Developing fragrance items and high-quality miscellaneous goods inspired by Mucha's works
Mucha Foundation's first official brand "MUCHA", newly developed by Mash Style Lab Co., Ltd., will open its first store on September 7, 2023 (Thursday) with the concept of "wearing a reviving scene". It will debut at the Lumine Yurakucho store Lumine 1 store and the official online store.
© Mucha Trust 2023
In addition, the official online store will start pre-order sales in limited quantities from noon on Monday, August 21st. On October 17th (Tuesday), the Kyoto Takashimaya SC [T8] store is scheduled to open in Kyoto City, which is a sister city of Mucha's home country, Prague, the capital of the Czech Republic.
・About MUCHA
<Brand name>
MUCHA
<Concept>
Wrap yourself in a reviving scene.
<Message>
Suddenly, the scent of perfume that I felt while passing each other reminded me of an old lover.
The scent of fragrant rhinoceros wafting in the air on the way home reminds me of my childhood.
Like the "Proust phenomenon" where memories and scenes are evoked by such specific scents and designs,
Sensory memories become richer and more impressive.
Inspired by many works by Mucha,
Through special things that evoke unforgettable memories and moments,
We will deliver to our customers a moment to cherish the time and era that they want to keep in their hearts.
・ Introducing some of the debut items
[Fragrance item]
Perfumers active in Grasse, France, which is famous as the city of perfume, and Japan are in charge of the fragrance, and the behind-the-scenes stories, including the scenes and emotions contained in Mucha's works, are meticulously expressed. Mucha's original art is also used for the bottle and package design, and we hope that you will be able to meet new scents and enjoy the work with your sense of smell.
◆Eau de toilette ”The Flowers 1898” series <br /> An eau de toilette that allows you to enjoy Mucha's view of the world with your sense of smell and sight. Expressing the emotion evoked by paintings with a dazzling fragrance. The font that appears in the work is used for naming notation. Two types of glass bottles, large and small, bring out the beauty of art like a picture frame. The small 10mL bottle, which is convenient to carry around, has a label with a design extracted from the title page of the "Decoration Materials Collection".
Fragrances: Rose, Carnation, Lily, Iris Capacity/Price: 95mL/¥15,950/35mL/¥9,790/10mL/¥3,960
◆Hair mist <br /> A hair mist that adds a faint scent to the hair and leads to a semi-wet texture. The illustration on the label is a line drawing of Mucha's work. Boldly trimmed to accentuate his hairstyle, he reinterprets his aesthetic in a modern way. If you use it in conjunction with eau de toilette, the soft scent will last for a long time.
Aroma development: Rose, carnation, lily, iris, rhodo Capacity: 35mL
Price: ¥5,940
◆Eau de Toilette Museum Box <br />A special box containing 4 types of mini eau de toilette sprays created from the "Four Flowers" series, where you can enjoy the fragrance as if you were appreciating art. When you open the lid, the beloved work boldly peeks out, and a card with an explanation is also attached. On the bottom of the box is an important message from Mucha.
2.8mL x 4 bottles (rose, carnation, lily, iris)
Price: ¥9,790
[Miscellaneous items]
A wide range of miscellaneous goods such as bags and handkerchiefs inspired by Mucha's world view and roots. Using traditional French textiles and Japanese patented manufacturing methods, we bring together the skills of top craftsmen from around the world, carefully focusing on everything from materials to design, and delicately expressing even the smallest details. We have a wide variety of items that you can choose as a reward for yourself or as a gift for someone special.
◆ Jacquard tote bag M
After about 200 years of history, Yonezawa-ori is still famous as an excellent textile. Among them, we used high-quality jacquard fabric with a glossy and elegant texture to express the lily motif that the painter Mucha has drawn many times.
Colors: Brown, Mint Price: ¥29,700
◆Silk scarf <br /> Made of 100% silk, this scarf has the finest texture and luster. We have picked up motifs from Mucha's representative works and "Decorative Figures". A piece that can be used all year round because it has excellent moisture absorption and release properties and also has a heat retention effect. I hope you can enjoy art pieces that are both fun to wear as accessories and small items.
Colors: Brown, Green, Dream 1898, Zodiac, 1908SLAVIA
Price: ¥19,800-22,000
◆Five-colored weave face/hand towel Yotsu no Hana <br /> A series of towels made with five-colored weave, a patented technique that can be said to be the crystallization of Imabari towel technology. A yarn-dyed jacquard towel made of 100% cotton and woven with five colors of thread to create Mucha's masterpiece "Four Flowers". It has just the right amount of volume and is highly absorbent, giving it a fluffy and comfortable texture every time you wash it. The deep color creates a sense of luxury.
Colors: Rose, Carnation, Lily, Iris Price: Face ¥4,950 / Hand ¥3,520
・ Brand debut novelty
At the Lumine Yurakucho store, Kyoto Takashimaya SC [T8] store, and the official online store, customers who purchase ¥12,000 or more including tax will receive an original fragrance bracelet on a first-come, first-served basis and in limited quantities.
*Please note that it will end as soon as it runs out.
・Store opening information
Opening on Thursday, September 7
Lumine Yurakucho Store <br /> 2-5-1 Yurakucho, Chiyoda-ku, Tokyo Lumine Yurakucho Store Lumine 1/1F
Business hours: 11:00~21:00
Phone number: 03-6256-0661 (Open after the opening date)
Opening on Tuesday, October 17
Kyoto Takashimaya SC [T8] store <br /> Kyoto Takashimaya SC [T8] 1F, 35 Otabicho, 2-chome, Higashiiri, Shijotsujicho, Shimogyo-ku, Kyoto
Business hours: 10:00~20:00
Phone number: 075-606-4116 (opened after the opening date)
・Online sales
Opening at noon on Monday, August 21
MUCHA Official Online Store
https://alphonsemucha.jp/Page/shopping/
Opening at noon on Thursday, September 7
MASH STORE
https://apps.apple.com/us/app/mash-store/id1623326415
Opening at noon on Thursday, September 7
USAGI ONLINE
https://usagi-online.com
*Only the official online store will start pre-order sales from noon on Monday, August 21st.
・Brand site, SNS (Released from 8/21 today)
brand site
alphonsemucha.jp
Instagram
＠alphonsemucha_official https://www.instagram.com/alphonsemucha_official/
LINE
MUCHA https://liff.line.me/1645278921-kWRPP32q/?accountId=769sfrtn
Twitter
@AlphonseMucha https://twitter.com/AlphonseMucha
・About Alphonse Mucha (1860-1939)
Born in 1860 in the South Moravian region of the Czech Republic, he is an artist at the pinnacle of Art Nouveau. In 1894, he went to Paris and became famous with the poster "Gismonda" for Sarah Bernhardt. After that, he presented works such as posters for plays, art exhibitions, and product advertisements, decorative panels, lithographs, etc. His unique style went beyond the field of graphic art and was highly evaluated for his artistry in jewelry, furniture, and sculpture. Ta. In his later years, he devoted himself to the "Slavic Epic" series for his homeland, and continues to be loved by many people in France and other European countries, the United States, where he spent a period of time, and Japan.
© Mucha Trust 2023
[Mash Holdings Co., Ltd.] From the press release
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