Announcement of “Life in Art “TOKYO MODERNISM 2024″”

Friday, March 22, 2024 – Sunday, May 12, 2024

Ryohin Keikaku Co., Ltd., which operates IDÉE and MUJI, will hold the 3rd “Life in Art “TOKYO MODERNISM 2024” from March 22nd (Friday) to May 12th (Sunday). The event will be held based in Ginza. "TOKYO MODERNISM" is an event that has been held since 2022 as part of "Life in Art," a project that has been carried out by IDÉE and MUJI to expand art (=culture) with the theme of everyday art.

Introducing the beauty of form and functionality created by outstanding designers from all over the world, mainly from Europe, Scandinavia, America, and Japan, during the mid-century period (1940s to 1960s), along with the backgrounds in which they were created. Masu.

This year's event will consist of three parts: "MODERNISM SHOW" will bring together domestic and international galleries and vintage shops to display and sell vintage furniture and products. "MODERNISM AUCTION" will hold an auction of chairs and objects exhibited by people with deep knowledge of modernist design, and "Mid-Century MUJI Exhibition" will hold an exhibition that deepens consideration of modern design through MUJI products. Masu. We also plan to hold experiential events during which you can enjoy modernism while thinking and feeling.

Through this project, we aim to convey not only the splendor of modern design's formative beauty and the background of the designer, but also how modern design items can be seen and viewed as art and valuable objects.

MODERNISM SHOW 2024.04.18 Thu – 4.21 Sun
Venue: MUJI HOTEL GINZA 7, 8F Guest room
This is a special show held in the guest rooms of MUJI HOTEL GINZA, with approximately 30 galleries and vintage shops participating. This is the main project of “TOKYO MODERNISM,'' where masterpieces of modern design from around the world are gathered together, where you can see, touch, and purchase them.

MODERNISM AUCTION #Chairs & Objects 2024.3.22 Fri – 4.9 Tue / 4.12 Fri – 4.23 Tue
This is an auction project where shop and gallery owners participating in “TOKYO MODERNISM 2024” as well as creators and artists with ties to MUJI and IDÉE will pass on items they have loved and used.

Mid-Century MUJI Exhibition 2024.3.29 Fri – 5.12 Sun
An exhibition will be held on the theme of design styles born in the mid-century period (1940s to 1960s). We propose mid-century modern style spaces by modifying MUJI products, changing ideas, and resembling them.

<Details of each event>


Date: Thursday, April 18, 2024 – Sunday, April 21, 2024
Venue: MUJI HOTEL GINZA 7, 8F guest room (3-3-5 Ginza, Chuo-ku, Tokyo)
Admission fee (tax included):
Thursday, April 18th – 4-day ticket 8,000 yen
April 19th (Friday) – 3-day pass 6,000 yen
April 20th (Sat) – 2-day ticket 4,000 yen
Sunday, April 21st – 1 day ticket 3,000 yen

business hours:
Thursday, April 18th 17:00 – 20:00
Friday, April 19th 11:00 – 20:00
Saturday, April 20th 11:00 – 20:00
Sunday, April 21st 11:00 – 17:00

Planning cooperation: Shinichiro Nakahara (Landscape Products Founder), Takahiro Goko (Swimsuit Department Representative)
*We also have preferential tickets available for visitors from overseas.
1-day limited ticket: 5,000 yen / Applicable dates: Same-day tickets will be sold on-site only on April 18th (Thursday) and April 19th (Friday).
*Tickets (date and time specified reservation, time change system) can be purchased from the URL below. (Sales start from February 8th)

The rooms of MUJI HOTEL GINZA will be turned into stores for a limited time, with approximately 30 galleries and vintage shops from Japan and abroad offering special exhibitions and sales. This is the main project of "TOKYO MODERNISM" where you can see, touch and purchase vintage modern design masterpieces discovered by the unique aesthetic sense of the owners. Masterpieces of modern design from all over the world, including America, Brazil, Scandinavia, Europe, and Japan, are gathered together in one place, and what designers and makers have created in various countries and historical backgrounds meet their next users, and we look forward to the future. This is the place where the tradition begins. Overseas, collectors and enthusiasts from all over the world flock to exhibitions and markets of modern design born in the mid-20th century, including mid-century modern, such as "Design Miami" in Miami, USA and "Downtown Modernism" in Los Angeles. On the other hand, there have been no large-scale events in Japan. “Life in Art” is a project run by IDÉE and MUJI to spread art (=culture) with the theme of everyday art. We believe that the functions and shapes of well-designed products have value and aspects as art, just like paintings and sculptures, and we also propose interesting ways of looking at them.

【Participation plan】
PPP (Aomori) / FEM TRE NOLL (Iwate) / (GARAGE) Garage (Gunma) / BELLBET (Saitama) / Scandinavian furniture tanuki (Saitama) / BUILDING (Tokyo) / CONTOUR (Tokyo) / DEALERSHIP (Tokyo) / Ditty Tools. (Tokyo) / ELEPHANT (Tokyo) / Graphio/büro-stil (Tokyo) / MICHIO OKAMOTO WAREHOUSE (Tokyo) / GALLERY NEO (Tokyo) / Playmountain (Tokyo) / Pocket Park (Tokyo) / stoop (Tokyo) / Swimsuit Department ( Tokyo) / IDÉE (Tokyo) / LULLABY (Kanagawa) / SNORK MODERN AND CONTEMPORARY (Yamanashi) / NOW (Ishikawa) / Ph.D. (Nagano) / NO AGE (Aichi) / STILL LIFE (Aichi) / dieci (Osaka) / northwood (Kyoto) / Stool (Fukuoka) / TRAM (Fukuoka) / FOUND OBJECT (Seoul) / etc.

