogawa / Amanogawa
¥9,570 (tax included)
Material: Japanese natural wood Mizume cherry blossom coating: Lacquer, gold powder Size: 11cm x 7cm
Capacity: about 180ml
Details: https://tsugu-jp.com/items/items-187/

egret woodworking
"Firefly", the earth's light that illuminates the riverside
The beautiful wood grain of natural wood is revealed by vertical cutting, and the rounded shape that gently fits in the hand is reminiscent of a firefly.
The flowing gold circles applied by maki-e represent the radiance of the quietly standing earth.

¥9,570 (tax included)
Material: Japanese natural wood Mizume Sakura-nuri: Lacquer, gold powder Size: 10cm x 7cm
Capacity: about 180ml
Details: https://tsugu-jp.com/items/items-180/

Successive participating companies Participating companies (honorific titles omitted/partially introduced)
Oiso Towel (Ehime Prefecture), Seikou (Ishikawa Prefecture), Hakuichi (Ishikawa Prefecture), Shirasagi Woodwork (Ishikawa Prefecture), Lacquer Chopsticks 18 Sets (Ishikawa Prefecture),
Jiyu Kajin (Ishikawa Prefecture), Marushin Ceramics (Gifu Prefecture), Artec (Gifu Prefecture), Kurashiki Canvas (Okayama Prefecture), Makita Shoten (Yamanashi Prefecture),
Saikai Pottery (Nagasaki Prefecture), Fujihachiya (Ishikawa Prefecture)

We are currently discussing with many other companies and workshops who have newly agreed. We will continue to expand our efforts to collaborate in various product development.

*The logos of the above participating companies are in no particular order.

[Lab&Design Co., Ltd.] From the press release

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