Find the scent that suits you best through an extrasensory experience that connects scents and words!
SCENTMATIC Co., Ltd. (hereinafter referred to as "Centmatic"), which proposes a new customer experience through the digitization of the sense of smell, will be held by LUMINE Yurakucho during the Christmas holiday season from December 17th (Friday) to December 25th (Saturday), 2021. At the "Christmas to enjoy with all five senses", we will utilize the AI system "KAORIUM" that verbalizes the scent developed by the company to provide a diagnostic experience that supports the selection of scents that suits the customer's taste. increase.
■ Searching for the perfect scent for you, arriving from an extrasensory experience that connects scents and words <br /> Searching for KAORIUM, the cutting-edge technology, as a reward for yourself during the Christmas holiday season or as a gift for your loved ones LUMINE Yurakucho, which is crowded with people, is set up in the event space on the 1st floor of LUMINE for a limited time. By selecting your favorite scent from 20 bottles and intuitively selecting words that are close to the image of the scent you felt (such as "transparency" and "romantic"), we support each person's choice of "favorite scent". To do. These words are analyzed and verbalized by the vast amount of linguistic expressions on the Internet and cutting-edge AI that has learned people's sensibilities to scents. By connecting the sense of smell information and words, it will be an experience to clarify the "axis" of how to feel the scent peculiar to an individual and to reach the scent that is perfect for you. Products recommended based on the diagnosis can be purchased at each store in LUMINE Yurakucho.
■ LUMINE Yurakucho "Christmas to enjoy with all five senses" overview
Dates: December 17th (Friday) -December 25th (Saturday), 2021
Hours: Weekdays 13: 30 ~ 19: 00 / Saturdays and Sundays 13: 00 ~ 19: 00
Location: LUMINE Yurakucho LUMINE 1 / 1F Event Space
■ What is the AI system "KAORIUM" that converts scents and words?
KAORIUM is an AI system developed by St.matic that converts scents and words into each other. State-of-the-art technology makes it possible to visualize vague and difficult-to-capture scent impressions in words and to derive scents associated with certain words. Therefore, it is possible to analyze each person's taste and develop a scent that suits that person. In addition, the experience of deeply tasting the scent while being conscious of words activates both the left and right brains (* 1) and brings awareness of our unseen sensibilities. The value created by unprecedented experiences that connect fragrances and words is not limited to the world of fragrances, but there are great expectations for its potential as it will create new business opportunities in various fields such as sentiment education, eating and drinking experiences, and purchasing experiences. Has been sent.
(* 1) Reference source: "Effect of attention on the sensory processing in the brain-Detection of changes in brain activity within 1 second after odor presentation by EEG measurement-" https://www.au-tokyo.ac. jp / topics / topics_20190322-1.html
Concept model of "KAORIUM", a conversion system for scents and words
Concept image of "KAORIUM"
[SCENTMATIC Co., Ltd.]
Centmatic was established in 2019 as a scent co-creation scent business design group that can add “emotional experience value” to everything using an AI system that verbalizes scents. Focusing on the "smell", which was the most unknown area of the five senses, we are developing an AI tool "KAORIUM" that verbalizes scents. Until now, the concept of "scent" has been difficult to convey the image to others due to differences in individual senses, and there has been no clear index. With the advent of KAORIUM, we can expect the use of "fragrance" in various businesses. St.matic is working on "digitalization of the sense of smell". It evolves human sensibilities through scent and verbal "scent experiences" and revolutionizes businesses in all industries.
Representative: Representative Director Shunji Kurisu Location: 4-22-7, 6th floor, Ebisu, Shibuya-ku, Tokyo 150-0013
URL: https://scentmatic.co.jp