・MODERNISM AUCTION #Chairs & Objects

#1 March 22, 2024 (Friday) – April 9, 2024 (Tuesday)
#2 April 12, 2024 (Friday) – April 23, 2024 (Tuesday)
(1-9-1 Marunouchi, Chiyoda-ku, Tokyo, JR East Tokyo Station ticket gate, Gransta Tokyo B1F)
Admission fee: Free *If you are using the service from outside the ticket gate, please purchase a ticket or admission ticket that includes JR East Tokyo Station before entering.

This is an auction where approximately 40 shop and gallery owners participating in TOKYO MODERNISM 2024, as well as creators and artists with ties to MUJI and IDÉE, will pass on the items they have loved and used.
The theme of this auction is “Chairs & Objects”. Focusing on modern design items, each exhibitor exhibits vintage chairs and objects that they have used with love. During the period, the auction will be held in two parts.

All exhibited items are available at IDÉE TOKYO's gallery, where you can see them in person. There will be no bidding, and the highest bidder will be the successful bidder, and it will be a silent auction in which only successful bidders will be contacted.

[Participation schedule] (in no particular order)
Shoichi Tamaru (dieci store owner) / Nagumo Kojiro (creative director) / Yamada Yu (buyer) / Takesue Mitsutoshi (organ store owner) / Masato Tsukiji (Representative of Biotope Co., Ltd., owner of "doinel") / Miyoko Okao (stylist & LONG TRACK) FOODS) / Shinichiro Nakahara (Landscape Products Founder) / Yasuyuki Koyama (SNORK MODERN AND CONTEMPORARY Buyer) / Katsuya Kubokawa (Interior Stylist) / Tsuyoshi Matsuzawa (Representative Director/Design Editor of E&Y Co., Ltd.) / Hirohito Tsutsui (Representative of AXCIS.INC) / Kazuma Mori (Representative/Buyer of LULLABY) / Kyo Kobayashi/Mana Kobayashi (Interior Designer of Design Office ima) / Kemiko Hizumi (Cook) / Yasunari Yoshida (Owner of ELEPHANT) / Takahiro Goko (Representative of Swimsuit Department) / Arai Kenji (Ph.D.) / Shunsuke Tani (owner of On the Shore) / Tatsuya Maruyama (owner of Glasses Shop Garage) / Taro Yamaguchi (Nordic furniture talo) / Masaki Nashino (NOW) / Taro Tsukamoto (Riddle Design Bank) / Ume Shigeru Sawa (NICK WHITE Director / Buyer) / Akiko Mori (Ceramic Artist) / Yusuke Takeuchi (Interior Stylist) / Masato Kawai (Interior Stylist) / Makiko Iwasaki (Interior & Food Stylist) / Tatsuro Sato (DELFONICS Representative / Director) /Masayuki Yamashiro (information store owner) / Shigeki Hattori (graf representative) / Yuichi Murakami (CONTOUR store owner) / Shinya Endo (BOOTSYORK Co., Ltd. representative/interior stylist) / Tetsumasa Suda (case study shop representative) /
Yuta Igawa (Sea & Sign Representative/Buyer) / Shuichi Yoshikawa (Stamps Co., Ltd. Representative Director/Director) and others

・Mid-Century MUJI Exhibition

Date: March 29, 2024 (Friday) – May 12, 2024 (Sunday)
Admission fee: Free Planning cooperation/Furniture production: Tetsumasa Suda (Case Study Shop)
Graphic design: Yuko Higashikawa

ATELIER MUJI GINZA will hold “Mid-Century MUJI,'' an exhibition themed around “Mid-Century Modern,'' a design style that was born in the mid-20th century from the 1940s to the 1960s. MUJI's product lineup, which has been sold for over 40 years, is created through various processes, such as the antithesis of the times or to enrich people's lives. It is searched and created. In this exhibition, we will create and propose products that can be installed in mid-century modern spaces using existing MUJI products as a base. Planning cooperation and furniture production will be provided by Tetsumasa Suda, a leading Japanese expert in this field who witnessed the explosive mid-century modern movement that began in the United States in the mid-1990s and has been transmitting that style to Japan in real time. Requested by. Based on Mr. Suda's playfulness and ideas, the design is based on the image of an "architect's room" made up of MUJI products and MUJI products that are lightly transformed into a mid-century modern style with parts made of unique colors and materials. Create a space.

By stepping out of our conventional thinking, such as MUJI's furniture and products, we can expand our possibilities and enjoy the richness of being able to interact with and enjoy our customers freely according to their own tastes. We would like to make this exhibition an opportunity to not only suggest ideas, but also to lead to further creativity.

We are also planning other talk events and hands-on events during the exhibition period.
Details will be posted on the Life in Art website and official Instagram.
We also sell vintage furniture at all Idea Shop stores and MUJI (Ginza / Tokyo Ariake / Eas Kasugai / Hiroshima Alpark / Itabashi Minamicho 22 / Grand Front Osaka / Kichijoji Marui).

“Life in Art” TOKYO MODERNISM 2024″
Date: March 22, 2024 (Friday) – May 12, 2024 (Sunday)
Sponsored by: Ryohin Keikaku Co., Ltd. (IDÉE Life in Art Project Office)
Cooperation: UDS Co., Ltd.
Life in Art website:

[Ryohin Keikaku Co., Ltd.] From a press release

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ATELIER MUJI GINZA Announcement of “Life in Art Philipp Weisbecker “HANDMADE” Exhibition”

“Life in Art ” TOKYO MODERNISM 2022″ will be held at 3 venues: ATELIER MUJI GINZA, IDÉE TOKYO, and MUJI HOTEL GINZA!