To commemorate the 5th anniversary of the matcha specialty brand “Senkyu”, the first permanent store “JAPANESE TEA & LIQUOR SHOP TOKYO” will open in Ginza on February 3, 2024

Ginza's new souvenir matcha sweets now available at Courtyard Marriott Ginza Tobu Hotel

Senkyu, a matcha specialty brand operated by Senkyu Co., Ltd., will open its first permanent store at the newly opened JAPANESE TEA & LIQUOR SHOP TOKYO in the Courtyard Marriott Ginza Tobu Hotel on February 3, 2024 ( We had our grand opening on Saturday.

▼In commemoration of the 5th anniversary of the founding of "Senkyu", a manufacturer of authentic matcha sweets, you can purchase it anytime at the hotel shop located in the center of Ginza.

Senkyu, which sells authentic sweets and drinks made with high-quality Uji matcha grown in Uji, Kyoto, started selling at an online shop in March 2019. Gluten-free matcha sweets have gained popularity, and from 2022, limited-time events will be held mainly at commercial facilities and department stores in front of the station. To commemorate our 5th anniversary, we have opened the brand's first permanent store, "JAPANESE TEA & LIQUOR SHOP TOKYO," on Saturday, February 3, 2024, on the 1st floor of the Courtyard Marriott Ginza Tobu Hotel.


"JAPANESE TEA & LIQUOR SHOP TOKYO" is a limited liability company Ebisu Whiskey (Headquarters: Shibuya-ku, Tokyo, Representative employee: Kobayashi) that handles domestic whiskey, craft gin, beer, and wine with the concept of "enjoying authentic Japanese products." Operated by Nobuhide. Senkyu Co., Ltd., which handles the matcha specialty brand "Senkyu," and INARI TEA COMPANY Co., Ltd., which handles "INARI TEA," which is active domestically and internationally based on creative Japanese tea (Location: Shibuya-ku, Tokyo, Representative: Hiroki Shigematsu) This is a shop in which we participated as a joint operator. We are spreading the appeal of Japanese tea to the world from Ginza through “Senkyu,'' which has a wide selection of matcha sweets made with luxurious Uji matcha, and “INARI TEA,'' which mainly handles tea leaves and tea utensils from Kyushu, such as Japanese tea and hojicha. We have a lineup for tourists and hotel guests from all over the world who visit Ginza.

▼New standard Ginza gift! ? "JAPANESE TEA & LIQUOR SHOP TOKYO" limited products

To commemorate the grand opening of "JAPANESE TEA & LIQUOR SHOP TOKYO", we will be selling limited gifts.

・Shop-limited Assortment box of 2 types of matcha baked sweets made with rice flour

Shop limited edition Box of 2 types of matcha baked sweets made with rice flour

Contains 3 pieces of “Oborozuki'', a moist matcha white chocolate cookie that uses approximately 2g of Uji matcha per cookie, and 3 pieces of “Rice Flour Matcha Financier'', which is gluten-free and contains no flavorings or colorants. gift set. Comes with an elegant teal ribbon and message card, making it perfect as a souvenir or gift.

2,370 yen (tax included)

▼A wide range of carefully selected authentic matcha sweets and drinks

We will be selling Senkyu's signature matcha sweets, “Rice Flour Matcha Financier,'' gluten-free cookies that are free of flavorings and coloring, and matcha made with carefully selected tea leaves picked in Uji, Kyoto, and an original blend. We will continue to provide matcha sweets that are made with the utmost care so that they will be chosen as the "new Ginza souvenirs" of the future.


Address: Courtyard Marriott Ginza Tobu Hotel 1F, 6-14-10 Ginza, Chuo-ku, Tokyo 104-0061
Business hours: Weekdays 11:00-20:00/Saturdays, Sundays, and holidays 11:00-17:00
Instagram: @japanese_tea_liquorshop_tokyo

Courtyard Marriott Ginza Tobu Hotel

▼What is the matcha specialty brand “Senkyu”?

The matcha specialty brand "Senkyu" sells matcha lattes and cappuccinos made with authentic matcha grown in Uji, Kyoto, based on the concept of "bringing sunshine to your heart." The brand name “Senkyu'' is a combination of “Sen no Rikyu,'' who popularized tea ceremony in Japan, and “Thank you,'' which means thank you. Words of gratitude not only make the receiver happy, but also the sender. The company was founded in 2019 by Natsumi Kubota, its representative director, with the idea of “I want to increase the number of people who become happy through words of gratitude through matcha.''

Official website:

■Company Profile Company Name: Senkyu Co., Ltd. Established: March 18, 2019 Location: Resona Kudan Building 5F KS Floor, 1-5-6 Kudanminami, Chiyoda-ku, Tokyo Representative Director: Natsumi Kubota Business Contents: Planning and production of matcha products Sales, Matcha product production/
Official website for consulting and design services:

■Part of the lineup

<Rice flour matcha financier>

Rice flour matcha financier

Senkyu's standard matcha sweets. You can enjoy the taste that takes advantage of the original flavor of matcha.
Set of 3 1,280 yen (tax included)
Set of 5 2,080 yen (tax included)
10 piece set 4,080 yen (tax included)

<Matcha white chocolate moist cookie “Oborozuki”>

Matcha white chocolate moist cookie “Oborozuki”

Approximately 2g of Uji matcha is used per piece. The sweetness of white chocolate, the bitterness of matcha, and a bit of salty flavor are mixed into the gluten-free dough to create a deep flavor.
5-piece set 2,280 yen (tax included)
12 pieces set 5,180 yen (tax included)

<Uji Matcha Latte “Asayu”>

Uji matcha latte “Asayu”

You can easily recreate an authentic matcha latte at home by simply pouring milk.
1 box (10g x 5 pieces) 1,640 yen (tax included)

<Uji Matcha Cappuccino “Hanaemi”>

Uji Matcha Cappuccino “Hanaemi”

You can easily recreate authentic matcha cappuccino at home just by pouring hot water.
1 box (15g x 5 pieces) 1,720 yen (tax included)

<Uji Matcha “Honoshirushi”>

Uji Matcha “Honoshirushi”

Uses high quality Uji matcha from Kyoto. Not only can you make it as matcha and drink it, but it can also be used in making sweets and cooking.
1 bag (30g) 2,248 yen (tax included)

[Senkyu Co., Ltd.] From the press release

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