“Sony Park Mini Summer Trilogy” Part 1 – Park Lab EXPT.07 Does catchball transcend the boundaries of play?

Held at Sony Park Mini from Tuesday, July 11th to Tuesday, July 25th #SonyParkMini #PARKLAB

In the experimental POP-UP space Sony Park Mini (Sony Park Mini) of 10 tsubo, "Catch Ball", "Ice Cream", and "Haunted House" as "Sony Park Mini Summer Trilogy" that can be enjoyed by children and adults during the summer vacation. We will hold three programs with the theme of ".
As the first installment, a program “Park Lab EXPT.07 Will catchball cross the boundaries of play? ” will be held from July 11th (Tuesday) to 25th (Tuesday), 2023.

Park Lab is a program that introduces clues to the future that Sony finds in casual everyday spaces. What you saw yesterday looks a little different today. It is a place of “Jikken” where you can meet such an opportunity.

In Park Lab EXPT.07, two locations, more than 200 meters apart, "Sony Park Mini" in the basement of the Ginza Sukiyabashi intersection and "Sony Store Ginza" in the Ginza 4-chome intersection are connected to create a real-life game called "XR catchball". We will perform a new kind of play that fuses virtual and virtual. Using Sony's video/audio/sensing technology and MUSVI's telepresence system "Mado", it is a virtual catch ball experience that relies on sound to exchange virtual balls.

XR Catch is a workshop for an inclusive design project held by the Sony Group's design department, Creative Center. It was developed when I remembered that and said, "I want to play catch with my son."

Through the experience of playing catch using this new technology, we will think about a society where everyone can participate and have more free play.



・ Overview of “Park Lab EXPT.07”

Program name: Park Lab EXPT.07 Does catchball transcend the boundaries of play?
Period: July 11 (Tue) to 25 (Tue), 2023
Time: 11:00-19:00 (planned)
Venue: Sony Park Mini (5-3-1 Ginza, Chuo-ku, Tokyo Nishi-Ginza Parking Lot Basement 1F)
https://www.sonypark.com/mini/
Sony Store Ginza 4th floor (GINZA PLACE 4F, 5-8-1 Ginza, Chuo-ku, Tokyo)
https://www.sony.jp/store/retail/ginza/
WEB page: https://www.sonypark.com/mini-program/list/035/

cooperation:
General Incorporated Association PLAYERS ( https://www.players.or.jp/)
Visually Impaired Lead User Teruhiro Nakagawa
PLAYWORKS Co., Ltd. ( https://playworks-inclusivedesign.com/)
Inclusive Designer Keita Takizawa
BASSDRUM ( https://bassdrum.org)

・About MUSVI Co., Ltd.

Based on the philosophy of "bringing life closer", sales, leasing and consulting of telepresence system "window", development, sales and consulting of real space connection platform "MUSVI" using "window", research of telepresence technology A company that provides development and related solutions.
https://musvi.jp/

・What is “Sony Park Mini Summer Trilogy”?

In the summer of 2023, the Sony Park Mini will be titled "Sony Park Mini Summer Trilogy" and will feature three themes, "Catch Ball," "Ice Cream," and "Haunted House," which are perfect for the summer vacation period and can be enjoyed by children and adults alike. plans will be developed sequentially.
Details of "Ice Cream" (Thursday, July 27th to Monday, August 7th) and "Haunted House" (Thursday, August 10th to Sunday, September 3rd) will be announced at a later date. To do.

・About Sony Park Mini

 Sony Park Mini is an experimental site for the new Ginza Sony Park, which is scheduled to be completed in 2024. POP-UP space. Based on the concept of "continuing to launch programs that make you feel the heartbeat of artists," 30 programs are held annually. At "Nishi-Ginza Parking Lot Coffee" located inside the Sony Park Mini, we offer specialty coffee carefully selected by our barista according to the season from carefully selected coffee beans.

Facility name: Sony Park Mini
Location: 5-3-1 Ginza, Chuo-ku, Tokyo Nishi-Ginza Parking Lot Basement 1 Floor Hours: Program 11:00-19:00 Nishi-Ginza Parking Lot Coffee Weekdays 8:00-19:00, Saturdays, Sundays, and holidays 11 :00〜19:00
Regular holiday: Irregular holidays Floor area: Approximately 30.0 square meters (about 10 tsubo)
Official web page: https://www.sonypark.com/mini/

Nishiginza Parking Lot Coffee Instagram: https://www.instagram.com/nishiginzaparking_coffee/
@nishiginzaparking_coffee

・About Ginza Sony Park

Ginza Sony Park inherited the concept of "a facility open to the town" from the beginning of the Sony Building, and opened on August 9, 2018 during the demolition work of the Sony Building. As an "ever-changing experimental park" in the city, 3 8.54 million visitors have visited the park in the year (as of the end of September 2021).
Reconstruction work is currently underway, and the new Ginza Sony Park is scheduled to be completed in 2024.

Sony Park official website/SNS account
Website: https://www.sonypark.com/
Instagram: https://www.instagram.com/ginzasonypark/
Twitter: https://twitter.com/ginzasonypark/
Facebook: https://facebook.com/ginzasonypark/
YouTube: https://youtube.com/ginzasonypark/
@ginzasonypark #ginzasonypark #sonyparkmini

[Sony Enterprise Co., Ltd.] From the press release

<Past coverage article>
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“Pixelized” Sony Park Mini “Pixelized Adventure in Japan” January 11, 2023 (Wednesday) to January 24, 2023 (Tuesday)

Open Reel Ensemble, whose experimental music is attracting attention from all over the world, will appear at "Park Live"! An avant-garde live performance will be distributed from Ginza Sony Park, which is undergoing reconstruction work.

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